By on May 10, 2013

Nissan closed  the year in America with U.S. sales up by 10 percent, but that wasn’t enough to please Ghosn.  Said the CEO today in Yokohama:

“China was not our biggest disappointment last year. It was mainly the United States. We were expecting a strong year. It did not happen. We postponed it to 2013.”


 Then, Ghosn calls up his EVP Colin Dodge to explain what happened last year in America. Dodge does not mince words either:

“We did not quite make it. We did not quite make the delivery targets, we did not quite make the cost targets, and we certainly destroyed our car flow, the reliability of our cars arriving at the dealers.”

IMG_3095Dodge booked it as a learning experience: “We learned what we were not very good at.” Now, he says, things are back under control. Mostly:

“This year, our carflow is in an orderly  way, we are now delivering the cars our dealers are expecting, with one exception, the Sentra. We have about 50,000 backorders of the Sentra, and that will come in in Q4.”

Ghosn and his Lieutenants all skipped the class where they teach the art of the spin. I like that.

Get the latest TTAC e-Newsletter!


7 Comments on “Nissan (Red, White, And Blue) Friday: America Disappoints More Than China...”

  • avatar

    I’m no fan of Nissan, but I’d be a happy investor listening to truthful quarterlies.

  • avatar

    I am a big fan of Nissan. Bought a cube in 2010 and again in 2013. Sorry Carlos, I’m tapped out and you will have to wait about two years for more of my money. Just trying to match your honesty there. Attaboy.

  • avatar

    Very average cars except for G37 and that’s a bit of a droner at highway speed. Not very good looks. That piece of reality seems to have not been obvious to Mr Dodge. In other words, cars to settle for rather than to aspire to. You could buy one and not even bother to getting around to telling your friends.

    Might affect sales just a bit.

  • avatar

    The straight talk is refreshing, but his Leaf projections were crazy.

  • avatar

    When shopping for a new car before Christmas, we test drove both the Altima and Rogue. They both defined “boring”. I do not pretend for a moment that my taste is thas market’s taste, but both of these cars seemed to me to be streets behind their competition.

  • avatar

    You would never see this kind of honesty from a CEO of GM. Probably because they have an Obammy-mandated line to toe if they wanted their bailout money.

  • avatar

    Wow, Ghosn looks like Mr. Bean in that pic!

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Oberkanone: Lower price Ecoboost, not really- Was $255 Now $405 Spare wheel and tire Was $1195 Now $1595 automatic...
  • ACCvsBig10: wow the inflation is really real
  • stuki: +1 And from stone chips.
  • Corey Lewis: Oh yes, we have that sort of analysis at the ready at all times.
  • Stanley Steamer: 1975 Bricklin SV-1, although I like it. I like these demographic research articles in disguise.

New Car Research

Get a Free Dealer Quote