Nissan closed the year in America with U.S. sales up by 10 percent, but that wasn’t enough to please Ghosn. Said the CEO today in Yokohama:
“China was not our biggest disappointment last year. It was mainly the United States. We were expecting a strong year. It did not happen. We postponed it to 2013.”
Then, Ghosn calls up his EVP Colin Dodge to explain what happened last year in America. Dodge does not mince words either:
“We did not quite make it. We did not quite make the delivery targets, we did not quite make the cost targets, and we certainly destroyed our car flow, the reliability of our cars arriving at the dealers.”
“This year, our carflow is in an orderly way, we are now delivering the cars our dealers are expecting, with one exception, the Sentra. We have about 50,000 backorders of the Sentra, and that will come in in Q4.”
Ghosn and his Lieutenants all skipped the class where they teach the art of the spin. I like that.