By on April 29, 2013

With 70 percent of its buyers new to to the brand, the Cadillac ATS is an important way for the brand to bring new buyers into the fold. But the ATS is still missing an important product that its main competitors currently have; a coupe.

While the coupe market is small overall, two-door variants still count towards the overall volume of vehicles like the BMW 3-Series and Mercedes-Benz C-Class. And with the demise of the current CTS Coupe, a two-door ATS will fill a hole in Cadillac’s lineup by replacing a vehicle that attracted a bit of a following.

Also on deck for Caddy is the new Escalade, reportedly an evolutionary update of the current design. Reports state that a great deal of work has gone into upgrading the interior, which looks fairly dated at this point in time. While most enthusiasts will be excited by the prospect of an ATS coupe, a case can be made that the new Escalade is the more compelling product.

The Escalade is arguably Cadillac’s flagship, but the brand has apparently changed course late in its development cycle, moving away from the obnoxious (but awesome) bling-bling aesthetic to a look that Mark Reuss has called “understated yet elegant”. Personally, I think this is the wrong move; nobody buys an Escalade to fly under the radar (that’s what the Yukon Denali is for – check your local country club if you don’t believe me), but they do buy it to make a certain kind of statement. Beyond that, the public has embraced the Escalade in its role as the ride of choice for athletes, rappers and wealthy proles. In that niche, it truly is the standard of the world, more recognizable by name than even the Range Rover and the G-Wagen, the current ride of choice for America’s favorite nouveau riche Armenian clan. If only Cadillac would embrace it. If you want to make a statement about sustainability and your social conscience, go buy an ELR.

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64 Comments on “ATS Coupe, New Escalade On The Way...”


  • avatar
    redav

    Considering that the coupe market is small, I’m not convinced that it’s an important product. This has some of the same flavor as the ‘filling every niche’ criticism levied against BMW et al.

    • 0 avatar
      Dubbed

      It is small but they get to charge 2 to 3 grand more for the coupe. So it isn’t as if they lose money in them. That and coupes add brand cache. Look at what the G35 coupe did for Infiniti and what the CTS coupe did for Cadillac

      And we can’t forget that the folks at Cadillac stated the CTS coupe was the best selling luxury coupe on the market.

      • 0 avatar
        CJinSD

        Where are these CTS coupes? I’ve seen two, and they were both CTS-V coupes. I probably just saw the same car twice.

        • 0 avatar
          Dubbed

          Aww really. You know how useless anecdotal evidence is on the web. Especially on this site.

        • 0 avatar
          krhodes1

          But CJ, how many American cars do you see period in SD? It’s the same here in the opposite corner of the US – almost none that are not fleet vehicles. But I see CTS coupes all the time when I am in fly-over country. And at least in the BMW world, it’s more like +$5K++ for the coupe version, once all the stuff you don’t get for free is added back in. Nice coin considering the minimal difference in development cost. And then another bunch of cash for the convertible…

          • 0 avatar
            CJinSD

            I’m out of the loop. Last time I picked up a BMW coupe was 2001. It had more standard equipment than the sedan, offsetting the price difference over the sedan. The same was true in 1994, when the 325is had a standard folding back seat and maybe even standard leather that was optional in the 325i. There was something in addition to the standard split folding seat anyway.

            The first 3-series cars were all 2 door sedans rather than coupes. They replaced the 1600-2/2002, which was merely the cheapest BMW. It was spun off a larger 4 door to give the market an affordable BMW. The 4 doors eventually evolved into the 5-series and the little 2 door was replaced with the 3 series. In the second year of E30 production, a 4-door BMW was added to the 3 series line. It had the same roof and wheelbase as the 2 door sedan, but had two additional doors and cutouts in the backs of the front seat to create knee room for rear seat passengers. Eventually the 2 door received the same seat. The E36 was the first 3 series designed to be a four door, and it was also the first time that the Mercedes-clone contingent within BMW wanted to call the 2 door the 4-series instead of a 3-series. They succeeded in getting it priced higher. The same debate came up when the E46 was introduced. Then when the E90 was introduced. I’m not sure there is anyone left to fight for BMW’s unique identity, so I imagine they’ll get their 4-series coupe soon.

            So they really sell CTS coupes? I actually see plenty of American cars here. There are acres and acres of rental car lots surrounding the airport.

          • 0 avatar
            krhodes1

            @CJ

            Yup, you are out of the loop. For the past few years, the wagon and sedan had leather standard, on the 328i, for example. Not so on the coupe. Actually, the wagon was the real bargain, same base price as the coupe, but you got leather, sunroof, and a number of other things standard that you paid extra for on the coupe. IIRC, a 2011 328i Coupe equipped the same as my wagon would have been >$5000 more. I’m a little afraid of what the 4-series is going to cost, a ’13 wagon equipped as close as possible to mine (not very) is pretty much $10K more… Admittedly that is with the now mandatory AWD and auto-tragic transmission, which would have added $4K to the price of my car. I ordered my car literally days before they made the automatic an “no cost option” and raised MSRP $900.

