By on October 1, 2013

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September was a great month for Subaru, with the brand up 15 percent. Ford, Chrysler, Jaguar Land Rover and BMW also posted solid gains. General Motors,Hyundai/Kia, Toyota, Nissan and Honda saw declines, as the SAAR dipped to 15.3 million units amid decreased consumer and business confidence. Table below the jump.

Automaker Sept. 2013 Sept. 2012 Pct. chng. 9 month
2013
9 month
2012
Pct. chng.
BMW Group 28,958 26,739 8% 262,956 235,639 12%
    BMW division 23,568 21,761 8% 212,565 186,397 14%
    Mini 5,306 4,899 8% 49,635 48,531 2%
    Rolls-Royce 84 79 6% 756 711 6%
BMW Group 28,958 26,739 8% 262,956 235,639 12%
Chrysler Group 143,017 142,041 1% 1,357,003 1,250,670 9%
    Chrysler Division 25,251 24,850 2% 237,746 241,466 –2%
    Dodge 48,576 47,356 3% 461,834 391,912 18%
    Dodge/Ram 77,145 73,770 5% 731,130 611,272 20%
    Fiat 3,157 4,176 –24% 32,742 32,742 0%
    Jeep 37,464 39,245 –5% 355,385 365,190 –3%
    Ram 28,569 26,414 8% 269,296 219,360 23%
Chrysler Group 143,017 142,041 1% 1,357,003 1,250,670 9%
Daimler AG 27,474 25,987 6% 236,933 214,387 11%
    Maybach 4 –100% 36 –100%
    Mercedes-Benz 26,849 24,953 8% 229,996 207,040 11%
    Smart USA 625 1,030 –39% 6,937 7,311 –5%
Daimler AG 27,474 25,987 6% 236,933 214,387 11%
Ford Motor Co. 184,452 174,454 6% 1,887,672 1,685,068 12%
    Ford division 177,999 167,652 6% 1,827,820 1,621,188 13%
    Lincoln 6,453 6,802 –5% 59,852 63,880 –6%
Ford Motor Co. 184,452 174,454 6% 1,887,672 1,685,068 12%
General Motors 187,195 210,245 –11% 2,117,459 1,967,715 8%
    Buick 15,623 14,673 7% 157,503 137,262 15%
    Cadillac 13,828 12,579 10% 133,414 103,512 29%
    Chevrolet 127,785 149,801 –15% 1,493,329 1,420,383 5%
    GMC 29,959 33,192 –10% 333,213 306,558 9%
General Motors 187,195 210,245 –11% 2,117,459 1,967,715 8%
Honda (American) 105,563 117,211 –10% 1,159,012 1,066,458 9%
    Acura 11,648 14,366 –19% 120,830 115,773 4%
    Honda Division 93,915 102,845 –9% 1,038,182 950,685 9%
Honda (American) 105,563 117,211 –10% 1,159,012 1,066,458 9%
Hyundai Group 93,105 108,130 –14% 964,601 974,728 –1%
    Hyundai division 55,102 60,025 –8% 548,218 539,814 2%
    Kia 38,003 48,105 –21% 416,383 434,914 –4%
Hyundai Group 93,105 108,130 –14% 964,601 974,728 –1%
Jaguar Land Rover 4,700 4,640 1% 47,806 41,224 16%
    Jaguar 1,313 1,004 31% 12,447 9,550 30%
    Land Rover 3,387 3,636 –7% 35,359 31,674 12%
Jaguar Land Rover 4,700 4,640 1% 47,806 41,224 16%
Maserati 379 269 41% 2,241 1,984 13%
Maserati 379 269 41% 2,241 1,984 13%
Mazda 22,464 24,135 –7% 220,490 209,481 5%
Mazda 22,464 24,135 –7% 220,490 209,481 5%
Mitsubishi 4,001 4,806 –17% 44,981 46,122 –3%
Mitsubishi 4,001 4,806 –17% 44,981 46,122 –3%
Nissan 86,868 91,907 –6% 941,116 866,484 9%
    Infiniti 9,040 9,445 –4% 80,919 86,596 –7%
    Nissan Division 77,828 82,462 –6% 860,197 779,888 10%
Nissan 86,868 91,907 –6% 941,116 866,484 9%
Subaru 31,755 27,683 15% 313,407 245,463 28%
Subaru 31,755 27,683 15% 313,407 245,463 28%
Suzuki* 1,921 –100% 5,946 19,149 –69%
Suzuki* 1,921 –100% 5,946 19,149 –69%
Toyota 164,457 171,910 –4% 1,698,179 1,571,424 8%
    Lexus 19,522 20,386 –4% 190,760 170,990 12%
    Scion 5,131 6,743 –24% 54,090 56,490 –4%
    Toyota division 139,804 144,781 –3% 1,453,329 1,343,944 8%
    Toyota/Scion 144,935 151,524 –4% 1,507,419 1,400,434 8%
Toyota 164,457 171,910 –4% 1,698,179 1,571,424 8%
Volkswagen 48,377 51,660 –6% 463,066 450,830 3%
    Audi 13,065 12,302 6% 114,411 100,694 14%
    Bentley 253 239 6% 1,859 1,644 13%
    Lamborghini* 46 44 5% 414 388 7%
    Porsche 3,093 2,736 13% 31,549 25,015 26%
    VW division 31,920 36,339 –12% 314,833 323,089 –3%
Volkswagen 48,377 51,660 –6% 463,066 450,830 3%
Volvo Cars NA 4,188 4,977 –16% 48,193 51,626 –7%
Volvo Cars NA 4,188 4,977 –16% 48,193 51,626 –7%
Other** 253 246 3% 2,277 2,209 3%
TOTAL 1,137,206 1,188,961 –4% 11,773,338 10,900,661 8%

