By on February 16, 2014

sergio-marchionne

While the Canadian International Auto Show is little more than a blip on the radar of the global auto community, this year’s keynote speaker was none other than FCA head Sergio Marchionne gave the keynote address. Marchionne, who immigrated from Italy to Toronto at the age of 14, joked about returning to his “hometown”. Autos.ca managed to film the speech in its entirety, and you can see both parts here.

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95 Comments on “Sergio Marchionne Gives Keynote Speech At Canadian International Auto Show...”


  • avatar

    Bring back the Dodge Magnum.
    AWD with Pentastar or 6.4-L SRT.
    8-Speed with Launch control!!!

    • 0 avatar
      Atum

      Meh, picturing the current Charger’s design in wagon form is a bit unappealing to the eyes. But I like the idea of the 6.4, eight speed, and launch control from the Grand Cherokee SRT. Maybe keep it RWD like the Charger already is for that back-spinning feel on the track.

    • 0 avatar
      highdesertcat

      Law enforcement in my area has gone big-time with all-black, unmarked Dodge Interceptors, twin exhausts, low profile light bars and oodles and oodles of speed.

      Saw a State Trooper on US70 going East at ~75mph speed limit while I was going West, use a cross-over to make a U-turn and give pursuit going West passing me doing at least 100mph to my 85mph in pursuit of a West-bound Silverado, going very fast. Caught up with it too, in no time, as I passed them while they were stopped on the side of the road.

      Usually, one patrol notifies his partner, also working the highway, by radio to intercept the speeding varmint. This cop must have been patrolling alone that day.

      • 0 avatar

        I know to watchout for Chargers and Tauruses but Long Island has gotten really underhanded by building undercover HONDA ACCORDS, NISSAN ALTIMAS and FORD EDGE. That’s not even fair…

        • 0 avatar
          highdesertcat

          In NM the cops also use unmarked Explorers, T&C minivans and Tahoes, in addition to their normally marked cop cars.

          NM being the poorest state of these United States, the NM cops raise a significant portion of their budget by writing tickets on the highways, especially to out-of-staters.

      • 0 avatar
        VCplayer

        I’m not a fan of unmarked patrol cars, it just makes it too easy for people to imitate the police. Also, I think the folks who are really in to not getting caught while speeding are using radar/laser detectors anyways.

        • 0 avatar
          Lie2me

          ” I think the folks who are really in to not getting caught while speeding are using radar/laser detectors anyways.”

          Yes, we are

          • 0 avatar
            highdesertcat

            Radar/Laser detectors are useless for NM since the cops use timing marks on the road and along the road.

            Plus there is always at least one Smokey in the air along the main thoroughfares like I-25, I-40, US70, US54, and other well-traveled routes, to monitor traffic flow.

            All the cops have to do is wait near the big white timing markers on the road and the speeders will come to them.

          • 0 avatar
            VCplayer

            Good grief. Glad I was actually driving the limit last time I was in NM. I had no idea.

          • 0 avatar
            Lie2me

            This is so telling that a state like New Mexico would use resources to catch speeders who are jeopardizing who? For a big state there’s hardly anyone there. What a waste

          • 0 avatar
            highdesertcat

            Lie2me, NM roads are a ready source of revenue. NM is a poor state and that’s one way to raise revenue, along with exorbitant annual fees for a Concealed-carry license. It waters my eyes every time I renew mine.

            Hey, all those illegal aliens in NM drain our resources and that’s why NM allows them to get a Drivers License so they can get the hell out of Dodge faster and move on to other states, and be a burden there instead of in NM.

            Illegal alien traffic at the MVD is brisk. So brisk in fact that the MVD often has private contractors with their own store fronts supplementing their MVD work force.

            Of course in those private offices you have to pay an extra $19 for the service on top of the normal MVD fees.

            And many people do. It’s faster, it’s anonymous, and nobody scrutinizes anyone. They just collect the fees.

            It also waters my eyes every couple of years when I renew my vehicle registrations.

            I like to drive new, and I have to pay dearly for that privilege although new car sales tax is not too bad; lower than Texas and Colorado and about the same as Arizona.

