April U.S. Car Sales

by Bertel Schmitt

Published: May 1st, 2013

April is Detroit month. Strong sales of pickups and crossovers bring double digit gains to Detroit while other brands lag. Final table, courtesy of Automotive New [sub].

April 2013 U.S. Auto Sales

AutomakerApril 2013April 2012Pct. chng.th>4 month

20134 month

2012Pct. chng.BMW Group29,09526,8728%108,304102,8385% BMW division23,22521,06210%88,12782,6117% Mini5,7865,7311%19,84119,9110% Rolls-Royce84796%3363166%BMW Group29,09526,8728%108,304102,8385%Chrysler Group156,698141,16511%585,050539,2169% Chrysler Division27,83631,879–13%107,520111,217–3% Dodge53,41345,24818%212,164171,47024% Dodge/Ram85,53766,75328%323,642262,47023% Fiat3,8993,8491%13,51112,6996% Jeep39,42638,6842%140,377152,830–8% Ram32,12421,50549%111,47891,00023%Chrysler Group156,698141,16511%585,050539,2169%Daimler AG26,15725,0724%101,37191,99610% Maybach–4–100%–16–100% Mercedes-Benz25,49024,3045%98,51188,95211% Smart USA667764–13%2,8603,028–6%Daimler AG26,15725,0724%101,37191,99610%Ford Motor Co.211,984179,65818%808,800717,48013% Ford division204,369173,35018%785,286690,33614% Lincoln7,6156,30821%23,51427,144–13%Ford211,984179,65818%808,800717,48013%General Motors237,646213,38711%902,609821,70710% Buick17,15715,44611%64,77752,78223% Cadillac13,2309,85134%55,94240,81737% Chevrolet172,460155,48711%642,164603,6216% GMC34,79932,6037%139,726124,48712%General Motors237,646213,38711%902,609821,70710%Honda (American)130,999122,0127%468,650442,1776% Acura13,89912,17514%48,85242,98014% Honda Division117,100109,8377%419,798399,1975%Honda (American)130,999122,0127%468,650442,1776%Hyundai Group110,871109,8141%402,133411,447–2% Hyundai division63,31562,2642%227,645225,8371% Kia47,55647,5500%174,488185,610–6%Hyundai Group110,871109,8141%402,133411,447–2%Jaguar Land Rover4,6844,3657%20,68818,35213% Jaguar1,1411,0736%4,7264,4017% Land Rover3,5433,2928%15,96213,95114%Jaguar Land Rover4,6844,3657%20,68818,35213%Maserati204232–12%753834–10%Maserati204232–12%753834–10%Mazda19,89421,506–8%98,177103,529–5%Mazda19,89421,506–8%98,177103,529–5%Mitsubishi4,4615,280–16%20,45721,887–7%Mitsubishi4,4615,280–16%20,45721,887–7%Nissan87,84771,32923%406,128393,6903% Infiniti7,8447,12910%35,22033,3496% Nissan Division80,00364,20025%370,908360,3413%Nissan87,84771,32923%406,128393,6903%Subaru32,94326,31025%125,470106,87817%Subaru32,94326,31025%125,470106,87817%Suzuki*–1,773–100%5,9468,335–29%Suzuki*–1,773–100%5,9468,335–29%Toyota176,160178,044–1%705,604665,3276% Lexus18,09117,5513%74,83166,64712% Scion5,6975,5034%22,07420,6747% Toyota division152,372154,990–2%608,699578,0065% Toyota/Scion158,069160,493–2%630,773598,6805%Toyota176,160178,044–1%705,604665,3276%Volkswagen51,08652,729–3%193,811184,3105% Audi13,15711,52114%47,34340,99116% Bentley2072032%78165320% Lamborghini*46437%1841727% Porsche4,0323,43717%13,68110,59629% VW division33,64437,525–10%131,822131,8980%Volkswagen51,08652,729–3%193,811184,3105%Volvo Cars NA4,4644,848–8%19,57121,265–8%Volvo Cars NA4,4644,848–8%19,57121,265–8%2532453%1,0129803%TOTAL1,285,4461,184,6419%4,974,5344,652,2487%

#AmericaInApril2013 #April2013 #BertelSchmitt #Sales

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 24 comments

Billfrombuckhead on May 02, 2013

The Detroit 3 all gained marketshare against the Japanese for the first time in 20 years.

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- Mike978 on May 02, 2013
  
  And yet no TTAC snark pointed in the direction of Toyota, umm.
  
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- SherbornSean on May 02, 2013
  
  The Big 3 gained marketshare, kind of. I don't have model breakouts, but from what I can see, the uptick for Ford, GM and Chrysler is in pickup trucks, driven by recoveries in energy and construction industries buying fleet vehicles. I would be surprised to see that those 3 were gaining share in retail sales, let alone retail autos.
  
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BrianL on May 02, 2013

How did Toyota shrink in a market that grew 9%?

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Recent Comments

Redapple2 I think I ve been in 100 plants. ~ 20 in Mexico. ~10 Europe. Balance usa. About 1/2 nonunion. I supervised UAW skilled trades guys at GM Powertrain for 6 years. I know the answer.PS- you do know GM products - sales weighted - average about 40% USA-Canada Content.
Jrhurren Unions and ownership need to work towards the common good together. Shawn Fain is a clown who would love to drive the companies out of business (or offshored) just to claim victory.
Redapple2 Tadge will be replaced with a girl. Even thought -today- only 13% of engineer -newly granted BS are female. So, a Tadge level job takes ~~ 25 yrs of experience, I d look at % in 2000. I d bet it was lower. Not higher. 10%. (You cannot believe what % of top jobs at gm are women. @ 10%. Jeez.)
Redapple2 .....styling has moved into [s]exotic car territory[/s] tortured over done origami land.  There; I fixed it. C 7 is best looking.
TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!