Calling out one’s prediction for Mitsubishi’s demise is an easy activity that requires one to put little at stake. With a stale product lineup, sagging sales and nothing on the horizon save for a B-Segment hatchback, Mitsubishi’s future looks bleak. But that’s not the main reason why I am pessimistic about the brand’s future in America.
The Mitsubishi Galant was precisely nobody’s favorite mid-size sedan, but it was better than nothing. And according to Automotive News, Mitsubishi’s product plans call for bubkis in the D-Segment, which is essentially a death wish in North America, where mid-size sedans are a crucial product.
Tellingly, Mitsubishi doesn’t have one because it lacks any kind of platform architecture to even build a new D-Segment car that would be competitive, an utterly damning indication of how ill-equipped the company is to be competitive on our shores. Even Suzuki had a passable mid-size car in its dying days, one that was quite good at that. For Mitsubishi to lack even a suitable architecture for a D-Segment car is a rather damning statement regarding their readiness to duke it out in an increasingly cutthroat global vehicle market.
Mitsubishi’s product plans appear to hinge on the new Mirage subcompact, a forthcoming Mirage sedan…and that’s it. A new Montero SUV may come here, and we may see a new Lancer within the next two years. The only bright spot is the Evo, which will continue to soldier along, praised by everyone and bought by no one.