Today, my wacky morning DJ, right after he said democracy was a joke and called me “dude,” hit us with this fun fact: 39% of young people choose the same brand of car their parents drove. I’m not sure if that is impressive as the previous day’s fact, that 20 million pounds of candy corn are sold annually in the United States, but it made me think about my father’s preference in vehicles and whether or not I had followed suit. Despite the fact that my old man had pretty good taste in cars, the answer, oddly enough, is “no.”
Like the late, great Jean Sheppard once wrote about his own father, my father was an Oldsmobile man. Of course today Oldsmobile is as dead as the Huppmobile and unless I want to reach back into history and buy one on the used market, I’m never going to own the same brand of car my dad did. I have owned a few other GM cars over the years, a GMC Jimmy, my current Pontiac Torrent, a Geo Metro and a few well used Novas I found dead in people’s yards but, truth be told, I am not GM guy. I, for whatever reason, am a Mopar guy.
I’m not really sure why I settled on a Dodge Shadow back in early 1988. My buddy Rick had an old Dodge Charger for a while, but other than that I really had no experience with the brand and looking back there were some really great cars on the market for similar money. I could have had a Toyota Corolla Twin-Cam, a Honda CRX like my friend John bought, Nissan had two or three little coupes on the market including the Turbo 200SX and Chevrolet offered both the Baretta and the Z24 Cavalier as direct competitors to the little Dodge Turbos. For whatever reason, I passed them all by and went to my local Dodge shop.
My experience with the Dodge wasn’t entirely trouble free, but considering the amount of abuse I dished out the little car held up remarkably well. As a result I have always thought of myself as a “Dodge guy” and always shop their products when I am looking to purchase a new vehicle. The 300M I owned and my recent purchase of our new Town & Country have their roots in my positive, early experiences with the brand and I think that more Chrysler products will eventually follow.
But will my kids be Chrysler fans? Given all the recent mergers, acquisitions and joint ventures, I‘m not sure it really matters. Eventually, they’ll have a chance to take the controls and decide whatever they like on their own, and my only hope is that they feel the same passion for cars and driving that I do. If they get that, then I’ll consider my job as one well done.
Let me ask though, how much does you parents’ brand loyalty or ownership experience play into your own brand affinity? Are you loyal to a single brand at all? A single country’s product? I’d like to hear about it.
Thomas Kreutzer currently lives in Buffalo, New York with his wife and three children but has spent most of his adult life overseas. He has lived in Japan for 9 years, Jamaica for 2 and spent almost 5 years as a US Merchant Mariner serving primarily in the Pacific. A long time auto and motorcycle enthusiast he has pursued his hobbies whenever possible. He also enjoys writing and public speaking where, according to his wife, his favorite subject is himself.