The mid-size sedan sales race has become a close one over the first quarter of this year – while the Toyota Camry has established a healthy lead, the race for second through fourth place comes down to an 8,000 unit spread between the Honda Accord, Nissan Altima and the (game-changing) Ford Fusion.
Despite leading the segment with 100,830 units sold in 2013, sales of the Camry were down 4 percent compared to 2012. Automotive News quotes Toyota’s Jim Lentz as saying that “not sure we can do much more than 400 [thousand] Camrys”, suggesting that the car may lose some market share – and possibly the title of America’s best-selling car.
While Toyota has been willing to put cash on the hood of the Camry to move units, it is facing some stiff competition. The Camry was outsold slightly by the Nissan Altima in March, while the second place Accord, with 88,427 units sold, is apparently the best selling mid-size sedan on a retail basis – if you believe Honda’s claims.
The third place Altima is down by about 10 percent versus Q1 2012 sales, with 86,952 units. Last year saw Nissan dealers aggressively pushing stock of the soon-to-be-replaced 2012 model out the door to make way for the new car. Meanwhile, the Ford Fusion has cracked the 80,000 unit mark itself, reporting a 26 percent gain over the same period.
To illustrate the gulf in sales between those four and the rest of the segment, one need only look at the numbers; the Chevrolet Malibu, with 49,179 units sold so far, is outsold by the Camry on a 2:1 basis, despite the Camry being one of the oldest cars in the segment and the Malibu being all-new. Ditto the Sonata, which is also one of the segment’s older vehicles and, according to Hyundai, limited by capacity constraints.