By on January 15, 2014

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Ever wonder how product planning really works? It turns out that product planners aren’t just hired to sit around and tell car companies what to build. Apparently you have to do things like work with data and make Excel pivot tables. Which is why I’m still working here. But the 2015 Hyundai Genesis gives us an interesting example of what drives product planning decisions.

For the American market, Hyundai will offer all-wheel as an option on the Genesis V6. As for the V8, Hyundai is “studying” it as an option at a future date. On the other hand, Canadian market cars will not be offered with rear-wheel drive at all. Even for such a small market, the fact is that a rear-drive sedan would sit collecting dust on dealer lots, and Hyundai Canada’s planners made the choice to forgo RWD. Even BMWs are almost exclusvely xDrive in the Great White North. Canadians will get to enjoy a rare exclusive product – for now at least.

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