Nissan Terrano Is A Re-Badged Renault Duster

Faisal Ali Khan
by Faisal Ali Khan

Renault and Nissan have a global alliance and in India both companies keep re-badging each other’s vehicles. While Renault has re-badged the Micra as the Pulse and Sunny as the Scala, Nissan will do it’s first re-badge exercise on a Renault product with the Terrano. The Nissan Terrano, as you can see in the above sketch, is a re-badged Renault Duster.

So what is the advantage of re-badging a product while keeping everything else the same? Well for starters, Renault and Nissan don’t have to bring in new products and that saves them quite a bit of investment. Even though the Renault Duster and Nissan Terrano are the same under the skin, there will be at least Rs. 60,000/- price difference between both ($1100). For the extra price you get a vehicle that looks slightly better with more features (likely to be leather seats).

This strategy could lead to the dreaded cannibalization, but Renault-Nissan are happy as long as overall sales increase.

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the automobile industry of India.

Faisal Ali Khan
Faisal Ali Khan

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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