By on August 8, 2013
2013_infiniti_g_sedan_01

Infiniti G37

Consumers will still be able to order the Infiniti G37 until the end of 2013, despite the looming introduction of the all-new Q50. According to Automotive News, the Nissan owned brand is doing this so as not to create a disruption – the G37 sedan is Infiniti’s best selling model. In 2012, G sedans made up about 40% of the brand’s total sales in the U.S., with 45,828 being sold. The Q50 went on sale across the U.S. this week. Both it and the G37 are assembled in Japan. The decision to keep the G37 in production and on sale, at least temporarily, was made after consulting with its 200 dealers in the U.S. on the launch of the Q50.

As marketing of the Q50 ramps up, Infiniti will stop advertising the G. It is expected that dealers will offer the outgoing model as a less expensive alternative to the Q. While leasing makes up 75% of G37 deliveries, Infiniti expects the majority of Q50s will be purchased.

Infiniti Q50

Infiniti Q50

This isn’t the first time car companies have sold vehicles and their replacements at the same time. Ford sells two generations of the Focus in China and the Dearborn automaker has also kept outgoing F-150 pickups around as it rolled out the next generation truck in the U.S..

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31 Comments on “Infiniti Gives G37 Reprieve, Will Sell Alongside New Q50 For Rest Of Year...”


  • avatar
    Detroit-X

    Oh thank heavens. I was sooo worried.

  • avatar
    Flybrian

    And Infiniti continues its slide into marketing irrelevance. Good job killing off the only ‘model’ anyone recognized by name.

    • 0 avatar
      SomeGuy

      Marketing irrelevance?

      If anything they made one of the smartest decisions ever advertising in F1 before Red Bull really established dominance.

      They are making up ground internationally.

  • avatar
    FuzzyPlushroom

    “While leasing makes up 75% of G37 deliveries, Infiniti expects the majority of Q50s will be purchased.”

    Will they, now… I’ll believe that when (if) it happens.

    • 0 avatar
      Power6

      That totally doesn’t make sense to me. They aren’t interested in making a car for those who lease now? How are they going to make them want to buy it instead of lease it? I did read something about the Q50 being a bit more upmarket, maybe they are abandoning the G37 drivers, don’t want their business I guess. The G37 does sell with gigantic discounts so maybe they weren’t making money.

    • 0 avatar
      This Is Dawg

      How does this make any sense? I don’t know much about the leasing demographic but 75% is a big number to assume anything about.

    • 0 avatar
      Ion

      I wonder what the percentage is for this segment as a whole. I personally lease my vehicle and had considered a 37. If I was buying however I’d rather have a 3 series, the Infiniti’s don’t age well.

      • 0 avatar
        SomeGuy

        And bright green Mustangs do? Ever seen a pre-2010 S197 interior?

        • 0 avatar
          Ion

          I still have an SN-95 I can’t complain about it’s interior save the peeling leather wheel and poor cupholder placement. The 05-10′s have a cheaper interior than my old car and current car but not much worse than the 35. Nissan only recently stepped up their interiors the 37 has a cheap interior compared to my premium trim but not to the basic level Mustangs. I don’t know how the skyline is marketed in Japan it probably aims for the crown and not the 3series.

  • avatar
    thegamper

    I think an important piece of info left out of your story is that the Sport 6MT is being killed. Bummer, a big price cut to the 6MT would have been a nice option for the cash challenged enthusiast. I think the remaining G37 trims are getting something like a $5000 price cut. I am sure that makes anyone who recently bought one close to sticker feel warm and fuzzy about the Infiniti brand.

    • 0 avatar
      tjh8402

      +1 thegamper. With the death of the 6mt option on the G37/Q50, Infiniti has left BMW as the only option to get a RWD sport sedan with a six cylinder and a stick shift. It’s very depressing to see how the segment of the market that was once an enthusiast toy store has gone down the sh*thole so quickly. Never thought I’d see that day. To say “major bummer” is an understatement.

      • 0 avatar
        thegamper

        Personally, I am grateful that any sticks are even offered at all in this country. There are so few takers compared to automatics I can understand the business case for omitting them on vehicles not geared specifically for enthusiasts. With regard to the BMW comment, I have tried in the past to actually find a 3 series on a dealer lot with a stick. Nothing. Nothing in my entire state per the dealer. Which pretty much solidifies what we already know. BMW is the ultimate social climbing machine, enthusiasts have to special order.