      • 0 avatar
        Lou_BC

        @ highdesertcat – Tahoe’s and Suburbans seem to be taking over from the Crown Vic in my part of Northern BC.

        • 0 avatar
          highdesertcat

          Lou_BC, no more Crown Vics in my area. Some 4X4 Tahoes for the Mountain areas, along with an F150 4×4 or two, but now mostly Dodge Interceptors and Tahoes.

          The Sheriff Department uses mostly 4×4 Durangos and 4×4 Explorers although they still have a Crown Vic or two, mostly for the flatlands use.

    • 0 avatar
      Compaq Deskpro

      It won’t sell if its an unapologetic station wagon. It needs to be like a Suburu Outback, wagon functionality but crossover shaped. The thought of which with Dodge styling makes me go bleh. Hoever, as the trend for styling goes toward raked windshields and higher beltlines, while it compromises the cars (Taurus) its starting to turn the smaller crossovers into station wagons. Look at the GLA. Mercedes only calls it a crossover for sales reasons, its an obvious wagon.

    • 0 avatar
      Lorenzo

      Actually, Dodge needs a replacement for the Neon, a stronger engine for the Dart, a replacement for the RWD midsize Diplomat, a replacement for the full size LH cars, and a compact crossover.

      Sergio’s short term genius and long term folly is paring down offerings to a limited line up of models per nameplate. He also lets the models he has get long in the tooth, then when sales drop he cancels them without a segment replacement ready. He’s great with finance and knows how to protect this year’s bottom line, but doesn’t have the long term vision or awareness of production lead times and sales/marketing needed to run a car company.

      • 0 avatar
        Pch101

        The Dart is supposed to be the replacement for the Neon.

        Why they didn’t just call it a Neon, I have no idea. There are times that Marchionne’s team is truly impressive, but others when they leave me shaking my head.

        • 0 avatar
          Lorenzo

          The Neon was a subcompact, the Dart is supposed to be a compact. The Dart is 8 inches longer, 5 inches wider, and 800 lbs. heavier than a Neon. I realize Ford and Toyota have grown the Focus and Corolla into compact territory, but they both have subcompact models to fill the smaller segment. FCA doesn’t, unless that niche will be filled by Fiat models. Sergio would be better off calling a Neon replacement a Dodge in America and Fiat elsewhere.

          • 0 avatar
            Big Al from Oz

            In Australia Neons were considered unreliable and poorly assembled.

            I don’t know if the US considered them any good.

            It’s good the Neon name is dead.

          • 0 avatar
            AlternateReality

            In that, the Dart is indeed a worthy Neon successor.

          • 0 avatar
            Pch101

            The Neon was a compact, competing against the Civic, Corolla, etc. It was also quite successful (albeit for reasons that I never quite understood), whereas I doubt that there are many people under 50 who have fond memories of the Dart. (I always associate the Dart with the POS in “Duel”, which is probably not a good thing for Chrysler.)

            In any case, subcompacts don’t sell that well in the US. I don’t think that Marchionne has the money to bother; he needs to focus on major segments that can produce revenue.

            I haven’t followed it closely, but what you’re talking about is something equivalent to a Punto/ Grande Punto, which was facelifted for Europe and was presumably not suitable for federalization. The 500L comes closest to fulfilling the role that you would suggest.

        • 0 avatar
          VCplayer

          Chrysler has got to be one of the worst companies in the world at building nameplate recognition. Outside of Ram, the minivan twins, and I guess Wrangler/JGC the company has had an awful habit of dumping whatever equity a name plate has and coming up with a completely new/retro name for the replacement vehicle. And let’s not even get started on Chrysler brand management.

          Hopefully things have turned a corner now, but if a way-too-ripe Charger is replaced by a Dodge Beefstick 10 years from now, I won’t be terribly surprised.

          • 0 avatar
            Kenmore

            “Chrysler has got to be one of the worst companies in the world at building nameplate recognition.”

            Huh?

            You *don’t* think of rappers, pimps and drug dealers when you see a 300?!

          • 0 avatar
            Lorenzo

            Chrysler is in third place behind GM and Ford in that department. Have you seen an Eldorado, Riviera, Torino or Continental lately?

