Hamster Heart, Electric Soul

Cameron Aubernon
by Cameron Aubernon

If you’re into EVs but find the Tesla Model S too expensive, and the Leaf too jelly bean, then Kia would like to offer you something with a bit of soul. An electric Soul, that is.

The Soul EV will be the first EV sold outside of South Korea, with experience gained from the development and limited introduction of the Ray EV to government and rental fleets in their native market. Though no specific date has been set for the Soul EV’s North American rollout, Kia says to expect the electric hamstermobile to arrive in showrooms sometime in the second half of 2014, possibly bearing a 2015 model year designation.

If you’re lucky enough to be introduced to the Soul EV next year, expect drive away in a vehicle made for the city without looking like an electric wizard. Under the hood will be an electric motor pushing 109 horses out through the front door while providing 210 square-pounds of Whole Foods Market-pulling torque. Zero to 60 takes about 12 seconds, and you’ll be able to go back to the future with the Soul EV’s top speed of 90 mph.

The Soul EV will utilize what Kia calls the Virtual Engine Sound System, or VESS. At 12 mph or less, or while backing out with those organic goodies, the VESS will emit an audio alert of some sort to warn those hipsters to move out of your way in an ironic manner.

As for range and charging, the Soul EV is definitely meant for commuting to and from the hip neighborhood you call a home, with a target range of 120 miles per charge. While putting in your time at that awesome startup that will revolutionize the way you play with running vicious candy farmers, the Soul’s 27 kWh lithium-ion polymer battery pack will take five hours to charge on a standard 240v outlet, or 25 minutes on fast-charging through a 100 kW outlet.

Finally, the Soul EV is not only eco-conscious on the road, but is totally granola on the inside as well: the materials used are composed of biomass, from the foam in the seats to the dashboard holding the instrument cluster and 8-inch display.

The price of admission to feel like an electric hamster? Unknown as of this time, though word on the street is that it might be sold for around $35,000 on our shores. Like the Fiat 500e, this is strictly a compliance car meant to appease regulators. Hyundai’s corporate direction for ZEVs will be based around fuel cells, not electric vehicles.

Photo credit: AutoGuide

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • SCE to AUX SCE to AUX on Nov 12, 2013

    Fuel cells are a fool's errand, IMO - no infrastructure and a host of consumer handling issues. This Soul might be OK, but it's very late to the EV game - I don't see the point. By 2015 Nissan will have 100k EVs on the road - and Tesla maybe 50k - and both companies will have 2nd-, 3rd-, or 4th-generation vehicles by that time. Plus, the Leaf and mythical Model E will be cheaper. Also, how long will Kia keep pushing the Soul box shape? It has a lot of utility, but it'll be pretty ripe by 2015.

    • See 2 previous
    • Cowgirl Cowgirl on Dec 02, 2013

      The Soul looks more cool than most other EV, that is if you like the gangster toaster look. Very functional space and the sitting position is great. The Leaf was very uncomfortable, my back was hurting after sitting in it for less than 1 minute, I had to exit it immediately as it did tweak my back. The upright sitting position of the Soul will appeal to those who prefer or need a more truck like seat. Not sure how earth friendly the batteries are....

  • Dr. Kenneth Noisewater Dr. Kenneth Noisewater on Nov 13, 2013

    Ugh, too slow.

  • Jeff Self driving cars are not ready for prime time.
  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue. "Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
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