The wraps are finally off the first Datsun in decades – dubbed the Go, this will be Nissan’s major push into low cost motoring, with a starting price under $6,700.
Power comes from a 1.2L 4-cylinder engine mated to a 5-speed gearbox. At 149 inches long, the Go isn’t much bigger than a Fiat 500, but will apparently have proper seating for 5 passengers. Agility in traffic and a small footprint for congested roads is the priority here, and with many customers expected to be moving up from motorcycles and scooters, the small size is still more comfortable than cramming multiple people onto the back of a two-wheeled vehicle.
India, Indonesia and Russia will be the initial launch markets, and production will be localized for all three. Nissan CEO Carlos Ghosn told Automotive News that low-cost cars account for 40 percent of the market in those three countries, but until now, Nissan lacked a proper entry (though Renault’s Dacia certainly would qualify). Nissan is also aiming for 10 percent market share in India by 2016.