For the 12 year in a row, the Toyota Camry is the No. 1 best-selling car in the United States, but how long its reign continues will depend on how well its competitors can do in their attempt to dethrone the king of the showroom.
The current total sold for 2013 is 378,520 units, with its closest competitor — the Honda Accord — trailing by just over 44,000. Toyota has stated that they intend to keep the crown for as long as possible, and have acted accordingly by aggressively ramping up incentives beginning last month.
The result? A quarter of its overall sales occurred during the Black Thanksgiving weekend, with similar results expected around Christmas time when the automaker holds their annual Toyotathon. Earlier this year, Toyota said it was prepared to defend the Camry’s crown with “whatever it takes“.