Marichonne Still Seeking Location For New Minivans

Cameron Aubernon
by Cameron Aubernon

Fiat Chrysler Automobiles NV boss Sergio Marichonne, in talks with federal and provincial governments in Canada for loans to help prepare their factories in Windsor and Brampton, Ontario for new vehicle production, may come to a decision about moving forward with plans for where new minivans will be built by the end of March 2014.

Bloomberg reports that parent company Fiat is “not even close” to resolving those talks, with Marichonne hinting that he may take his business elsewhere, such as the United States or Mexico, if Canada won’t have them any longer:

“We’ve got to decide whether you want this or not. And if you do, I’ll be more than willing to stay. Global footprints are global footprints. I’m not using this as a threat, but there are some parts of the world that are desperately looking for capacity utilization, where infrastructure exists, is in place and is operational.”

The incentives sought for the new minivan production have been reported by Canadian newspaper Globe and Mail to be around $637 million, which would help Marichonne’s vision of an FCA capable of challenging larger automakers such as General Motors and Volkswagen.

Meanwhile, Canada is bolstering its Automotive Innovation Fund over the next two years by an additional $456 million (USD, or $500 million Canadian) over the $288 million (USD) already invested in six projects since 2008. The money is meant to attract all automakers in Canada beyond Chrysler, such as Ford, whose next-generation Edge will be built in Oakville, Ontario following a $640 million revamp by the automaker, and a $65 million investment by the Canadian government.

Though most of the Fiat-Chrysler merger has been worked out, Marichonne is doing all he can to remove distractions around the decision as to where new minivans will be constructed:

“We’re trying to remove all politics and noise around this issue. It’s a very simple investment call. We’re ready to go. We’re at the table. The car is ready. We’re ready to build minivans. Somewhere.”

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • NeilM NeilM on Feb 14, 2014

    Note to author: One way to forfeit all credibility is to misspell the name of the person you're writing about.

  • El scotto El scotto on Feb 14, 2014

    With every FCA and Sergio story why don't we get to know what they're thinking in Turin?

  • 28-Cars-Later I'm getting a Knight Rider vibe... or is it more Knightboat?
  • 28-Cars-Later "the person would likely be involved in taking the Corvette to the next level with full electrification."Chevrolet sold 37,224 C8s in 2023 starting at $65,895 in North America (no word on other regions) while Porsche sold 40,629 Taycans worldwide starting at $99,400. I imagine per unit Porsche/VAG profit at $100K+ but was far as R&D payback and other sunk costs I cannot say. I remember reading the new C8 platform was designed for hybrids (or something to that effect) so I expect Chevrolet to experiment with different model types but I don't expect Corvette to become the Taycan. If that is the expectation, I think it will ride off into the sunset because GM is that incompetent/impotent. Additional: In ten years outside of wrecks I expect a majority of C8s to still be running and economically roadworthy, I do not expect that of Taycans.
  • Tassos Jong-iL Not all martyrs see divinity, but at least you tried.
  • ChristianWimmer My girlfriend has a BMW i3S. She has no garage. Her car parks on the street in front of her apartment throughout the year. The closest charging station in her neighborhood is about 1 kilometer away. She has no EV-charging at work.When her charge is low and she’s on the way home, she will visit that closest 1 km away charger (which can charge two cars) , park her car there (if it’s not occupied) and then she has two hours time to charge her car before she is by law required to move. After hooking up her car to the charger, she has to walk that 1 km home and go back in 2 hours. It’s not practical for sure and she does find it annoying.Her daily trip to work is about 8 km. The 225 km range of her BMW i3S will last her for a week or two and that’s fine for her. I would never be able to handle this “stress”. I prefer pulling up to a gas station, spend barely 2 minutes filling up my small 53 liter fuel tank, pay for the gas and then manage almost 720 km range in my 25-35% thermal efficient internal combustion engine vehicle.
  • Tassos Jong-iL Here in North Korea we are lucky to have any tires.
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