Remember this piece from the Honda Summer 2008 Hydrogen Collection? It was supposed to point the way to future of green fuel technology before the Tesla brought plug-in sex appeal down the ramp with their Roadster and, later on, the S, as well as the trend of compliance EVs from Chevrolet, Volkswagen and Kia.
But with sales of plug-in hybrids advancing far slower than originally expected regulators are taking another look at alternative ZEV powertrains.
Back in 2009, U.S. President Barack Obama set a goal for 1 million EVs on the road by 2015, going so far as to place a $5 billion bet on Tesla and Fisker among other automakers. Since then, only 95,000 units have managed to leave the showroom for the open road, with sales of over 500,000 predicted for 2015 by West Bloomfield, Mich.-based Baum & Associates analyst Alan Baum. With the current administration downplaying their role in the EV market, President Obama is awarding $4 million to aid in the development of fuel cell technology and storage for hydrogen-powered vehicles.
Leading the charge toward the hydrogen future is California. Aside from passing a measure to provide 100 hydrogen fueling stations as part of their clean technology vision, the state’s legislature has fine-tuned the Zero-Emission Credit formula to better benefit hydrogen vehicle producers — such as Honda and General Motors, who announced a partnership to develop their respective technologies back in July — while drawing down power from Tesla to as much as 40 percent by 2015 for each S sold.
Back in D.C., Audi is putting the pressure on the Environmental Protection Agency to change their mileage formula for the showroom window sticker, and to level the playing field in taxation between diesel and gasoline. The reasoning, according to Audi of American president Scott Keogh, is that the current formula favors gasoline power on the assumption that most driving is done in the city; diesel it at its most efficient on the highway, and is one-third more efficient than gasoline in otherwise equal conveyances according to the U.S. Department of Energy. The diesels used today are cleaner as a result of the advent of ultra-low sulfur fuel and tailpipe exhaust treatment.