Juan Barnett of DC Auto Geek tweeted some interesting information last weekend regarding the last generation of CTS-V; just 1,200 examples of the CTS-V wagon were sold during the car’s lifecycle; by comparison, Cadillac sold a total of 254,000 examples of the CTS.
Of those, 215,000 were sedans (with 8,000 being V-Series), 32,000 were coupes (6,000 were V-Series) and a mere 7,000 were wagons. Given Cadillac’s assertion that 5 V wagons needed to be sold to break even on the project, it seems that Cadillac managed to make their money back many times over on a variant that accounted for barely 0.5 percent of CTS sales. If nothing else, it was a profitable PR exercise for Cadillac. Even male fashion bloggers and the guy from American Pie ended up driving them.
(N.B: Many of you have expressed disbelief at the “5 wagons = profit” figure, so I’ll explain the rationale behind it. The tooling was already there, the drivetrain was certified, the car was crash tested and all the associated FMVSS regulatory crap was homologated. For Cadillac, it was simply a matter of bolting it all together. The above points are the exact reason why European manufacturers are reluctant to bring their high-power wagons over here. The costs of doing all of these seemingly minor things add up very quickly. We are talking low to mid 8-figures.)