By on July 23, 2013
Land Rover's Solihull plant will produce all-aluminum 3 Series fighters for Jaguar, starting in 2015

Land Rover’s Solihull plant will produce all-aluminum 3 Series fighters for Jaguar, starting in 2015

The Ford Mondeo based X-Type failed to get Jaguar a foothold in the segment that is usually defined by the BMW 3 Series and the cars that compete with the 3. Now the Financial Times has reported that Jaguar will be launching an entire line of entry level luxury vehicles for that critical segment and that the new cars, said to be ready for sale about two years from now, will benefit from Jaguar’s expertise with lightweight aluminum structures.

 

Jaguar made it’s first all-aluminum car about a decade ago. The current XJ sedan and new F Type sports car both have aluminum structures. The new model range will include a sedan, a station wagon and a crossover. That crossover is seen as a way of leveraging Land Rover’s own expertise with SUVs and current success with its smaller Evoque and Freelander models. While Jaguar Land Rover is doing well overall, with sales up 14% over last year, to 210,190 in the first half of 2013, only one in five JLR cars sold were from the Jaguar brand. JLR’s owner, Tata, wants to increase overall sales and for Jaguar to have a larger share those sales, and will apparently also leverage Land Rover production facilities as the new, smaller Jaguars will be assembled at Land Rover’s Solihull plant in central England. Reuters reports that the new range of small Jaguars will be introduced at the Frankfurt auto show in September.

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18 Comments on “Jaguar To Introduce Range Of All Aluminum Entries, Including Small Sedan, Crossover...”


  • avatar
    Dimwit

    JLR is the only bright spot in Tat’s portfolio. Anything they can do to leverage that success will only pay more dividends in the future.

  • avatar
    Spartan

    Jaguar needed this back when the XF launched. They’re a little late to the party. Also, before the X-Type bashing comes in, I had a Sport model with the manual trans and it wasn’t nearly as bad as it was made out to be.

    • 0 avatar
      Syke

      I’ve driven a few, would like to get hold of a 2.5 5-speed for myself, and they’re very enjoyable cars. What killed them was the use of the Mondeo pan being mis-translated into “rebadged Mondeo”. And the stigma never went away, nor was it allowed to.

      • 0 avatar
        Spartan

        The 3.0 5MT is the one to get. The transfer case on the earlier models was fragile, I replaced two t-cases unfortunately, but man did it handle well and was pretty quick to boot.

        And for what it’s worth, that 3.0L is one of the best sounding V6 engines of its day.

  • avatar

    And another wannabe contender in the China Luxury Car Gold Rush steps up its effort. (The tipoff is the crossover… I think even my wife’s cat is developing a luxury compact crossover for the Chinese market… certainly everyone else seems to be.)

  • avatar
    spreadsheet monkey

    3-series competitor can’t come too soon. There is a lot of goodwill towards JLR in the UK at the moment, and if this car is even vaguely competitive in the market, plenty of people will happily trade in their Audi or BMW for one.

    The compact luxury crossover sounds good, but I think it will steal more sales from the Evoque than from the X1 or X3.

  • avatar
    walker42

    No brainer of the day #2. This is exactly what Jag needed to do if they want to stick around. The new XJ cut corners on its all-aluminum structure which was a step backwards.

  • avatar
    redliner

    This is good news, as JLR seems to be one of the few remaining mainstream brands with character. I’m exited to see what the can come up with.

  • avatar
    RobertRyan

    Interesting to see how Jaguar and Land Rover are expanding under the ownership of TATA, despite the European turn down.

  • avatar
    John Horner

    These are smart moves. The market for smaller premium vehicles is growing by leaps and bounds, and Jaguar needs to be part of it.

    The most beloved vintage Jaguar sedan isn’t one of the large ones, but rather the relatively compact for it’s time Mark II. A nice Mark II is worth many times what a similar vintage Mark X will bring, and yet the Mark X was the premium priced vehicle of the two when new.

  • avatar
    lezier

    Jaguar and Land Rover is one of the most successful land rover in the city.I’m kinda excited to see their new latest Rover v8 parts fashion of car in the near future.

  • avatar
    el scotto

    Note to Al and Billy. Show one of these to the design team at Lincoln Motor Company. Build an Americanized version of one these. Then Lincoln will really be on the comeback.


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