Even Low Cost Cars Use First World Marketing Tricks

Derek Kreindler
by Derek Kreindler

The revived Datsun may be aimed strictly at developing world customers, but that hasn’t stopped them from releasing a very web-savvy teaser as part of some obnoxious slow reveal campaign.

The next Datsun is expected to be revealed on July 15th in India. The new Datsun will be about as far as one could get from the 240Z and the 510; a 1.2L four-cylinder powered compact car, built to a price of about $5,500. Some would say that such a car is “pure” or elemental. It will probably make a Nissan Versa S look like an Infiniti.

Derek Kreindler
Derek Kreindler

More by Derek Kreindler

Comments
Join the conversation
 4 comments
  • Lie2me Lie2me on May 03, 2013

    Now the whole world gets their chance at a "B210"

    • Wumpus Wumpus on May 03, 2013

      Bring back the honeybee! The real question is how quickly it will rust, and how indestructible it is in every other way.

  • Marcelo de Vasconcellos Marcelo de Vasconcellos on May 03, 2013

    Can't wat to se it. 11k reais for a brand new car? Cars have to get to 8 yrs of age or more to reach that level in Brazil.

  • Big Al from Oz Big Al from Oz on May 03, 2013

    I read that Renault/Nissan are going to build some of the new resurrected Datsuns in Northern Africa for Africa. Not much is ever stated about Africa, but it does have a vehicle market. The Chinese vehicle manufacturers are making inroads there. I think this is a smart move by the Renault/Nissan team. I hope it works out. The west has to devise methods to take on the Chinese manufacturers. The Chinese vehicle industry is going to be huge.

Next