Based upon a survey of 1,084 conducted by Boulder, Colo. firm Navigant Research, it would appear most won’t be in the market for EVs anytime soon due to the price of admission being too rich for their blood… for any EV.
According the survey, 71 percent plan to spend less than $25,000 on their next car with 43 percent of the 71 aiming for under $20,000; thus, the only EV or plug-in available within their range (after price cuts and credits) is the 2013 Nissan Leaf at $22,150.
Aside from price, familiarity is another obstacle for EV and plug-in adoption rates. The most familiar to the masses? The Chevrolet Volt, though only 6 percent are intimately familiar with the $26,685 (after credits) plug-in. However, the survey said that 67 percent of consumers loved the idea of hybrids, while 61 percent also loved the idea of EVs.
Finally, 40 percent of the populace sampled would be interested in charging stations in the vein of Tesla’s Supercharger, so long as they paid next to nothing (if at all) for the privilege; only 16 percent surveyed would pay more than $2 for a 15-minute recharge.