Shanghai Auto Show: Waving The Red Flag

Bertel Schmitt
by Bertel Schmitt

FAW evokes the bad old times when China’s leaders, tired of the Long March, ordered hand-made parade limousines. The originals had been chronicled by Tycho de Feyter. Now they are re-lived as the Red Flag L5, L7, and L9.

This is the Red Flag L7, an especially baroque version. The cars have been crowd magnets at Chinese auto shows for years, but remain a rarity on the street. The modern Chinese leader prefers an Audi.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sector 5 Sector 5 on Apr 21, 2013

    There's a kind of Farina styling influence which may have arrived subconsciously from the time of Chinese exchange students 'Versailled,' into working free in French auto plants. I believe young Chou En-lai (and others) engaged in compulsory non-paying labor in French plants between the two wars. This was binding with the foreign student program of the era.

  • Sector 5 Sector 5 on Apr 21, 2013

    Yes I see bloated Peugeot 404. One was given as a gift to premier Chou.

  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
  • Fahrvergnugen cannot remember the last time i cared about a new bmw.
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