Kia’s first RWD V8 premium sedan for the United States is set to arrive next month, though less than 30 percent of all Kia dealerships will be ready to welcome the K900 when the first shipments arrive.
Edmunds reports the $60,000 sedan — aimed at the Lexus LS 400 and Mercedes S550 — will be sold by dealerships who signed up for the $30,000 training and display package designed around the K900, according to Kia spokesman Scott McKee:
The experience is designed to shift the culture, prepare authorized K900 dealers to welcome customers who may have never visited a Kia dealership and bring with them expectations set by other luxury brands. That cultural change will have a ripple effect through our network, elevating the experience for all Kia customers.
Kia executive vice president of sales and marketing Michael Sprague added that 220 of Kia’s 765 dealers in U.S. premium markets along the coasts and within the South and Chicago have signed up thus far, though he expects more will join the party once the first phase of the training and marketing push behind the K900 is successful.
As for what customers will see when the K900 arrives in those select showrooms, the premium sedan will have its own space, with dark wood inlays cut into the floor, displays highlighting various color and trim options, and a touchscreen device showing a video of the car’s interior.