By on June 18, 2013

2013-Nissan-Terrano-India

Renault and Nissan have a global alliance and in India both companies keep re-badging each other’s vehicles. While Renault has re-badged the Micra as the Pulse and Sunny as the Scala, Nissan will do it’s first re-badge exercise on a Renault product with the Terrano. The Nissan Terrano, as you can see in the above sketch, is a re-badged Renault Duster.

So what is the advantage of re-badging a product while keeping everything else the same? Well for starters, Renault and Nissan don’t have to bring in new products and that saves them quite a bit of investment. Even though the Renault Duster and Nissan Terrano are the same under the skin, there will be at least Rs. 60,000/- price difference between both ($1100). For the extra price you get a vehicle that looks slightly better with more features (likely to be leather seats).

This strategy could lead to the dreaded cannibalization, but Renault-Nissan are happy as long as overall sales increase.

Renault Duster. Photo courtesy Renault.

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the automobile industry of India.

Get the latest TTAC e-Newsletter!

Recommended

13 Comments on “Nissan Terrano Is A Re-Badged Renault Duster...”



Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • FreedMike: Actually, I’d say the Compass and Patriot *were* unique (well, unique-looking, anyway) and that...
  • ahintofpepperjack: 2019 is supposed to just be a refresh of the current car. The only way I can realistically see...
  • S2k Chris: If you just need “a car” a Patriot or Compass is fine, but should you just be getting “a...
  • FreedMike: Step 1: Rebadge the 500X. Call it a Chrysler Cordoba. Step 2: Profit. (Seriously, if there’s some...
  • S2k Chris: Because BMW badge. People who buy Acuras are inherently more practical than BMW customers, otherwise they...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States