Chicago 2014: Toyota TRD Pro Live Shots

by Matt Fink

Published: February 6th, 2014

One nice thing about being the company that builds the Prius: you can get away with stuff like this.

The TRD Pro trucks, discussed earlier today, ring the retro bell hard with the reintroduction of the simple “TOYOTA” script on the grilles. To a generation that remembers unkillable half-tons bouncing across the California dunes with half a million miles showing on the odometer, this is a welcome change.

#Chiacgo2014 #Tacoma #ToyotaTrdPro #Tundra

Matt Fink

More by Matt Fink

Comments

Join the conversation

5 of 44 comments

Mikey on Feb 07, 2014

Someone correct if I'm wrong here. All of these big goofy, cow catcher,long chin, front ends are a result of government regulations. Something do with hitting pedestrians, or crashing into a Miata? I just can't imagine the designers, doing this without being forced to.

Like Reply
Carguy on Feb 07, 2014

The front end is definite improvement but there is not much engineering involved in the TRD Pro setup. From what I can see its just the new grille, different shocks and a 2" lift which is not much different from what most basic after market kits offer.

Like Reply
- See 2 previous
- Vulpine on Feb 07, 2014
  
  That 2" lift kills the factory warranty on most brands, carguy. At least Toyota is giving you a warranty with this lift.
  
  Like
- Carguy on Feb 07, 2014
  
  @Vulpine - that is true but this is still more marketing than engineering.
  
  Like
- Vulpine on Feb 07, 2014
  
  @carguy And perception means a lot with any product. However, perception works best when it's backed by reality.
  
  Like

Recent Comments

Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
ToolGuy I do like the fuel economy of a 6-cylinder engine. 😉
Carson D I'd go with the RAV4. It will last forever, and someone will pay you for it if you ever lose your survival instincts.
THX1136 A less expensive EV would make it more attractive. For the record, I've never purchased a brand new vehicle as I have never been able to afford anything but used. I think the same would apply to an EV. I also tend to keep a vehicle way longer than most folks do - 10+ years. If there was a more affordable one right now then other things come to bear. There are currently no chargers in my immediate area (town of 16K). I don't know if I can afford to install the necessary electrical service to put one in my car port right now either. Other than all that, I would want to buy what I like from a cosmetic standpoint. That would be a Charger EV which, right now, doesn't exist and I couldn't afford anyway. I would not buy an EV just to be buying an EV. Nothing against them either. Most of my constraints are purely financial being 71 with a disabled wife and on a fixed income.
ToolGuy Two more thoughts, ok three:a) Will this affordable EV have expressive C/D pillars, detailing on the rocker panels and many many things happening around the headlamps? Asking for a friend.b) Will this affordable EV have interior soft touch plastics and materials lifted directly from a European luxury sedan? Because if it does not, the automotive journalists are going to mention it and that will definitely spoil my purchase decision.c) Whatever the nominal range is, I need it to be 2 miles more, otherwise no deal. (+2 rule is iterative)