Automaker, Movie Studio Sell SUV, Movie Sequel Together

Ronnie Schreiber
by Ronnie Schreiber

If you get your automotive news online you’re probably familiar with the new ad campaign for the [car brand name] [vehicle name] starring [famous comedian] in his character, [fictional newscaster], from [hit movie name], the sequel to which will be released later this year.

Publicity for the ad campaign says that [famous comedian] was so enthused at the creative comedic opportunities presented that he ended up ad-libbing dozens of commercial spots. That publicity was apparently successful because now the publicity campaign about the cross promotional ad campaign has announced that in a little more than a week since the ads were released on YouTube, over 2.7 million people have seen them. That figure doesn’t include those who have seen the [fictional newscaster] [vehicle name] ads on television. [Automaker headquartered in the Detroit area] is one of the major advertisers during Major League Baseball’s postseason playoffs.

The ad campaign has certainly been successful at getting the name of the [brand name] [vehicle name] out in front of the public. It’s possibly been even more successful at getting the names of [fictional newscaster], [famous comedian] and [movie sequel title] publicized. I’m sure that everyone involved with the new [vehicle name] ads are pleased with all the buzz. Next month, when the October sales reports are issued, we’ll know if that buzz translates to more [vehicle name]s getting sold.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS


Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

More by Ronnie Schreiber

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  • Lorenzo Lorenzo on Oct 15, 2013

    You know, all the brackets would lead some people to think, not that you're trying to be funny, or you don't want to give free publicity to the ad campaign, but that the check hasn't cleared yet. Some people are funny that way.

    • Ronnie Schreiber Ronnie Schreiber on Oct 15, 2013

      Wait, what? There's a check involved? If so, it must be delayed by the same part of the post office that never delivers my weekly check from the Learned Elders of Zion for my share of running the world.

  • Ajla Ajla on Oct 15, 2013

    ChryslerCo did product placement on Breaking Bad and Archer too. I saw these Anchorman Dodge ads posted on some movie blogs earlier last week, so I guess that's good for the Durango. I didn't notice many people comment about the vehicle itself though.

  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
  • EBFlex The best gift would have been a huge bonfire of all the fak mustangs in inventory and shutting down the factory that makes them.Heck, nobody would even have to risk life and limb starting the fire, just park em close together and wait for the super environmentally friendly EV fire to commence.
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