It sure would seem so. Despite the best efforts of our IT crew, the TTAC Staff Robot is unable to read Korean,but we can read the word “Genesis” on this car’s front plate.
If the new car was rather Mercedes-esque in its choice of borrowed styling cues, the new car is a curious mix of elements from both Japan and Germany. There is a vague Audi A7 resemblence, while the Hoffmeister kink is distinctly BMW. But the car could easily be some kind of new Infiniti derivative, especially the front, which looks like the model formerly known as the Infiniti M. No word on powertrains, but this one will have AWD for the first time.