Marichonne Still Seeking Location For New Minivans

Cameron Aubernon
by Cameron Aubernon

Fiat Chrysler Automobiles NV boss Sergio Marichonne, in talks with federal and provincial governments in Canada for loans to help prepare their factories in Windsor and Brampton, Ontario for new vehicle production, may come to a decision about moving forward with plans for where new minivans will be built by the end of March 2014.

Bloomberg reports that parent company Fiat is “not even close” to resolving those talks, with Marichonne hinting that he may take his business elsewhere, such as the United States or Mexico, if Canada won’t have them any longer:

“We’ve got to decide whether you want this or not. And if you do, I’ll be more than willing to stay. Global footprints are global footprints. I’m not using this as a threat, but there are some parts of the world that are desperately looking for capacity utilization, where infrastructure exists, is in place and is operational.”

The incentives sought for the new minivan production have been reported by Canadian newspaper Globe and Mail to be around $637 million, which would help Marichonne’s vision of an FCA capable of challenging larger automakers such as General Motors and Volkswagen.

Meanwhile, Canada is bolstering its Automotive Innovation Fund over the next two years by an additional $456 million (USD, or $500 million Canadian) over the $288 million (USD) already invested in six projects since 2008. The money is meant to attract all automakers in Canada beyond Chrysler, such as Ford, whose next-generation Edge will be built in Oakville, Ontario following a $640 million revamp by the automaker, and a $65 million investment by the Canadian government.

Though most of the Fiat-Chrysler merger has been worked out, Marichonne is doing all he can to remove distractions around the decision as to where new minivans will be constructed:

“We’re trying to remove all politics and noise around this issue. It’s a very simple investment call. We’re ready to go. We’re at the table. The car is ready. We’re ready to build minivans. Somewhere.”

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • NeilM NeilM on Feb 14, 2014

    Note to author: One way to forfeit all credibility is to misspell the name of the person you're writing about.

  • El scotto El scotto on Feb 14, 2014

    With every FCA and Sergio story why don't we get to know what they're thinking in Turin?

  • ToolGuy I do like the fuel economy of a 6-cylinder engine. Will be watching this with interest. 😉
  • Carson D I'd go with the RAV4. It will last forever, and someone will pay you for it if you ever lose your survival instincts.
  • THX1136 A less expensive EV would make it more attractive. For the record, I've never purchased a brand new vehicle as I have never been able to afford anything but used. I think the same would apply to an EV. I also tend to keep a vehicle way longer than most folks do - 10+ years. If there was a more affordable one right now then other things come to bear. There are currently no chargers in my immediate area (town of 16K). I don't know if I can afford to install the necessary electrical service to put one in my car port right now either. Other than all that, I would want to buy what I like from a cosmetic standpoint. That would be a Charger EV which, right now, doesn't exist and I couldn't afford anyway. I would not buy an EV just to be buying an EV. Nothing against them either. Most of my constraints are purely financial being 71 with a disabled wife and on a fixed income.
  • ToolGuy Two more thoughts, ok three:a) Will this affordable EV have expressive C/D pillars, detailing on the rocker panels and many many things happening around the headlamps? Asking for a friend.b) Will this affordable EV have interior soft touch plastics and materials lifted directly from a European luxury sedan? Because if it does not, the automotive journalists are going to mention it and that will definitely spoil my purchase decision.c) Whatever the nominal range is, I need it to be 2 miles more, otherwise no deal. (+2 rule is iterative)
  • Zerofoo No.My wife has worked from home for a decade and I have worked from home post-covid. My commute is a drive back and forth to the airport a few times a year. My every-day predictable commute has gone away and so has my need for a charge at home commuter car.During my most recent trip I rented a PHEV. Avis didn't bother to charge it, and my newly renovated hotel does not have chargers on the property. I'm not sure why rental fleet buyers buy plug-in vehicles.Charging infrastructure is a chicken and egg problem that will not be solved any time soon.
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