Detroit Electric to Start Production in Holland, Not Necessarily Move It From Detroit

by Ronnie Schreiber

Published: August 31st, 2013

detroit electric to start production in holland not necessarily move it from detroit

Detroit Electric CEO at the April launch of the brand and its SP:01 battery powered sports car

Saying that they continue to be committed to building cars in the Detroit area, EV startup Detroit Electric has told the Detroit News that the first models of its SP:01 sports car, like Tesla’s Roadster an electrified Lotus, will have their final assembly done in Holland starting in the last quarter of the year, not this month in Wayne County, Michigan as announced when the brand was launched back in April. While some have characterized the announcement as indicating that Detroit Electric is moving production from the Motor City to Europe, at the launch the company did indeed say that they’d be opening two assembly facilities, one near Detroit and the other in Europe to build cars for the European market, so it’s possible that there is no move planned, just that the Detroit facility has been delayed.

“We are Detroit Electric, not London Electric,” the automaker’s CEO, Albert Lam, said in a statement. “Our commitment to the city of Detroit, the state of Michigan and the United States is as strong as it ever was. While there have been some delays in our plan to start production in Detroit, many vehicle programs experience some form of delay.”

Detroit Electric earlier blamed one of those delays on the fact that it had not finalized a lease or purchase agreement on any production facility near Detroit, and now they say that securing Federal Motor Vehicle Safety Standard Certification must happen before they start U.S. production. It’s not clear if that certification would include meeting all Federal Motor Vehicle Safety Standards or if the company is continuing to seek an exemption for low production vehicles, as Lam told TTAC they would, back in April at the launch.

#AlbertLam #Detroit #DetroitElectric #DetroitElectricSP:01 #WayneCounty

Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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Johannes Dutch on Sep 01, 2013

..."We are Detroit Electric, not London Electric"... In historical perspective Detroit Electric should start production in France. Ask the offspring of Antoine Laumet de la Mothe, sieur de Cadillac. Just recently Tesla started a production facility in the Netherlands (not Holland). Just a little further are the DAF factories, member of the Paccar Group. So...if Tesla ever needs a big diesel...

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- Ronnie Schreiber on Sep 01, 2013
  
  The story of Antoine Laumet is an interesting one. His title, and the coat of arms that the Cadillac car company used as the basis for their crest, were borrowed from an actual French nobleman. It's interesting that Detroit has a French background and it's located right next to Canada, but the part of Canada that's an English speaking province with a strong English and Scottish background. A lot of the oldest street names in Detroit are French, particularly on what is now Detroit's east side, named after the farms of the original settlers. The Model T was first assembled in a plant on the corner of Beaubien Street. We have suburbs named Grosse Pointe and Grosse Ile.
  
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Lorenzo on Sep 02, 2013

Detroit Electric is building its first cars in Europe? That's the Fisker story! Fisker was gone so fast, we didn't even have time to set up a death watch. Maybe the TTAC staff should get started on one for DE.

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Analoggrotto Junior Soprano lol
GrumpyOldMan The "Junior" name was good enough for the German DKW in 1959-1963:https://en.wikipedia.org/wiki/DKW_Junior
Philip I love seeing these stories regarding concepts that I have vague memories of from collector magazines, books, etc (usually by the esteemed Richard Langworth who I credit for most of my car history knowledge!!!). On a tangent here, I remember reading Lee Iacocca's autobiography in the late 1980s, and being impressed, though on a second reading, my older and self realized why Henry Ford II must have found him irritating. He took credit for and boasted about everything successful being his alone, and sidestepped anything that was unsuccessful. Although a very interesting about some of the history of the US car industry from the 1950s through the 1980s, one needs to remind oneself of the subjective recounting in this book. Iacocca mentioned Henry II's motto "Never complain; never explain" which is basically the M.O. of the Royal Family, so few heard his side of the story. I first began to question Iacocca's rationale when he calls himself "The Father of the Mustang". He even said how so many people have taken credit for the Mustang that he would hate to be seen in public with the mother. To me, much of the Mustang's success needs to be credited to the DESIGNER Joe Oros. If the car did not have that iconic appearance, it wouldn't have become an icon. Of course accounting (making it affordable), marketing (identifying and understanding the car's market) and engineering (building a car from a Falcon base to meet the cost and marketing goals) were also instrumental, as well as Iacocca's leadership....but truth be told, I don't give him much credit at all. If he did it all, it would have looked as dowdy as a 1980s K-car. He simply did not grasp car style and design like a Bill Mitchell or John Delorean at GM. Hell, in the same book he claims credit for the Brougham era four-door Thunderbird with landau bars (ugh) and putting a "Rolls-Royce grille" on the Continental Mark III. Interesting ideas, but made the cars look chintzy, old-fashioned and pretentious. Dean Martin found them cool as "Matt Helm" in the late 1960s, but he was already well into middle age by then. It's hard not to laugh at these cartoon vehicles.
Dwford The real crime is not bringing this EV to the US (along with the Jeep Avenger EV)
Kwik_Shift_Pro4X Another Hyunkia'sis? 🙈