European Car Market Recovery 5-6 Years Out: Ford

TTAC Staff
by TTAC Staff

Europe’s car market is still a good half-decade away from making a recovery, according to Ford’s top man in Europe. Reuters quotes Stephen Odell, Ford’s European CEO, as anticipating a $1.8 billion loss in Europe this year, stating

“There are indications that an end of the decline may come in the second half of this year. However, a recovery of the market, we estimate, will take at least five to six years.”

After closing multiple plants and cutting thousands of jobs in response to major overcapacity issues and declining demand, Odell stated that he anticipated no further restructuring moves on the continent.

TTAC Staff
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  • FreedMike FreedMike on Aug 28, 2013

    I sure would like that Focus ST wagon...

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    • Corey Lewis Corey Lewis on Aug 29, 2013

      @Vega Whaaat, lame. All side windows should match in their coloring, unless it's an old Pathfinder or QX4, then they can be gold or green-tint.

  • Beerboy12 Beerboy12 on Aug 28, 2013

    I would say 2 years, tops.

    • Dimwit Dimwit on Aug 28, 2013

      You think? That would mean a fast end to both Opel and PSA to get the market rationalized to available capacity. I'm not saying you're wrong but I think that that is a little fast and it looks like Ford would agree. I don't think that France is that willing to let PSA go no matter what Brussels wants and GM is very stubborn. So far, they have deals out to 2016 and look like they are willing to barter with the unions over shutdowns almost indefinitely. Neither helps Ford, Renault or FIAT.

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