Customers in Latin America may soon have another cheap transportation option if Nissan CEO Carlos Ghosn decides to build Datsuns in Mexico.
Though Ghosn hasn’t confirmed whether or not production of the Go and Go+ would happen in Mexico, the Latin American market is under consideration, as are markets in South Africa and Russia (the latter via AutoVAZ). Nissan intends to sell the Datsun brand to consumers in low-cost countries where car ownership is generally out of reach for most, but manufacturing the cars in the same markets is another matter due to the brand’s newness.
The current solution: carve from Nissan’s established production lines. This tactic is already being carried out in Chennai, India, where the Go will soon roll into showrooms for around $6,500 in February 2014, and could be used in locales such as the new Aguascalientes, Mexico facility, and the factories under AutoVAZ’s ownership.