Is the future of motoring in the global marketplace in the good hands of the Golf, Forte and Fiesta? Not if you’re Ford’s vice president of Global Marketing, Jim Farley. In his mind, it’ll be a page from the 1991 Explorer’s successful playbook that will help his employer gain market and mind share the world over.
According to Farley, the Blue Oval will experience an overall 23 percent growth in sales between last year and 2017, while utility vehicle sales will boom to 41 percent in the same period (and straight up explode in China with help from smaller crossover utility models such as the oft-beleaguered Escape/Kuga, EcoSport and, of course, Explorer).
As for sales in established markets, though Ford and their competitors have had difficulties overall in the European market, utility sales are expanding like the universe at the start of the Big Bang. The automaker expect their utility sales to grow 65 percent between last year and 2017, while the overall utility market is projected to grow 30 percent.
To capitalize on this potential gold mine, Ford will use their One Ford plan to globalize their lineup of utility vehicles.