          • 0 avatar
            VCplayer

            Oh GM especially has been bad with their luxury products. At least Continental was the only descent nameplate that Lincoln had to kill.

            Still, look at Dodge’s lineup from 2000 and tell me what you recognize from today there. At least Malibu, Impala, Focus, and Taurus still exist (even if Mulally had to save Taurus from the marketing hacks.

          • 0 avatar

            Kenmoore:

            I’m not a rapper/pimp or drug dealer.

            I’ll have you know I hold an M.S. In Physics, an M.S. in Geology and work a legitimate job in real estate/finance.
            I also pay my taxes EARLY. And have no criminal record.
            I’m also a registered Republican, registered NRA member and have NO criminal record – aside from some MINOR traffic infractions.

          • 0 avatar
            Pch101

            Perhaps they could work through the back catalog of old AMC nameplates. Who wouldn’t want to buy a new Pacer?

          • 0 avatar
            28-Cars-Later

            People would line up for a Gremlin.

          • 0 avatar
            Lou_BC

            @28-Cars-Later – line up for Gremlin’s?

            seems to me that there were plenty of Gremlins with those Cherokee’s sitting in lots waiting for a reflash ;)

          • 0 avatar
            Kenmore

            Big Truck,

            So, what’s a nice guy like you doing in a car like that?

            Don’t you know Eminem did a commercial for it ?!

          • 0 avatar
            28-Cars-Later

            Well played Lou.

          • 0 avatar
            Lie2me

            I actually like Eminem and V8 Chryslers…

            .

            … Oh, no, I’m becoming a cliche’

          • 0 avatar
            Kenmore

            See what happens when you leave The Church?

            But in our infinite compassion we are willing to take you back into our fold. With a nominal service fee, of course.

            Act now, before it’s too late!

          • 0 avatar
            28-Cars-Later

            Nun are standing by on our hotline! Be caller ten and receive a coupon good for buy one get one free Baptisms at St. Pauls!

          • 0 avatar
            Lie2me

            Fast cars and edgy music or nuns, could you guys at least try to make the dark side a little more enticing

  • avatar

    The picture speaks volumes. So many great brands behind this man. Brands that depend on him to remain relevant and competitive into the future. I hope he gets it right.

    • 0 avatar
      highdesertcat

      Sergio’s engaged in the process leading to success. I believe he did this by marginalizing the UAW reps on the BoD and plowing full-speed ahead with money makers like the Grand Cherokee, 300 and RAM pickup trucks.

      The Cherokee, 200 and Fiat 500 may be a drag on profitability right now but a few tweaks like a Pentastar in the Cherokee and 200 would certainly lift their curb appeal and increase the ka-chhhhingggg factor for Sergio. Limitation is Pentaster production output is maximized.

      The 500 is just too much of a niche product limited to metropolis’ use to be a player. Too many other brands do it better and cost less, i.e. Yaris, Fit et al.

      I passed a 500 going South on US54 one day and the wake of my Tundra at 85+mph nearly knocked that little sardine can off the pavement. And I passed it in the left lane of a 4-lane highway, with a wide margin between us.

    • 0 avatar
      Lorenzo

      I just keep looking at what he did to Lancia, starving it of models until it became a one model Italy-only nameplate.

  • avatar
    fredtal

    He gives a pretty boring speech.

  • avatar
    PrincipalDan

    Good Caption for the Picture: “Let me give you some advice. Invest in sweaters, always sweaters.”

  • avatar
    Kenmore

    I may be wrong but I didn’t once hear the word “mission” in his speech.
    That’s very refreshing as I hate the military and religious imperatives implicit it that term. Every podunk football coach, hardware chain commercial and government Powerpoint has adopted it as a synonym for “goal” or “purpose”. I pop my pimples at it.

  • avatar
    MoDo

    Those videos are straight from the Chrysler media site – they filmed it. And it was boring….

  • avatar

    Keynote speech by Marchionne at the Canadian International AutoShow in Toronto:
    https://vimeo.com/86790552

  • avatar
    Pch101

    OK, so he isn’t exactly a riveting speaker.

