Nissan/Renault Join The Kit Car Age

Bertel Schmitt
by Bertel Schmitt

The first CMF-based cars will be produced in a new section of Nissan’s plant in Chennai, India

As you know, TTAC has been following the modularization trend in the industry with great interest. At TTAC, you received an early heads-up on Volkswagen’s MQB kit architecture four years ago, and we followed it ever since. TTAC was one of the first to tell you that Toyota is working on its own kit architecture, called “Toyota New Global Architecture,” TNGA for short. More than a year ago, we told you about Nissan’s Common Module Family (CMF). Now, everybody is talking about kits and modules. Let’s talk a little more.

Yesterday, the Renault/Nissan Alliance formally announced what you had known for more than a year: That it will base future generations of their cars on “a Common Module Family (CMF,) an engineering architecture that covers Renault/Nissan Alliance vehicles, from one or more segments, based on the assembly of compatible Big Modules: engine bay, cockpit, front underbody, rear underbody and electrical/electronic architecture.”

Let’s cover a few things that may went overlooked.

Nissan/Renault is going to great pains to underline that “CMF is not a platform.” Technically less astute may not know the difference, and the kit-have-nots eagerly exploit this lack of know-how.

Again: A kit and its modules are not a platform by another name. You build on a platform, but you build with kits. Their modules plug together. Or as Nissan/Renault says: “A platform is a horizontal segmentation; a CMF is a cross-sector concept.”

A lot has been said about the phenomenal savings these kit architectures bring, and some said this is hype. It is important to understand where the savings are. Nissan/Renault expect a “20%-30% cost reduction in component purchasing.” And they hope for a “30-40% cost reduction in product + process engineering.” In other words: Some parts that go in a car should cost less, and the upfront development costs will be reduced. The car itself will not cost 30 percent less to produce.

A year ago, the people I talked to at Nissan already had said that government demands on safety and fuel efficiency raise the cost of a car, and that the savings from standardization pay for compliance with government rules.

New kit architectures also demand new factories – or completely rebuilt ones. Nissan/Renault stress that CMF is united with AIMS, a.k.a. the “Alliance Integrated Manufacturing System.” This process, says Nissan/Renault, “enables the same product to be manufactured at several different sites or many products to be manufactured at a single site. It simplifies planning, facilitates management, enables adjustments to global capacity and lowers entry costs.”

In other words: You no longer dedicate a plant to a car, you dedicate it to the kit architecture.

Interestingly, the first plant geared up for CMF will be Nissan’s new plant in Chennai, India, where, even more interestingly, the first new budget priced Datsuns will roll off the assembly line next month – and with it the beginnings of a new global small car.

Having covered the road to kits for the last four years, TTAC will hit the road and be in Chennai when the plant opens. TTAC will also be in Wolfsburg this coming week to hear more about Volkswagen’s MQB, MLB, MSB kit architectures (and maybe, report from the back seat of the Golf GTD, and the XL-1 – if it would have a back seat.)

Our jetlag, your gain.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Npaladin2000 Npaladin2000 on Jun 20, 2013

    You know, this whole kit/common-platform thing was really started by Subaru. How long did they have a single car platform, with slight modifications to create all their other models?

  • Type57SC Type57SC on Jun 26, 2013

    Is there a reason other than journalistic differentiation that you keep calling them kits instead of modules?

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
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