Should General Motors new product boss Mark Reuss have his way, there may come a day when a new affordable wagon could be driven off the lot onto the highways and driveways of America.
Reuss was asked at the 2014 Detroit Auto Show what type of vehicle that was missing from GM’s current lineup should be given life. In response, he noted that no automaker in the United States currently offers an affordable wagon for the masses, one described as “mainstream, fun, good-looking, hot-looking, [and] fun-to-drive.” Reuss acknowledged that there were some wagons already for sale, such as the soon-to-be discontinued Cadillac CTS Sport Wagon and offerings from BMW and Mercedes-Benz, though all of them were too expensive for the space he wishes to fill.
Currently, crossovers hold dominion over the space once occupied by SUVs, minivans and wagons. To bring crossover owners into the wagon train, Reuss said his dream wagon would have to be compelling and be “really fun to drive” for it to be a hit with that market. He would also need to convince his new boss, CEO Mary Barra, to sign-off on a made-for-America wagon, which could be underpinned by the architecture found in the Cadillac ATS and next-gen Chevrolet Camaro.