Another day, another turnaround strategy from Sergio Marchionne. The plan, which won’t be revealed until April, reportedly includes a rear-wheel drive architecture as a key element, with enough flexibility to be used in everything from Alfa to Dodge vehicles.
Although Alfa Romeo is said to be a key factor in Fiat’s overall future growth, it currently fields just two small hatchbacks and the low volume 4C sports car. Most of its sales happen in Europe, where the new car market is weak. Alfa badly needs this new architecture to flesh out its product line with larger sedans, station wagons and SUVs, but nothing is expected to bear fruit until 2016 at the earliest.
Previous plans have called for Alfa to sell 500,000 units by 2014, a goal that was established in 2010. Since then, there has been a constant lowering of volume targets while the date itself is pushed back further and further into the future. The return of Alfa Romeo to America is a bit of a running joke amongst car enthusiasts, but at this point, it’s a matter of global survival for the brand, and each delay only makes the situation increasingly precarious.