The Ford Mondeo based X-Type failed to get Jaguar a foothold in the segment that is usually defined by the BMW 3 Series and the cars that compete with the 3. Now the Financial Times has reported that Jaguar will be launching an entire line of entry level luxury vehicles for that critical segment and that the new cars, said to be ready for sale about two years from now, will benefit from Jaguar’s expertise with lightweight aluminum structures.
Jaguar made it’s first all-aluminum car about a decade ago. The current XJ sedan and new F Type sports car both have aluminum structures. The new model range will include a sedan, a station wagon and a crossover. That crossover is seen as a way of leveraging Land Rover’s own expertise with SUVs and current success with its smaller Evoque and Freelander models. While Jaguar Land Rover is doing well overall, with sales up 14% over last year, to 210,190 in the first half of 2013, only one in five JLR cars sold were from the Jaguar brand. JLR’s owner, Tata, wants to increase overall sales and for Jaguar to have a larger share those sales, and will apparently also leverage Land Rover production facilities as the new, smaller Jaguars will be assembled at Land Rover’s Solihull plant in central England. Reuters reports that the new range of small Jaguars will be introduced at the Frankfurt auto show in September.