Shanghai Auto Show: Waving The Red Flag

Bertel Schmitt
by Bertel Schmitt

FAW evokes the bad old times when China’s leaders, tired of the Long March, ordered hand-made parade limousines. The originals had been chronicled by Tycho de Feyter. Now they are re-lived as the Red Flag L5, L7, and L9.

This is the Red Flag L7, an especially baroque version. The cars have been crowd magnets at Chinese auto shows for years, but remain a rarity on the street. The modern Chinese leader prefers an Audi.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sector 5 Sector 5 on Apr 21, 2013

    There's a kind of Farina styling influence which may have arrived subconsciously from the time of Chinese exchange students 'Versailled,' into working free in French auto plants. I believe young Chou En-lai (and others) engaged in compulsory non-paying labor in French plants between the two wars. This was binding with the foreign student program of the era.

  • Sector 5 Sector 5 on Apr 21, 2013

    Yes I see bloated Peugeot 404. One was given as a gift to premier Chou.

  • Redapple2 I think I ve been in 100 plants. ~ 20 in Mexico. ~10 Europe. Balance usa. About 1/2 nonunion. I supervised UAW skilled trades guys at GM Powertrain for 6 years. I know the answer.PS- you do know GM products - sales weighted - average about 40% USA-Canada Content.
  • Jrhurren Unions and ownership need to work towards the common good together. Shawn Fain is a clown who would love to drive the companies out of business (or offshored) just to claim victory.
  • Redapple2 Tadge will be replaced with a girl. Even thought -today- only 13% of engineer -newly granted BS are female. So, a Tadge level job takes ~~ 25 yrs of experience, I d look at % in 2000. I d bet it was lower. Not higher. 10%. (You cannot believe what % of top jobs at gm are women. @ 10%. Jeez.)
  • Redapple2 .....styling has moved into [s]exotic car territory[/s] tortured over done origami land.&nbsp;&nbsp;There; I fixed it. C 7 is best looking.
  • TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
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