Read more: http://www.autonews.com/article/20131001/RETAIL01/130939989/ford-chrysler-sales-rise-on-car-pickup-volume#ixzz2gVCZO67s
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70 Comments on “September 2013 Sales: A Stellar Month For Subaru...”


  • avatar
    28-Cars-Later

    I wonder if a certain population segment “won” on this news.

    • 0 avatar
      Sigivald

      Northwest hippies?

      Yeah.

    • 0 avatar
      Skink

      Mouth-breathing, knuckle-dragging homophobes? I don’t think so.

      • 0 avatar
        360joules

        A little sensitive perhaps? Living in the PacificNorthwest, a bunch of the old self-righteous people who clogged the left lane in VW buses, Beetles, and 411’s now clog the left lane in Loyales, Legacies, Outbacks and Foresters. Smartass comments about Subaru drivers are not always about homophobia but more often about visibly poor driving behavior!

        • 0 avatar
          Kyree S. Williams

          True, but that logic applies to other cars as well. I was just about to write on my Facebook page that Mustang, Camaro and Challenger drivers are generally inconsiderate. 3-Series and Escalade drivers will cut you off without warning. F-250/350 drivers will try and run you off of the road. And I have seen more women applying makeup whilst driving their late-model 4Runners than I care to count.

        • 0 avatar
          AJ

          Growing up in Colorado, it was always noted that lesbians traveled in Outbacks. Interesting enough, talk about hate, they often had bumper stickers displaying their rage against and hate of traditional families on their Subaru. Such a loving bunch…

          • 0 avatar
            FreedMike

            Funny, I’ve lived in Colorado for 18 years now, and I’ve never seen any gay people with “bumper stickers displaying their rage against and hate of traditional families.” Am I missing the rash of “traditional families suck” stickers?

            Then again, I’m not able to discern someone’s sexual preference by the make and model of car driven. Apparently you can. Perhaps you missed your calling as a psychic.

          • 0 avatar
            lightbulb

            Also Very true in New England. Most Sub’s I see have at least one social and political bumper sticker.

    • 0 avatar
      28-Cars-Later

      It was actually a sardonic reference to the previous editor.

    • 0 avatar
      FreedMike

      Oh, Lord, not again…

  • avatar
    bobman

    Fiat’s YTD seems odd. Checked out Allpar and the same thing. Hard to believe.

    500 2,126 4,176 -49.1% 28,994 32,742 -11.4%
    500L 1,031 0 NEW 3,748 0 NEW
    FIAT 3,157 4,176 -24.4% 32,742 32,742 0.0%

  • avatar
    The CHZA

    Is anyone aware of what a ridiculous amount of space all of your silly new social buttons take up?

