By on March 14, 2014


Following its global grand opening in India, Nissan’s low-cost Datsun brand will open its doors to the Russian market April 4 in Moscow.

Just Auto reports the launch marks the official introduction of the brand to the Russian market for the first time in its history, and, according to Nissan in a statement, “is particularly significant for the global expansion of the brand as it is a key market that offers Datsun great potential for growth.”

Consumers will be able to sign up for updates on Datsun’s Russian website, as well as view a live stream introduction of the brand on April 4, featuring a sedan made specifically for the market that still follows Datsun’s philosophy of bringing accessibility to consumers in emerging markets.

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