By on September 11, 2013

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With Jaguar, Infiiniti and other manufacturers eyeing the booming segment of entry level luxury crossovers, Bentley is creating a new segment at the other end of the luxury spectrum. Bentley has greenlit for production a $250,000 premium crossover utility vehicle that will be based on a Volkswagen Group platform shared with the next generation Audi Q7 and a proposed CUV from Lamborghini, shown as the Urus concept.

VW Group has been fairly adept at slicing their luxury wurst carefully so that its premium brands don’t directly compete with each other, so the Lamborghini CUV is likely to slot in below the Bentley in price. The new Bentely CUV, expected by some to wear the name Falcon, will likely go on sale in 2016. Though roughly based on the EXP 9 F concept, Bentley says that there will be significant changes in the production version. The EXP 9 F, pictured above, was widely criticized for its styling.

While the Automotive News story on the new Bentley CUV says, “In the future, new and redesigned Bentley vehicles will share platforms and engines with other Volkswagen Group brands,” that’s not a new situation since the Bentley Continental models already share a platform with the Audi A8 and the VW Phaeton. Bentley currently uses brand specific engines but they are all VW Group designs built in a VW Group factory.

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52 Comments on “Bentley Greenlights Quarter Million Dollar Crossover...”


  • avatar
    28-Cars-Later

    So much fail, and so little time.

  • avatar
    CoreyDL

    I love the thousand spoke wheels! And all the grilles! And how it looks like a derpy walrus when you consider the whole front fascia! Coming in 2015 to a Moscow night club near you, the Falcon.

    Just hideous. And Bentley needs a CUV even less than Jag does.

    I’d say this look is more likely, however:

    http://i4.mirror.co.uk/incoming/article85176.ece/ALTERNATES/s615/image-1-for-richard-hammond-14-10-11-gallery-265233285-85176.jpg

    Also, the Chinese have already done a mock-up for their market!

    http://s1.cdn.autoevolution.com/images/news/geely-englon-sc7-and-sx6-bentley-suv-cloned-photo-gallery-44380-7.jpg

    Ugh.

    • 0 avatar
      Lie2me

      I would agree with your first picture as being a more realistic version of this Bentley, however their web site has a “coming soon” silhouette of it and it shows a definite bump up of the rear fender panel like the one pictured above and not straight back like your picture shows. My guess is that it will be something in between

      http://www.bentleymotors.com//world_of_bentley/news/green_light_for_bentley_suv/

      It also has a news item confirming the project has been green lighted

      Maybe it will look more like this…

      http://hugdablock.com/wp-content/uploads/2012/01/2015-Bentley-SUV-render-image.jpg

    • 0 avatar
      Kyree S. Williams

      The EXP 9F concept pictured above was not well-received by the public (for exactly the reasons you’ve mentioned)…and so Bentley has scrapped the design and gone back to the drawing board. You needn’t worry about this going into production as-is, but the basic shape will probably be the same.

  • avatar
    blackbolt

    Man oh man. The luxury car market has to be booming for this thing and others akin to be a reality. Revolution is on hold, the occupiers have been ignored.

  • avatar

    Remember…the RICH are job creators. Their children will inheret wealth and become a permanent nobility class over yours.
    You (and your children) will be their servants and their wealth will trickle down all over your face.

  • avatar
    danio3834

    While I’m not opposed to Bentley making an SUV (not like it matters anyway), I am opposed to it looking anything like that.

    A Bentley SUV should look like this:

    http://www.madle.org/bearhs05.jpg

  • avatar
    Ryoku75

    As unclassy as this looks, my biggest complaint is that it’ll just be an expensive Volkswagen, same for the Lamborghini potty joke.

  • avatar
    28-Cars-Later

    Poll: Which offends you more, this, the Jag, or the Lexus LF whatever?

    • 0 avatar
      Lie2me

      Lexus
      Jag
      Bentley

      Most -> least… The Jag just for being boring

      • 0 avatar
        Ryoku75

        Porsche Cheyenne: The 914 and 924 may’ve been initially proposed as VWs, at least they were genuinely sporty if slow. The Cayenne is a VW as well, but is not sporty in any sense of the word.

        Porsche Macan: At this point I learned that Porsche cannot make cars anymore, only variants of existing cars, and the “Legacy” and “Heritage” that they bank on so often means nothing compared to coporate greed.

        Lamborghini Utter: You’ll know why after looking it for a mere 5 seconds.

        Lexus LF: Elegance? Whats that?

        Bentley thing: Its a Volkswagon for morons.

        Jaguar thingy: I lost interest in Jaguar when I learned that their latest, well hyped F-Type comes with a detuned V8 at top trim.