  • avatar
    gmichaelj

    These statistics could be much more interesting with some depth: why are GM sales down so much while Ford’s are up? Does TTAC have any model data, sales incentive info, fleet sales info to give some color to this? I feel like I’ve been told who won the ballgame last night without the box score or a decent game writeup. After all, what good is it to tell us these numbers, which can be found on several other sites?
    What ever happened to NulloMundo? He could at least tell us what was going on in Fordland.

    Edit: And yes I see the link to AN (where analysis is).

    • 0 avatar
      210delray

      I’m sure NulloModo has moved on; car salesmen are notorious for jumping ship often. He may no longer be a salesman at all, at least in the car business.

    • 0 avatar
      Juniper

      try prnewswire

    • 0 avatar
      Kyree S. Williams

      GM is my home-team, but I must admit that they ruined a good thing with the Malibu’s 2013 redesign, and the Malibu definitely was intended to sell in significant volume. I found the styling to be fine (if not exceptional), but rear accommodations are subpar and it just feels cheaper than it should. Even the hurried 2014 refresh can’t hide the fact that better can be found elsewhere, such as in crosstown-rival Ford’s portfolio. The Fusion stomps all over the Malibu. Don’t get me wrong, I’d still take a Malibu, but I wouldn’t pay Fusion money for it….

    • 0 avatar
      Lorenzo

      It’s the reveal of the new GM trucks. The sales of the old models usually drop off just before the new ones arrive at dealerships, but don’t worry, the December clearance sale will give GM a year-end bounce.

    • 0 avatar
      Pch101

      September 2012 had 25 sales days. September 2013 had 23, or 8% fewer days.

      On a DSR basis, sales are up for the month, even though they fell in absolute terms.

      More telling are the YTD figures. The first nine months of 2012 had 230 sales days, while the first nine months of 2013 had 229. YTD sales are up 8%.

  • avatar
    krayzie

    I bet Toyota can make up for all those negative figures by claiming that they own parts of Fuji Heavy Industries. Full of win!!

  • avatar
    mike978

    One explanation I saw on goodcarbadcar.com for the overall decline in September was :

    “Not only did America’s auto industry reap the benefits of Labour Day weekend sales in September 2012, last September also featured two extra days of car selling compared with September 2013. As a result, total sales are expected to fall from a volume perspective in September 2013 even as the auto industry sold more vehicles per day last month.”

  • avatar
    APaGttH

    Scion – dead brand walking (and Lincoln)

    • 0 avatar
      210delray

      Volvo’s not so hot either, at least in the U.S. Looks like the bloom is off the rose for media darlings Hyundai and Kia.

      VW’s plan for world domination has hit a snag, at least here.

      Subaru is doing amazingly well, considering their rather limited lineup of cars. I took a trip to Vermont, New Hampshire, and Maine a month ago, and Subarus are all over Vermont, just like everyone says. They’re common in northern New Hampshire as well.

      • 0 avatar

        New England is the reason Subrau managed to stay in the states lomg enough to be what they are today, back in the day we sometimes even got new england only models ( Ibelive the outback SUS was one of these. )

        • 0 avatar
          highdesertcat

          Subarus tend to be very popular in 4-season mountainous areas, like where I live.

          We’ve got hundreds of them in my area, all years, all models. Somewhat odd actually since we have no Subaru dealer in my area, and the nearest one is in El Paso, TX, 90 miles away.

          • 0 avatar
            360joules

            Yesterday I parked my car next to an almost pristine late 80’s Loyale. And the music store near my house has an employee who drives an early 80’s Leon.

        • 0 avatar
          Lorenzo

          That’s not just because of the AWD, but they don’t rust/melt as fast as most Japanese cars, especially Mazdas.

        • 0 avatar
          gottacook

          If the Outback sedan was ever New England-exclusive, it wasn’t for the entire length of its run; in 2003, certainly, I saw it in the showroom and catalog here in Maryland.

      • 0 avatar
        brettc

        If VW’s sales continue on their downward trajectory, it seems like I should be able to snag a good deal in December when we plan to replace the wife’s Jetta with a 2014 Jetta. I noticed this morning that they extended their September incentives until October 2, which I thought was odd. But it makes more sense after seeing the sales data.

        And yes, pretty much everyone in the Northeast drives a Subaru or knows someone with one. They’re all over the friggin’ place!