        • 0 avatar
          tjh8402

          Yeah I had my BMW at the dealer for a recall and I took a stroll through the showroom and around the lot and not a single stick shift in the new car inventory, only like 1 or 2 in the CPO. I knew that about BMW from the moment I drove the e90 (with a stick) and walked away disappointed.

    • 0 avatar
      Sceptic

      I thought that G37 always sold with $4-5K off. If anything prices may go up for the old G. New Q is probably going to list closer to $50K.

    • 0 avatar
      Kendahl

      When I was shopping for what turned out to be my G37S, a manual transmission was a requirement. One of the things that kept me from looking seriously at both Audi and BMW was that the local dealers didn’t stock manuals. I did try a 2nd generation Audi TT with the DSG transmission and wasn’t impressed. If Infiniti drops manual transmissions, they will not exist for me the next time I go shopping.

    • 0 avatar
      Prado

      The 5k price cut on the G is a bit of an illusion. Over the life of this generation G, Infiniti has continuously bumped up the price of this car more than that 5k, only to have to ratchet up the discounts to keep them selling. I doubt they will be able to sell the Q50 without significant discounts as well, unless they start putting BMW or MB badges on them.

  • avatar
    Syke

    “The decision to keep the G37 in production and on sale, at least temporarily, was made after consulting with its 200 dealers in the U.S. on the launch of the Q50.”

    That’s probably a very polite way of saying that Infiniti HQ was facing the equivalent of a torch and pitchfork wielding mob of dealers. I’m sure they were thrilled that the company is doing away with the one model brand that the average man-on-the-street has a clue that exists.

  • avatar
    CoreyDL

    On one hand, the G37 design is looking pretty old, and pretty played out. The G35′s have not aged well AT ALL.

    On the other, the Q50 gets the Lexus spindle grille treatment, and has the stupid new naming scheme (which won’t do well). And for God’s sake STOP DESIGNING IT. TOO MANY ELEMENTS. I count 12 creases just between the leading edge of the hood by the headlight and the lower bumper.

    • 0 avatar
      bd2

      Actually, Infiniti did the “spindle” grill (albeit smaller in size) before Lexus, as did Hyundai on the Nuvis concept (which was oversized).

      The original G35 coupe still looks good with its classic lines; the G37 coupe ruined the clean lines of the G35 coupe.

  • avatar

    Actually the most recognized car in Infiniti line-up is the M. The G37 was merely the one more people bought after swallowing the sticker shock, but it’s not the same. Also don’t forget that they made a fairly iconic SUV based on Armada, for all those former Excursion buyers.

  • avatar
    carguy

    The G37 may look a bit dates now but the price reductions make is very tempting for RWD in the mid $30K range. As a bonus you don’t get the fly-by-wire steering of the Q50 and pay a good deal less for what is basically the same car.

  • avatar
    andyinatl

    I like the new Q50. The only thing that would keep me out for at least a year is to see how the new steering rack plays out with regards to problems. I’ve owned Volvos, Audis before, and currently own G35 i bought used with 65K miles on them. My wife drives Volvo V70.
    I’ve driven MBs and BMWs, and i can not imagine ever buying a german car. My job is very close to the huge BMW/Mini dealership, and the amount of BMWs/Minis that i see in the area with “Service Loaner” sticker on them terrifies me. They don’t typically give out loaners for oil changes, and if those cars fail at a rate that it looks like they fail (and this is just based on my area), i would never want to own one. I think you lease BMW/MB/Audi just to get it out of your system, but you buy Volvo/Infiniti/Lexus, etc for long term ownership of premium/luxury brand.

  • avatar
    Jacob

    A G37 with MSRP under 35 grand sounds tempting. I wish they had a model with a stick though.

  • avatar
    84Cressida

    Autoblog is saying the G37 will be staying around through the 2015 MY.

  • avatar
    MRF 95 T-Bird

    The C-Piller on the Q-50 looks just like an early 50′s Kaiser Manhattan. Quite over styled IMHO.

  • avatar
    genuineleather

    “While leasing makes up 75% of G37 deliveries, Infiniti expects the majority of Q50s will be purchased.”

    Translation: We at Infiniti believe the douchebags and club rats that currently make up the majority of G37 customers will magically transform into respectable professionals who wear horn-rim glasses.


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