It’s one thing for Tesla Motors to be the Apple of motoring. It’s another for Apple to be the Apple of motoring. The solution, according to one analyst: Apple should buy Tesla to remain profitable long after the gold rush of smartphones and tablets has disappeared from the rear view mirror.
CNN Money reports an analyst for the German investment bank Berenberg, one Adnaan Ahmad, has penned an open letter to both Apple CEO Tim Cook and chairman Arthur Levinson, strongly suggesting they pay a visit to Tesla CEO Elon Musk’s high-tech lab — no doubt interrupting his Lotus submarine study — not with a demand for Doug Field’s return to One Infinite Loop, but with a Halliburton briefcase full of cash. At least five of them.
Why? According to Ahmad, purchasing the EV automaker down the road would allow Apple to obtain the type of growing revenues that will keep the computer maker in the green for a long time to come, something that no iPhone or iPad can guarantee once the age of hipster gadgetry draws to a close. Ahmad also believes that Apple’s habit of disrupting developing markets, such as telephony and tablet computing, is just what the doctor ordered for the auto industry in the United States, leading to a much more rapid transition to hybrid and electric vehicles of all shapes and colors.
As for Musk’s role, Ahmad believes Cook and Levinson “could strike up a partnership [with Musk] and obtain a new iconic partner to lead Apple’s innovation drive,” invoking the spirit of late Apple CEO and co-founder Steve Jobs while imploring the current guard to go outside of the box once again.
And if Cook and Levinson don’t heed his words? Then, per Ahmad, “the key debate will always be about [Apple's] ability to sustain these abnormal margins in [their] iPhone business.”