By on May 1, 2013

Detroit delivers on the double digit growth rates predicted by auto analysts for April.

Nissan received a much needed boost and is up 23 percent.

Volkswagen, in need of new product, lost 10  percent (for Volkswagen alone, sans Audi.);

Check in with TTAC as we update April sales results throughout the day,

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15 Comments on “April Sales: Detroit Up By Double Digits...”

  • avatar

    Ya, well how many of those GM cars came with a side order of pork fried rice and General Tso’s chickens!

  • avatar

    You say VW needs new product, and I certainly agree that they need a new Tiguan but the Passat must be a disappointment for them with 9000 sales, down from 10K last year and the car is only 1.5 years old. Newer than Sonata and Optima, the same age as Camry and only a little older than Altima and Fusion. All of which are doing well. The Passat has not gone much above 10000 units month which must be below expectations since the Jetta managed 15K. They have sufficient product to have grown at least in line with the market instead of being down 0.5% YTD in a market growing about 10% so far. As BS has said before, not keeping up with the market means you are losing share.
    From anecdotal evidence I know one colleague who was set on getting a Passat TDi, then saw how expensive that was (with auto) at $28K. So looked at the gasoline model, but was disappointed by the 32mpg highway rating. So instead she got an Altima, this was in March this year.

    One other interesting fact for VW – they sold 3 Routans in the US (but 32 in Canada!) and they have at least 180 in stock ( so they have plenty of supply!

    • 0 avatar

      the new Passat lost its USP (“premiumishness”). hence, no sale!

    • 0 avatar

      The problem with the Passat is that while it isn’t a bad car, there is absolutely nothing about it that makes customers say: I gotta have that.

      I’m an unabashed VW fan, but I wouldn’t be caught dead in the new Jetta or Passat. The only two VW products that are mildly interesting right now are the GTI and the CC, one of which is being replaced in 12 months’ time with the substantially improved MK 7, and the other which is overpriced.

      The Passat has some SERIOUS competition, and were I in the midsize sedan market and didn’t care about diesel, I would probably take the new Mazda 6, Accord, Fusion or Sonata over the new Passat. Volkswagen has the right idea with the Passat, but it has aged very quickly when put up next to the competition.

      • 0 avatar

        I agree, they never really cracked the 10K monthly mark and the market has flown by them. Even with winning some awards and getting a good press when it first came out. Maybe the proposed turbo engine and improved fuel economy will be able to help them relaunch it.
        VW certainly needs a CRV/CX5 sized (and priced) competitor.

  • avatar

    Fusion seems to be doing very well. To me it seems to be easily the most conspicuous of the remodels, which probably magnifies its presence.

    • 0 avatar

      Ford has the most conspicuous remodels because it has no design language – aside the Mustang – w/ any cache.

      The Fusion looks nothing like the old one because the old one was disposable. Ford is plastering that Aston face on anything it can – sorta like the Rolls Royce grill it put on its Lincolns and the Mercedes Granada of yore.

      And now, even with the Aston Fusion it’s behind the curve with the bathtub look from the side. If you place style ahead of everything else in the midsize market the Mazda 6 owns it. Besides looks, CR found the Mazda’s fuel economy performance was outstanding, way way ahead the Fusion’s, which is just about worst in class performance.

      • 0 avatar

        The previous Fusion did look disposable, hence the handsome new looks. The dynamics of the Fusion were rated very well, but the modest mileage is going to hurt it. But there is always the hybrid version which returns good mileage, even if it is barely 40, not 47 MPG. Assuming the early assembly issues get addressed, Ford owes no one an apology for the car. I sat in them during the car show and was quite impressed.

  • avatar

    The Lincoln Cimarron was up by 115% and set an all time monthly sales record (pretty pathetic when 4k sales is a all time record).

    Time will tell, but this is most likely a flash in the pan. All the backed up deliveries from the severely botched launch and quality issues.

    Other than that, another fleet heavy month for Ford. Chrysler though, did fantastic. Nice to see their quality products doing well.

    • 0 avatar

      In fairness, Acura is currently the Cimmaron king IMO, the MKFusion is closer to what Ford did with the Lincoln Versailles/Ford Granada (still badge engineering, but not literally a carbon copy).

  • avatar

    GM has steadily gone downhill since the duPont divestiture and the reason is lousy management, particularly since the old man died.

    the problem is not the product, we make great cars. it’s the marketing, the way we treat customers before and after the purchase.

    bottom line, GM just doesn’t get it.

    • 0 avatar

      Well said. I’ve heard so many negatives about GM dealer experiences that I’d likely avoid them if in the market for a car. A shame considering how much the product has improved.

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