  • avatar
    Tostik

    Too bad for Subaru they won’t do well in China. Japanese atrocities in WWII. Not rational I know. Meanwhile, Volvo doing badly in the USA, but roaring in China–up 40%.

    • 0 avatar
      Lie2me

      Really?… and to think there are Jews driving Mercedes Benz

      • 0 avatar
        Tostik

        Jews must be more rational than the Chinese? Buy the car that’s best for you, regardless of national considerations–or ancient history. ;-D

        • 0 avatar
          Detroit-Iron

          Ancient history? There are quite a few Holocaust and Japanese ‘occupation” survivors who are still alive. I don’t know when something becomes “ancient history” but I am sure that it is not while the event is in living memory.

          • 0 avatar
            Tostik

            I won’t quibble about what’s ancient history. Not really in my main point. The main point is Subaru ain’t gonna sell many cars in China (WWII atrocities). And they don’t do that well in Japan, where the economy is stagnant. Their only growth market is the US.

      • 0 avatar
        360joules

        Sarah Silverman had some music video that ended with her singing, “Why do Jews drive German cars…”

      • 0 avatar
        Dave M.

        They were supporting an industry back home in which their former communities were deeply involved.

        Keep in mind the Nazis were a 15-20 year plaque, but Jews in Germany were there for centuries…

        • 0 avatar
          gottacook

          Tell me about it. My wife’s father lost his family to the Nazis (he came to the U.S. in 1938 at age 21, and 5 years later was in the U.S. Army in Europe). His own father was in the German army in the Great War only a few decades earlier.

          There is no unified Jewish attitude toward owning a Mercedes-Benz or any other German car; even my own family includes opposite extremes on this issue.

          • 0 avatar
            Tostik

            Bottom line, the Germans building Mercedes, Audis, BMWs, and VWs today were not even alive when these atrocities were committed, and are mostly ashamed that Germany ever participated in such a thing. That’s why I say buy the car that’s best for you, regardless of national origin, or history.

  • avatar

    My wife’s grandfather told me recently he won’t buy a Japanese car because of his service in the pacific theater in WW2 he currently drives Korean cars for the last decade after being screwed by numerous Fords. some people hold to things more than we think. I’ve know him for 13 years now and if he hadn’t said that I would have never known.

  • avatar
    ajla

    Sounds like incentives are on the way.

  • avatar
    Juniper

    Yea Subaru is on fire. They sold as many cars in their entire lineup as Toyota sold Camrys

  • avatar
    Hummer

    Why is it
    Dodge/Ram
    And
    Ram

    What category aren’t trucks?

    I know I saw a Ram branded minivan a couple days ago, didnt know they even existed.

  • avatar
    fozone

    Interesting that subaru did so well in september, considering that one of their strongholds — colorado — was cast into oblivion by floods. I don’t think there were too many shoppers out and about…

  • avatar
    brettc

    Does anyone know what happened with the Chevy Cruze? They sold 12730 units in September, which is the lowest month this year. VW even sold more Jettas @ 13309 units. Quite a change from selling ~32000 units in June.

    In related news one of my local Chevy dealers is still trying to sell a “new” 2012 Cruze LTZ. They want just over $22000 for it (MSRP $24905). I tried to get a good price on it during the summer but they weren’t interested in making a deal. Wanted me to “come on down” to the dealership to talk about it. I declined. Glad we didn’t buy it because the Jetta has a much better engine now.

  • avatar
    lightbulb

    Funny thing is that I haven seen less brand new Subaru’s in New England than ever before especially in Eastern Mass. There are plenty of older( 2+ years) Outbacks, Foresters and Impreza’s driving around but very few new models. Subaru must have expanded their market to other area outside of the traditional Northeast, Rocky Mountains, and Northwest regions.

    • 0 avatar
      Lorenzo

      Maybe it’s just a lineup of attractive new models selling outside traditional hotbeds of Subaru-ism?

    • 0 avatar
      Dave M.

      They have. Here in Texas a Subaru was a rarity…I’m seeing more and more of them, especially the Outbacks and Forresters, and certainly in the urban areas (Houston/Dallas/Austin/SA).

      We don’t deal with snow that much, but it’s a great car in the pounding rain. I’m impressed with mine and how little drama there is for the first 10 minutes of a storm when all the road oils come up. It just…goes.


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