Ford has big plans for the Chinese market. It wants to double its share to 6 percent of the Chinese passenger vehicle market over the next three years, Asia chief Dave Schoch told Reuters reporter Bernie Woodall in Shanghai.
If the goals are reached, Ford would sell around a million units in the world’s largest auto market. Ford is a latecomer to China, but racked up an impressive 3 percent share last year, mostly driven by the best-selling Ford Focus.
Schoch promised a “turbocharged” 2013 for China, which will see launches of the Kuga SUV, the EcoSport compact SUV, the Explorer large SUV, and the Mondeo mid-size sedan.
The Reuters story gives Volkswagen a 19.5 percent share of the Chinese market, followed by GM at 10 percent. This is something GM doesn’t want to hear. Counting more than a million Wuling delivery vans as theirs, GM claims to be the top dog in China – in total auto sales, commercial included.
By the end of the decade, Ford wants to generate 40 percent of its annual sales in China, which is likely pass the United States as Ford’s largest market by 2020, CNBC says. China already is the largest market both of Gm and Volkswagen.