    But he did take the opportunity to reiterate his concerns about excess capacity. That was his hint to the hometown audience that he really does want cash and prizes to come from the government in exchange for keeping his minivan production north of the 49th parallel.

  • avatar
    Lie2me

    I don’t believe I had ever heard Marchionne speak before, I imagined someone more dynamic and perhaps wound a little tighter, he’s a bit of a snoozer

    • 0 avatar
      Kenmore

      Put a beanie on him… he’d make a good pope.

      He did at least seem to dump the onus for further developing alternate fuels on other stakeholders.

      • 0 avatar
        Lie2me

        Pope? He doesn’t strike me as a Harley rider

        • 0 avatar
          Kenmore

          Neither is Francis.

          Now, if I wuz Pope I’da kept da Harley and cruised around snatchin dem fine Eyetalian BBWs offa dem Vespas and teachin ‘em about da sacraments.

          • 0 avatar
            Lie2me

            Spoken like a true priest

          • 0 avatar
            Kenmore

            I dint see youse put nuttin in da collection basket.

            Jus sayin. Hey, it’s *your* eternal soul.

          • 0 avatar
            Lie2me

            The guilt, the shame, how much does salvation run these days anyway

          • 0 avatar
            Kenmore

            Well, I’m guessin you’re gonna need the Mega Grace Premium Package so it’s like…. how much do you earn and how much do you *really* need to run your household each month?

            And remember… God’s listenin.

          • 0 avatar
            Lie2me

            Hmmm, then for my money I’m buying what the other Italian is selling, a Jeep Grand Cherokee SRT, no excuses, no remorse and 96 months financing. God will understand when he hears that V8 roar

            Billy Joel blasting, “I’d rather laugh with the sinners then die with the saints, the sinners are much more fun…”

  • avatar
    JohnAZ

    You may want to be aware that we Canadians who enjoy reading most articles in TTAC do not consider our Autoshow or ourselves as a blip.

    • 0 avatar
      Pch101

      Mr. Kreindler is correct. In global terms, it’s not an important show.

    • 0 avatar

      JohnAZ, I am a Toronto native (and grew up not far from St Clair Ave, Marchionne’s old stomping grounds). But when has the CIAS ever gotten any significant debuts?

    • 0 avatar

      JohnAZ,

      As a Detroiter I have a great affection for my Canadian neighbors to the south and love going to Toronto. I’ve been to the CIAS media preview three times in the past decade. While it’s important to the Canadian market and it’s credentialed as an “intrnational” auto show by the organization in Europe that does such things, almost all of the reveals of production or concept vehicles at the CIAS are recycled from the recent Frankfurt, LA, Tokyo, Detroit and Chicago shows. When there are unique product intros, they are for vehicles that are specific to the Canadian market. In terms of an international audience’s interest, there just isn’t a lot of new product news from the Toronto show.

      I enjoy the CIAS and I’m guessing that it’s a bigger and more interesting show than a 2nd tier show in the U.S. like Washington. D.C. or Atlanta, but in terms of news generated, compared to the other international shows it’s a blip.

      One nice thing about the CIAS is demonstrated by this post. Top level executives from global automakers attend the show. Compared to even the Chicago show, the CIAS media preview has a relative handful of journalists. It’s a much more laid back situation and it’s a lot easier to get access to the executives for questions and interviews.

      I think that one problem they do have at the CIAS is the fact that the show is spread across the two buildings of the convention centre plus the stadium. The NAIAS is pretty much all in one room, the Chicago show is in two rooms but they’re across a concourse from each other, close enough to see. It’s about a five minute walk from the north hall at Toronto to the south hall and maybe even farther to the ballpark. Ironically being spread over a wider area in three halls ends up making the show seem smaller than it really is.

      The MTCC has 600,000 sq ft of total display space in its two halls. By comparison, Detroit’s Cobo Hall has 722,000 sq ft with 625,000 of that contiguous in one large hall. I think the two adjacent halls at Chicago’s McCormick Place total something like 1.2 million square feet and the south hall is bigger than Cobo’s main hall. Toronto is just a smaller show, in terms of cars, reveals and attendance.

