Chicago 2014: Toyota TRD Pro Live Shots
by
Matt Fink
Published: February 6th, 2014
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One nice thing about being the company that builds the Prius: you can get away with stuff like this.
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Someone correct if I'm wrong here. All of these big goofy, cow catcher,long chin, front ends are a result of government regulations. Something do with hitting pedestrians, or crashing into a Miata? I just can't imagine the designers, doing this without being forced to.
The front end is definite improvement but there is not much engineering involved in the TRD Pro setup. From what I can see its just the new grille, different shocks and a 2" lift which is not much different from what most basic after market kits offer.