April U.S. Car Sales

by Bertel Schmitt

Published: May 1st, 2013

April is Detroit month. Strong sales of pickups and crossovers bring double digit gains to Detroit while other brands lag. Final table, courtesy of Automotive New [sub].

April 2013 U.S. Auto Sales

AutomakerApril 2013April 2012Pct. chng.th>4 month

20134 month

2012Pct. chng.BMW Group29,09526,8728%108,304102,8385% BMW division23,22521,06210%88,12782,6117% Mini5,7865,7311%19,84119,9110% Rolls-Royce84796%3363166%BMW Group29,09526,8728%108,304102,8385%Chrysler Group156,698141,16511%585,050539,2169% Chrysler Division27,83631,879–13%107,520111,217–3% Dodge53,41345,24818%212,164171,47024% Dodge/Ram85,53766,75328%323,642262,47023% Fiat3,8993,8491%13,51112,6996% Jeep39,42638,6842%140,377152,830–8% Ram32,12421,50549%111,47891,00023%Chrysler Group156,698141,16511%585,050539,2169%Daimler AG26,15725,0724%101,37191,99610% Maybach–4–100%–16–100% Mercedes-Benz25,49024,3045%98,51188,95211% Smart USA667764–13%2,8603,028–6%Daimler AG26,15725,0724%101,37191,99610%Ford Motor Co.211,984179,65818%808,800717,48013% Ford division204,369173,35018%785,286690,33614% Lincoln7,6156,30821%23,51427,144–13%Ford211,984179,65818%808,800717,48013%General Motors237,646213,38711%902,609821,70710% Buick17,15715,44611%64,77752,78223% Cadillac13,2309,85134%55,94240,81737% Chevrolet172,460155,48711%642,164603,6216% GMC34,79932,6037%139,726124,48712%General Motors237,646213,38711%902,609821,70710%Honda (American)130,999122,0127%468,650442,1776% Acura13,89912,17514%48,85242,98014% Honda Division117,100109,8377%419,798399,1975%Honda (American)130,999122,0127%468,650442,1776%Hyundai Group110,871109,8141%402,133411,447–2% Hyundai division63,31562,2642%227,645225,8371% Kia47,55647,5500%174,488185,610–6%Hyundai Group110,871109,8141%402,133411,447–2%Jaguar Land Rover4,6844,3657%20,68818,35213% Jaguar1,1411,0736%4,7264,4017% Land Rover3,5433,2928%15,96213,95114%Jaguar Land Rover4,6844,3657%20,68818,35213%Maserati204232–12%753834–10%Maserati204232–12%753834–10%Mazda19,89421,506–8%98,177103,529–5%Mazda19,89421,506–8%98,177103,529–5%Mitsubishi4,4615,280–16%20,45721,887–7%Mitsubishi4,4615,280–16%20,45721,887–7%Nissan87,84771,32923%406,128393,6903% Infiniti7,8447,12910%35,22033,3496% Nissan Division80,00364,20025%370,908360,3413%Nissan87,84771,32923%406,128393,6903%Subaru32,94326,31025%125,470106,87817%Subaru32,94326,31025%125,470106,87817%Suzuki*–1,773–100%5,9468,335–29%Suzuki*–1,773–100%5,9468,335–29%Toyota176,160178,044–1%705,604665,3276% Lexus18,09117,5513%74,83166,64712% Scion5,6975,5034%22,07420,6747% Toyota division152,372154,990–2%608,699578,0065% Toyota/Scion158,069160,493–2%630,773598,6805%Toyota176,160178,044–1%705,604665,3276%Volkswagen51,08652,729–3%193,811184,3105% Audi13,15711,52114%47,34340,99116% Bentley2072032%78165320% Lamborghini*46437%1841727% Porsche4,0323,43717%13,68110,59629% VW division33,64437,525–10%131,822131,8980%Volkswagen51,08652,729–3%193,811184,3105%Volvo Cars NA4,4644,848–8%19,57121,265–8%Volvo Cars NA4,4644,848–8%19,57121,265–8%2532453%1,0129803%TOTAL1,285,4461,184,6419%4,974,5344,652,2487%

#AmericaInApril2013 #April2013 #BertelSchmitt #Sales

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 24 comments

Billfrombuckhead on May 02, 2013

The Detroit 3 all gained marketshare against the Japanese for the first time in 20 years.

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- Mike978 on May 02, 2013
  
  And yet no TTAC snark pointed in the direction of Toyota, umm.
  
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- SherbornSean on May 02, 2013
  
  The Big 3 gained marketshare, kind of. I don't have model breakouts, but from what I can see, the uptick for Ford, GM and Chrysler is in pickup trucks, driven by recoveries in energy and construction industries buying fleet vehicles. I would be surprised to see that those 3 were gaining share in retail sales, let alone retail autos.
  
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BrianL on May 02, 2013

How did Toyota shrink in a market that grew 9%?

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Recent Comments

RHD The analyses above are on the nose.It's a hell of a good car, but the mileage is reaching the point where things that should have worn out a long time ago, and didn't, will, such as the alternator, starter, exhaust system, PS pump, and so on. The interiors tend to be the first thing to show wear, other than the tires, of course. The price is too high for a car that probably has less than a hundred thousand miles left in it without major repairs. A complete inspection is warranted, of course, and then a lower offer based on what it needs. Ten grand for any 18-year-old car is a pretty good chunk of change. It would be a very enjoyable, ride, though.
Fred I would get the Acura RDX, to replace my Honda HR-V. Both it and the CRV seats are uncomfortable on longer trips.
RHD Now that the negative Nellies have chimed in...A reasonably priced electric car would be a huge hit. There has to be an easy way to plug it in at home, in addition to the obvious relatively trickle charge via an extension cord. Price it under 30K, preferably under 25K, with a 200 mile range and you have a hit on your hands. This would be perfect for a teenager going to high school or a medium-range commuter. Imagine something like a Kia Soul, Ford Ranger, Honda CR-V, Chevy Malibu or even a Civic that costs a small fraction to fuel up compared to gasoline. Imagine not having to pay your wife's Chevron card bill every month (then try to get her off of Starbuck's and mani-pedi habits). One car is not the solution to every case imaginable. But would it be a market success? Abso-friggin-lutely. And TTAC missed today's announcement of the new Mini Aceman, which, unfortunately, will be sold only in China. It's an EV, so it's relevant to this particular article/question.
Ajla It would. Although if future EVs prove relatively indifferent to prior owner habits that makes me more likely to go used.
28-Cars-Later One of the biggest reasons not to purchase an EV that I hear is...that they just all around suck for almost every use case imaginable.