      It’s no disrespect to Canadians to say that the Toronto auto show is not a first tier show, that’s just how it is.

      • 0 avatar
        JohnAZ

        Ronnie,
        I thank you for your informative response. I agree that from an international perspective, the CIAS is a smaller show, and less significant in terms of new products. However, like a growing number of Canadians I tend to push back when anything Canadian is seemingly dismissed, especially when US media are thoughtless about the fact that they have a significant audience in Canada.
        The view that Canadians are pushovers that can be ignored leads to things like Obama ignoring Canada’s need for the Keystone Pipeline, and all north flowing weather systems ending as soon as they get to the Canadian border according to US news broadcasts with large Canadian viewership. But let our PM threaten to send our oil to China, or the Toronto mayor opens his mouth, or a Polar Vortex comes down from the north and we get lots of press, all negative.
        Having said that though, if the US Media wanted to call something in Canada an insignificant blip, feel free to write about Justins Trudeau and Bieber.

        • 0 avatar
          ect

          As a native Torontonian, I can only yawn and say “get over it”. Your supersensitivity can only get in the way of developing any realistic perspective.

          No city/country is tops at everything, nor can it be, but many cities have unique events that are worth celebrating.

          Montreal has a great jazz festival, Winnipeg has a great comedy festival, Toronto has one of the 2 most important film festivals in the world. And so on.

          CIAS? If it’s a local show (which has always seemed to me to be the case), so be it. Not worth caring about.

    • 0 avatar
      Austin Greene

      Spoken like a true Torontonian I’m sure.

      I assure you that the rest of us in Canada who live outside of 416/905 secretly smiled to ourselves when we read this tacit acknowledgement that Toronto is not the centre of the known universe.

      • 0 avatar
        Pch101

        “…this tacit acknowledgement that Toronto is not the centre of the known universe.”

        That would be Thunder Bay, wouldn’t it?

      • 0 avatar
        Lou_BC

        @Austin Greene – The centre of the Canadian universe is now Fort Mac.

      • 0 avatar

        I find the people who still believe that tend to be transplants from other parts of Canada who have finally made it to the “big city”. There is much to dislike about Toronto, but it is my home.

        • 0 avatar
          Pch101

          Many places in the world have a major city that provokes that kind of sentiment. (Paris is a prime example of this.)

          Personally, I quite like Toronto. One of the better cities on this continent, in my opinion.

          • 0 avatar
            Lie2me

            New York, New York has been the center of the universe ever since the New Yorker said it was with a map/picture showing it so

        • 0 avatar
          Lou_BC

          @Derek Kreindler – The rest of Canada for the most part does not have much love for Toronto or even Ontario for that matter. Oil has shifted power to the West and Calgary is the focus of that oil power.
          That has been part of the reason why Central Canada has been hated by the West. Big money has always been present in the West but all of the voting power is in Central Canada.
          Ontario still carries much influence in Canadian politics due to the population base. The West tends to be traditionally Conservative and Ontario is what swings who is in power.
          That power to sway elections used to include Quebec but as long as the Bloc controls Quebec they will have minimal influence Federally.
          Pretty boy Justin may carry Quebec and then it will be up to Ontario to determine the election. As mentioned earlier, the West doesn’t have the numbers to carry an election. That is partially why Reform was dead in the water.
          Marchionne will play this fact up to his advantage.

          • 0 avatar
            Lie2me

            Would someone like to explain what part of Canada likes any other part of Canada. You’re like the relatives you only see at funerals because Uncle Charlie screwed Aunt Alice on a horse deal a 100 years ago

          • 0 avatar
            Lou_BC

            @Lie2me – and you are saying those kind of sentiments do not exist in the USA?
            I’m sure the Southern States still don’t have warm fuzzies for the Northern ones. California gets compares to granola cereal i.e. full of nuts and flakes.

          • 0 avatar
            Austin Greene

            Quebec has 75 seats of which the Bloc holds 4. That might constitute control in BC but it doesn’t in Quebec.

            The four western provinces have 92 seats combined. Nearly a third of the 308 in the House.

