In lieu of short-term monetary gains over their competitors at Mercedes-Benz and Volkswagen (via Audi), BMW is spending its earnings on building up their i sub-brand through the city-focused i3 and the plug-in hybrid supercar i8.
As a result of their focus on the cutting edge, and in spite of demand for the brand’s 3 Series, the German automaker posted a 3.7 percent decline in third-quarter earnings, pulling in $2.6 billion this time around. In an effort to stay ahead of their hard-charging competition (both of whom aim to bury BMW in the sales war by the end of this decade), BMW will introduce 25 new models during the 2013 and 2014 model years, 10 of whom are completely new. In contrast, Mercedes aims to release a baker’s dozen of all-new Teutonic goodness by 2020, while Audi plans to add a few more numbers to its Q series of SUVs.
Regarding the i3, 8,000 orders have already been sent to dealers in the United States, Europe and China, prompting BMW to make more of the EV in time for its debut in European showrooms November 16; American and Chinese customers will get theirs sometime in the first half of 2014. The price of admission for the i3 on our shores will be $41,350, with an optional 650cc 2-cylinder engine — whose sole purpose to keep the electric power going for an additional 80 to 100 miles on top of the 80 to 100 miles the electric-only model travels — priced around $4,000.