If you want to sell cars, you need to market them. Except in Japan, say the Detroit 3. In Japan, it’s easier and cheaper to complain about closed markets and manipulated currencies than to waste money trying to sell cars. After the jump, you will find a list of automakers that will display their cars at this year’s Tokyo Motor Show. You probably can imagine who is not on this list.
|2013 Tokyo Motor Show|
|LAND ROVER (U.K.)|
|UD TRUCKS (Japan)|
|VOLVO TRUCK (Sweden)|
For the third time in a row, Detroit automakers are not participating in the Tokyo Motor Show, held at Tokyo Big Sight on Tokyo’s Odaiba Island between Nov. 22 and Dec. 1. Understandably, they did not come during the dark days of 2009. But even when things improved, they were not back at the biannual show. German companies, such as Volkswagen, BMW, and Mercedes on the other hand will again deliver full court appearances.
As you can see, Tokyo will be a cozy show again, and full attention would be guaranteed, unlike in China, where you are one of a few hundred participants, and the place is so mobbed that people won’t get to your cars. But God forbid, what would happen if Japanese showgoers suddenly detect their love for Detroit iron and buy it? Can’t have that.
The list of the participants reflects genuine interests in making sales in Japan. Detroit is not interested, while maintaining loudly that they would be, if only those nasty Japanese would let them.
The Los Angeles Auto Show is exactly on the same days of the Tokyo bash, from Nov. 22 to Dec. 1. It’s one of those coincidences.