Detroit Three Gain Market Share At Home In 2013
Detroit’s triumvirate of General Motors, Chrysler and Ford are on pace to gain market share at home against their European and Asian competitors when the final numbers for 2013 are released later today, thanks to American consumers finding the Detroit Three’s offerings more attractive than what the competition has to offer.
Based on an average of nine estimates from auto industry analysts, December’s U.S. car and light truck sales will top out at 1.41 million units. After adjusting for seasonal trends, the final annual total for 2013 will stand at 15.8 million units, up .6 million from 2012.
Leading the charge into Detroit Three showrooms was Ford, whose new Fusion outpaced offerings from Toyota and Honda in deliveries through November, climbing 22 percent over the 1.3 percent claimed by the Camry, and the 11 percent for the Accord. Ford overall sold 2.4 million in the outgoing year, leading Toyota by 388,825 units.
While the Detroit Three are set to make their first sweep of market gains since 1988, Asian and European automakers are planning to fight back through increasing building capacity in North America; 2.1 million units overall will roll off the assembly line after 2013, the majority coming from automakers such as Hyundai and BMW. In turn, pricing maintenance throughout the entire industry as inventory climbs in anticipation of the increased capacity; 16 million units are expected to be sold in 2014.
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So I guess that my new Wrangler (when I buy one in about two years after my assignment overseas) will come with an Italian language conversion program?? I still see Jeep (at least the Wrangler...not so sure about the new Cherokee...even my wife doesn't like it) as "American" and given the parts content and assembly point, it's fairly close to being as American-made as it gets. Yeah, I know that cars like the Accord and Camry have a higher US-parts content, but I somehow still haven't wrapped my head around that enough to consider Honda and Toyota "domestic" brands. Shades of gray, to be sure. Either way, I am glad to see GM, Ford and Chrysler (whomever the ownership may be) doing better.
Interesting news article. Interesting in that, while the title reads "... Gain Market Share ... In 2013", there is zero information about: 1) What's the D3 market share in 2013? 2) What's the D3 market share in 2012? It's like, if you want to claim the president gained support (in poll) after the medicare reform, you might as well include figures before and after.