            Our system is far from perfect but the people who have been in charge haven’t done anything about it except to point accusing fingers at those who came before them.

          • 0 avatar
            Lou_BC

            @Austin Greene – the Bloc has enough influence to vote split. If the election is close it can be enough to sway results.As you have pointed out, the Bloc has lost much influence.
            They have been loosing ground the last few elections which could potentially give Quebec to the Liberals. That would then make Ontario critical to the party that gets in power.

            My comments are based on how many in the West view the Canadian electoral process and the East. (I know that Ontario and Quebec is Central Canada but for most of us, anything East of Manitoba is, well, the East.)
            Many in the West feel that Quebec has been the beneficiary of Ottawa pandering too long.
            For most of my life BC, Alberta, and Ontario have been the only provinces that have paid more into Confederation than what they’ve gotten back from it. Ontario has always appeared to do well in Ottawa whereas BC and Alberta have always felt fleeced.

            Ontario has felt the sting of a decreased manufacturing base just like the USA states in the same region.

          • 0 avatar
            danio3834

            If I was an Albertan, I’d hate Ontario too. The provincial government pisses away nearly a billion dollars moving power plants around to cost them the least amount of votes, then cry foul when the Feds cut their transfer payments from the other provinces by 500 mil.

            I’d have to look it up, but I wouldn’t be surprised if Alberta was the only province that is net contributor to the transfers.

        • 0 avatar
          mikey

          I have to agree with Derek. I live in the east end of The Greater Toronto area, and its also my home.

          This whole east, vs central, vs Quebec, dispute only exsists in the minds of a small minority of Canadians.

          Yeah, the west has oil. So do the Newfies. Ontario and the Greater Toronto area has one of the most diverse cultures in the world. We all seem to get along.

          Quebec?? Is Quebec… Anybody watching the Olympics? Where would we be without the Quebecers?

          Those pretty girls from Quebec, have shown the rest of the world, theres more to us than Justin Bieber and Rob Ford…Eh ?

          • 0 avatar
            ect

            Well said, Mikey.

            Local jealousies are, as others have noted, a global phenomenon.

            Along these lines, there’s a bar that I’ve been to (very occasionally, he added hastily) in Toronto that is owned by a Kiwi, and decorated with lots of antipodean kitsch. Including a sign that reads something like “I only cheer for 2 teams – New Zealand, and whoever is playing against Australia”.

            When we first moved to Atlanta, several people advised us, unprompted, that we should be sure to identify ourselves to Southerners as Canadians, so they wouldn’t think we were Northerners. Canadians ok, Yankees bad.

            About a year later, the Journal-Constution ran an article written by a woman who described her experience growing up Jewish in 1950’s Atlanta. Her first awareness of prejudice, she said, came when she was 4, and her grandmother took her aside near Christmas. Her grandmother told her that her friends would be curious about why their family didn’t have a Christmas tree or decorations, and didn’t exchange presents. When they ask, she was told “don’t tell them we’re Jewish, they won’t like it. Tell them we’re Canadian, they know that’s somehow different, but it’s ok”.

          • 0 avatar
            PrincipalDan

            @TTAC Staff, hey man, I heard you were dead.

          • 0 avatar
            Lou_BC

            @ect – the use of the word jealousy in a blog reminds me of Godwin’s Law.

            Just replace jealousy with Nazi.

  • avatar
    Big Al from Oz

    I like Sergio.

    He’s forced Fiat’s Chrysler arm to become leaner. Chrysler is still learning how to work with less. He’ll put the UAW on a more realistic footing as well.

    He’s forced change in Italy with work place relations as well. This would indicate the UAW will a walk in the park. Especially now the UAW are realising they are losing their ardent followers.

    Fiat which includes Chrysler is now in more or less the same position as GM and Ford. That is it’s a global manufacturer more so than in the past when Fiat built ‘Euro’ vehicles.

    Except there’s one big difference. Ford and GM were US based with a similar Detroit upbringing. GM and Ford’s biggest mistake was not adopt truly global products like the Germans and Japanese.

    Hopefully Sergio realises this and doesn’t try and just pander to the US market for too long. Pandering now is okay as the US’s perfromance is acceptable.

