It’s a headline you might have seen in the past couple days: “Tesla Model S outsells Nissan Leaf (or Chevrolet Volt, you pick)”. To the layman, the story is that this amazing car from an amazing American upstart company is outselling lowly Chevys and Nissans to become America’s favorite EV. The angrier among us may wonder how a car that costs twice that of a Leaf or a Volt can outsell them both. TTAC just wants to know how any media outlet can make this comparison in the first place.
Like every other auto maker, Nissan and GM reports sales on a monthly basis, broken down by nameplate. Tesla, on the other hand, only reports on Model S “deliveries” each quarter (when they report their quarterly earnings). Nobody is really sure what that means, and everybody wants to know why Tesla doesn’t just report sales like everybody else. They haven’t given a good answer either.
Of course that hasn’t stopped outlets from the New York Post prematurely crowning the Model S as the winner of 2013’s Q1 plug-in car sales race. The Post says that
Tesla, worth less than $6 billion, is expected to deliver at least 4,750 of its Model S vehicles in the quarter, a spokeswoman told Bloomberg.
While we’ll know whether the Volt outsold the Leaf (and vice versa) on April 1, we won’t know until May 8th to find out how the Model S did. And even then, Tesla will only announce how many “deliveries” it made, and may not even say whether those are in the United States or globally. Either way, none of the big three EVs look to be coming close to the overly rosy predictions that were once imagined.