Datsun To Enter Russian Market April 4

Cameron Aubernon
by Cameron Aubernon

Following its global grand opening in India, Nissan’s low-cost Datsun brand will open its doors to the Russian market April 4 in Moscow.

Just Auto reports the launch marks the official introduction of the brand to the Russian market for the first time in its history, and, according to Nissan in a statement, “is particularly significant for the global expansion of the brand as it is a key market that offers Datsun great potential for growth.”

Consumers will be able to sign up for updates on Datsun’s Russian website, as well as view a live stream introduction of the brand on April 4, featuring a sedan made specifically for the market that still follows Datsun’s philosophy of bringing accessibility to consumers in emerging markets.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Grzydj Grzydj on Mar 14, 2014

    I suppose waiting until February 8th for a marketing offensive would have been too far out?

  • Garak Garak on Mar 14, 2014

    For some strange reason that car looks incredibly attractive. Apparently it even has a flat floor! The Go Plus MPV would be a good replacement for my horrid Lada.

    • Raresleeper Raresleeper on Mar 14, 2014

      Actually, the interior IS rather roomy. As an added bonus, you could fit at least three mail order wives in there.

  • Mjz Mjz on Mar 14, 2014

    Since many Americans are now working for third world like wages, I think a low cost brand of cars like Datsun and Dacia could be a huge success here.

  • Koreancowboy Koreancowboy on Mar 14, 2014

    Slightly off-topic, but they should bring the Micra to the States, once the next-gen Versa grows in size (inevitably).

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