    But he’ll need to hedge his production.

    For Ram and Sergio, I see once the VM is accepted in the Ram, Iveco will probably start providing some input.

    Rationalisation is the future and Sergio realises this.

    • 0 avatar
      Lorenzo

      Sergio can’t stop “pandering” to the American market, he’s actually adding the American market to a global company. With 317 million people and an established car culture, the American market is well worth a bit of pandering. After all, it’s Ram and Jeep that’s providing the biggest profit center for the company.

  • avatar
    Vulpine

    There’s just one vehicle I want from Fiat/Chrysler: A Jeep Wrangler-based pickup truck. That’s all.

  • avatar
    Lou_BC

    Many single him out for the choices made in relation to products sold by FCA. If one looks at his bio, he is a CGA with a speciality in accounting, he has a MBA, and a law degree.
    He is a good at business and turning things around. His understanding of the automotive industry products will be only as good as the advisers he has around him.
    His choice of location for Head Office, tax centre, and stock offerings shows that he does have a sound understanding of taxes and business.
    He mentioned excess capacity in his speech which may be a warning shot to the Canadian Government but it may also be a harbinger of things to come. Fiat has excess capacity in Europe and may view his Canadian plants as part of that excess capacity. He has said that he will not build another plant in North America in relation to the request from Ram excutives for more capacity.
    Once he has excess capacity eliminated and has updated and modernized his line of products (Especially in Europe) what he needs to put heavy emphasis upon quality and durability. Fiat, Chrysler, Dodge, Ram, and Jeep are not known as being reliable or durable products. The ‘F’ix ‘I’T ‘A’gain ‘T’ony stigma needs to be removed from all of its brands for the company to advance ahead of the other players.
    700 million to build minivans might be too much in a shrinking market against players that sell for more but are considerably more reliable. Dodge minivans sell well due to deep discounts.

    That was mentioned in Sergio’s speech. Buyers are focused on the “deal” and not the product. For many of his current products, the “deal” is what sells them.

    • 0 avatar
      Lou_BC

      oops, meant he is a CGA with a speciality in tax law not accounting.

    • 0 avatar
      RobertRyan

      @Lou_BC
      “what he needs to put heavy emphasis upon quality and durability. Fiat, Chrysler, Dodge, Ram, and Jeep are not known as being reliable or durable products. The ‘F’ix ‘I’T ‘A’gain ‘T’ony stigma needs to be removed from all of its brands for the company to advance ahead of the other players.”

      The build quality has improved, but realiability? big question mark. Read a road test of a 3 V6 diesel Grand Cherokee in Australia. Ride handling very good, but turn the air conditioning on, the engine started to overheat. The other Jeep/Chrysler products not so good.

  • avatar
    FJ60LandCruiser

    “How to get the US Taxpayers to finance a corporate takeover–then take the profits overseas and laugh all the way to the bank.”

    -lecture series by Sergio “Il Duce” Marchionne.

    When Chrysler is a bankrupt husk in 10 years, the money’s in Italy, the resources and engineering stripped of everything that Daimler didn’t already take with them, I wonder if President Hillary will order another bailout…

    …or have we learned our lesson by now?

    • 0 avatar
      VCplayer

      I think the European operations are more likely to be dead in 10 years than the American ones. If the US can reform their corporate tax law there’s a good chance the money all ends up over here too. That or Brazil.

      That said though, I can’t imagine Chrysler EVER getting bailed out again.

    • 0 avatar
      RobertRyan

      You are right a lot will eventually flow to prop up the Motherland, cannot see how that will not happen.

    • 0 avatar
      Lou_BC

      @FJ60LandCruiser – actually…………. FCA head office will be the Netherlands with the tax base in England…… so………. all of those billions will end up in a British bank.

      So much for those upstart colonies ;)

  • avatar
    schmitt trigger

    HighDesertCat;
    I’ve a question for you from your statement:

    “Radar/Laser detectors are useless for NM since the cops use timing marks on the road and along the road.”

    My daughter lives in El Paso but will be doing a project for Holloman AFB for the next year. So, she will be traveling along US54 for a while.

