- What segment sells in strong volumes in America?
- What segment is considered poison by American consumers?
- Why is Mitsubishi neglecting a popular segment while focusing on an unpopular one?
The answers are, in order: Compact cars, subcompact cars and “we have no idea whatsoever”. Despite letting their Lancer ripen so long its turned into vinegar, Mitsubishi is apparently intent on introducing a subcompact sedan to the American market.
While subcompact hatches have gotten some traction here, nobody likes subcompact sedans. Not only do they scream poverty, but they look like rubber erasers that have been melted in the microwave. And yet Mitsubishi looks set to bring over a product based on the G4 sedan, according to Automotive News.
Why not a replacement for the Lancer? Why not a decent mid-size sedan? If there’s one thing we don’t need, its a competitor for the Nissan Versa S “Credit Criminal special”.