With Jaguar, Infiiniti and other manufacturers eyeing the booming segment of entry level luxury crossovers, Bentley is creating a new segment at the other end of the luxury spectrum. Bentley has greenlit for production a $250,000 premium crossover utility vehicle that will be based on a Volkswagen Group platform shared with the next generation Audi Q7 and a proposed CUV from Lamborghini, shown as the Urus concept. VW Group has been fairly adept at slicing their luxury wurst carefully so that its premium brands don’t directly compete with each other, so the Lamborghini CUV is likely to slot in below the Bentley in price. The new Bentely CUV, expected by some to wear the name Falcon, will likely go on sale in 2016. Though roughly based on the EXP 9 F concept, Bentley says that there will be significant changes in the production version. The EXP 9 F, pictured above, was widely criticized for its styling.
While the Automotive News story on the new Bentley CUV says, “In the future, new and redesigned Bentley vehicles will share platforms and engines with other Volkswagen Group brands,” that’s not a new situation since the Bentley Continental models already share a platform with the Audi A8 and the VW Phaeton. Bentley currently uses brand specific engines but they are all VW Group designs built in a VW Group factory.