Consumers will still be able to order the Infiniti G37 until the end of 2013, despite the looming introduction of the all-new Q50. The Nissan owned brand is doing this so as not to create a disruption – the G37 sedan is Infiniti’s best selling model. In 2012, G sedans made up about 40% of the brand’s total sales in the U.S., with 45,828 being sold. The Q50 went on sale across the U.S. this week. Both it and the G37 are assembled in Japan. The decision to keep the G37 in production and on sale, at least temporarily, was made after consulting with its 200 dealers in the U.S. on the launch of the Q50.
As marketing of the Q50 ramps up, Infiniti will stop advertising the G. It is expected that dealers will offer the outgoing model as a less expensive alternative to the Q. While leasing makes up 75% of G37 deliveries, Infiniti expects the majority of Q50s will be purchased.
This isn’t the first time car companies have sold vehicles and their replacements at the same time. Ford sells two generations of the Focus in China and the Dearborn automaker has also kept outgoing F-150 pickups around as it rolled out the next generation truck in the U.S..