    How do the timing marks work? What should one have to watch out for?

    • 0 avatar
      danio3834

      Usually marks on the pavement are used in conjuction with aircraft surveillance. The plane times vehicles between marks, then radios down to a cruiser. Not a very efficient method of enforcement, it’s mostly used as a threat on signage.

    • 0 avatar
      Sals

      From KOB Albuquerque 11/10/2013: 4 On Your Side found that the state has been telling a lie. Its signs, reading, “Speed monitored by aircraft,” have been obsolete for roughly 20 years…“We think they serve as a speed deterrent,” Melissa Dosher, a spokesperson for the New Mexico Department of Transportation said. She said there are 12 signs still posted around the state. Four are on Interstate 25 near Albuquerque and Santa Fe. Dosher said New Mexico State Police used speed-monitoring aircraft in the late 1980s and early 1990s, but said there is no record of when – if ever – the agency asked NMDOT to take down the signs. State police confirmed that officers use a helicopter for search and rescue efforts, but not for speed enforcement any longer. Link: http://www.kob.com/article/stories/s3214554.shtml

    • 0 avatar
      highdesertcat

      schmitt trigger, going North/South on US54 from El Paso there are normally two NM State cop cars that patrol between Alamogordo and the TX border, along with the Sheriff Department who can also write citations to speeders. No city cops until you get to the outskirts of Alamogordo and then West on US70 toward Holloman.

      All patrols normally do loops, which means they loop back and give chase to a victim, and then do the same thing in the opposite direction, until they complete their shift. Whenever I’m out, I see them busily writing tickets along the road.

      On US70 East/West there are also usually two NM State cop cars doing loops between Alamogordo and Las Cruces, along with the Sheriff Dept to the Dona Ana County line.

      A typical patrol may incorporate both routes as there are State Police posts in both Alamogordo and Las Cruces. So a patrol may start in Las Cruces, go East on US70, then South on US54, cut over to Chaparal and then catch I-25 North back to Las Cruces.

      And vice versa, of course. They also patrol in the other directions. But the speed limit is clearly marked on both US54 and US70, being 75mph on both on the most deserted stretches.

      I normally cruise at 5-10 over when I can and they leave me alone, but it is very easy to get up to over 100mph on those stretches, and many people do.

      The 18-wheelers normally cruise at 85mph but they have an active alert system among themselves and still use CB channel 9 and 19 to warn other drivers of impending speed traps. I still have a CB system in all my vehicles, along with a cell phone and a Garmin.

      The timing markers on the side of the road are not readily recognized because they’re on posts between the milemarkers, but there are also big white stripes on the pavement in certain areas where people are prone to go faster than allowed, i.e South of Oro Grande and South of Boles Acres. Speedlimit in Oro Grande is 35mph, down from 75mph.

      The NMSCC State Cops also patrol those two Highways but they usually just chase 18-wheelers or respond as backup to emergencies like crashes, along with the US Border Patrol.

      The surveillance by air is normally limited to I-25 and I-40 and their offshoots but they communicate with the road patrols and can be heard on most analog Bearcat Scanners when within range. But we have seen a NM State Police helicopter flying over both US54 and I-25 South of Las Cruces. Clearly marked and in full view for everyone to see.

      Your daughter should not have any difficulty going up US54 for 68 miles into NM and then turning left on US70 where 54 and 70 meet, to head West on 70 to Holloman. Again, clearly marked, six lane highway to Holloman.

      And if she comes from the West side of El Paso, where my daughter lives, she may want to shortcut over Trans Mountain and catch US54 going North from there, rather than looping North on I-25 and catching US70 East at Las Cruces, with the possibility of US70 being closed in the White Sands Missile Range area for Missile testing. That can ruin anyone’s day.

      The caveat here is remembering that if you have out of state plates you are fair game in the The Land of Entrapment. Hey, we’re a poor state. We take any and all donations to the State Kitty.

      If in doubt, stick to the speed limit or keep up with traffic so as not to get run over by speeding 18-wheelers.

      That’s why I accelerate with WOT when entering US54 from my side road.


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