      • 0 avatar
        28-Cars-Later

        You echoed my thoughts, although while the Bentley doesn’t offend my eyes as much, its very existence offends my brain. I expect this nonsense from “mainstream” luxury Lexus and even Jaguar, but I thought uber brands Bentley and Rolls Royce were beyond this level of stupidity. Lambo going to come out with a stilted Aventador too, VAG?

  • avatar
    jpolicke

    Wow. A quarter million bucks for the ultimate Touareg. I wouldn’t spend that kind of money on this if I had it.

  • avatar
    Kenmore

    In white with a 4 cyl… I’d hit it.

    But those donks would have to go. 16″ steelies, baby moons and big meats.

  • avatar
    bunkie

    Is it me or does every circular element on that thing look like the deflector array on the USS Enterprise?

  • avatar
    DeadWeight

    Great opportunity to buy 2006 Phaetons with low miles for 20k to 25k, do a 6″ lift on them, add some cladding, rebadge them, and resell them at a phat profit.

  • avatar
    otter

    This will probably be a moneymaker for the brand, but this does so look like a superimposition of Bentley styling cues and surface language onto a generic SUV package, capped by a beigetastic catalog-SUV greenhouse.

  • avatar
    Waterview

    Perhaps I just don’t “get it”, but how is this different from the badge engineering GM foisted upon us in the 1980’s? Aren’t the Touareg, Audi Q7, and Porsche Cayenne basically the same vehicle with different badges (okay, they probably have different engines)? Won’t the Bentley simply be more of the same with a different badge?

    • 0 avatar
      Ryoku75

      Or 80’s Chrysler for that matter, the company that gave us the K-Car platform in many sizes with many different names, a prototype for future VW.

      I personally consider it all the same, while VW often disguises its products better than GM did back in the day you’re still getting the same car no matter which disguise its in.

      • 0 avatar
        th009

        Unlike the GM clones (or Mercurys for that matter), the Toureg, Q7 and Cayenne all have their own distinctive interior and exterior designs, power train differences, seating differences and even different wheelbases. Same underlying platform, of course, and all have access to the same corporate parts bin.

    • 0 avatar
      Hillman

      It is worse because Bentley is a very premium brand. The same platform could work but you need to have the interior worked by a coach builder to command that type of money in the long run.

      • 0 avatar
        Kyree S. Williams

        Of course all Bentleys have exquisitely-handbuilt interiors, even if they *are* full of Volkswagen and Audi parts. I found the materials in the 2013 Bentley Mulsanne to be considerably better than even those in the 2013 Rolls-Royce Phantom.

  • avatar
    LeBaron

    There goes the neighborhood.

  • avatar
    Kyree S. Williams

    I love Bentley and so I would hate to see the company tarnish its reputation. It would be soooo easy to churn these out like they do the Cayenne, but with a six-figure premium. But since they went to all the trouble to make sure that the SUV’s assembly and craft occurred in Crewe—rather than in Bratislava/Leipzig like all of the other VW Group SUVs—this needs to be a *really* nice vehicle…especially at $250K. It also needs to be very classy, rather than garish and over styled. And once the SUV does debut, it’s going to be very offensive if it lingers on old tech/interfaces while the Cayenne and Touareg get brand new stuff. I’ll forgive them on the anachronistic Arnage/Azure/Brooklands…but the Continental had very dated technology by the time it was redesigned in 2011 (despite the fact that the Phaeton was updated *twice* over the same period in terms of tech). So it’s not like it’s beyond VW Group to let a flagship product linger.

  • avatar
    krhodes1

    Well, Ettore Bugatti always said W.O. Bentley made very fast trucks…

  • avatar
    VenomV12

    They will sell all of these and then some. I am so sick and tired of the same morons predictably saying that rappers, athletes, Middle Eastern people will be the buyers of these things. The fact is that most of these super expensive vehicles and even Escalades are bought by old white men.

  • avatar
    billfrombuckhead

    oddly, I saw my first Bentley Mulsanne today down at the Buckhead post office. I was very black and imposing with a bunch of chrome like a funeral car for a 1 percenter and my feelings were mixed like it was impressive but a waste of money. Now this SUV is just Toyota ugly at $50,000 let alone that crazy price. Autoweek says it looks like a Studebaker! ROFL

    • 0 avatar
      Jimal

      Autoweek must read Jalopnik because I’ve been making that claim since the first concept images leaked out last year.

      http://jalopnik.com/5892195/bentley-quickly-reconsiders-design-of-exp-suv?comment=47823125#comments

  • avatar
    Jimal

    GIS “1960 Studebaker Lark wagon”.

    Do it.

    It’s eerie…


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