            Fine with me, removes all temptation to buy a new one, though I would LOVE to do Euro Delivery again.

            As for American cars, until the last couple years same here – an acre of them at the airport, and cop cars. And old hoopties of course. Very little new and civilian. Starting to see a lot more though – Cruze, Regal, CTS are certainly getting traction along with the new Fusion, Focus, and Fiesta. A few of the big Chryslers. Only Taurus I see are cop cars. Mean looking ones at that – they do make a good cop car, at least attitude-wise. I don’t even see the small Chryslers as rentals, and I have yet to see a Dart on the road. Local dealer has had the same green and orange pair parked by the roadside forever. But the coasts are a VERY different market to flyover country. You see as many Saabs and Volvos here as you do in Sweden!

          • 0 avatar
            CJinSD

            The BMW website says leather is a stand-alone $1,450 option on the 328i sedan, also included with a couple of the trim packages for $2,100. The coupe is more expensive, but it gets you a naturally aspirated in-line 6 and steering feel.

            I stopped being tempted by new BMWs when the 2001 325Ci went pear-shaped just as the warranty ended. The dealer had pretty obviously been deferring some needed repairs to escape coverage.

          • 0 avatar
            krhodes1

            Different platforms now though, and they have really mucked around with the options on the F30. You get into the whole “lines” BS.

            I am actually OK with the steering on the F3X. It’s just lighter, more like the old cars, and not as light on the sport package cars, which I do agree you need more now than previously. I have always felt the e9X steering is artificially heavy for no particularly good reason. Perfection is probably somewhere in-between. Let’s face it, as cool as the 2002 and e30 were, if that was what BMW made today there would BE no BMW, as they would have gone under years ago.

          • 0 avatar
            corntrollio

            I saw a bright orange Dodge Dart driving on I-5 between SF and LA this weekend. The guy looked damn proud of it. Not sure if he custom ordered and not sure which transmission.

            Also saw a CTS coupe and a CTS-V coupe. Re: the comment after this one, I saw a few last time I was in Manhattan.

          • 0 avatar
            CJinSD

            In terms of weight, I thought the E36 was the best BMW ever achieved. The E46 was too light, at least in 2001. I’m under the impression that they actually increased the power assist that year and may have reverted to the earlier settings later. Weight isn’t the same as feel though, and the electric power steering of the F30 has practically none of that. The heavy steering of the E90 was probably an attempt at simulating feel in spite of all the rubber in the works to shield passengers from the sidewall harshness of the run-flats.

            There probably isn’t a market for cars with the E30s small and spartan interior at prices that were basically the same as those of the German versions of 1958 American luxury cars they sell today when adjusted for inflation. The market probably only existed then because we were so prosperous and American cars were so awful. For every enthusiast that bought one in the ’80s, there were probably four people buying a rolling price tag. I suppose it makes far more sense for them to build cars for the majority of their buyers. I just don’t have to like it.

        • 0 avatar
          bunkie

          Where I live (NewYork City), they are quite common. I’d say that they represent about 15-20% of all CTS variants. If you want rare, try finding a CTS wagon. I get compliments on mine that all start with “I didn’t know they made a wagon”.

          • 0 avatar
            Lie2me

            I was curious so I did 100 mile radius search for used CTS and CTS-V Coupes I found 30 standard coups and 8 “V” coupes. That search covers the entire metro-Chicago area That’s a miniscule amount of cars considering my search covers area that includes about 10 million people

          • 0 avatar
            corntrollio

            The CTS coupe was first available as a 2011 model, right? That means you wouldn’t necessarily even have CPO cars off a 3-year lease available. How does this compare to other relatively rare cars?

            For comparison, Cadillac sold almost 16K in the first three quarters of 2011, and as a percentage of CTS sales, this was better than other competitors according to this article:

            www dot carscoops dot com/2011/10/new-cadillac-cts-coupe-becomes-best dot html

          • 0 avatar
            CJinSD

            The article says midsized luxury coupes of other makes only account for 9% of sales. Is the 3 series a midsized car? It might be a compact. Otherwise, this doesn’t ring true. I searched ebay for 2008-2012 3 series BMWs and found 298 sedans, 140 coupes, 95 convertible hardtops and 12 wagons. That ratio seems about right considering what I see on the street.

    • 0 avatar
      Kyree S. Williams

      It isn’t even just the sales of the coupe, but the fact that it would be available in the first place. Automakers like BMW and Mercedes-Benz have become lifestyles as much as car companies, and a lot of it has to do with the sheer number of models that they have. It’s kind of satisfying to know that when you own a 3-Series, or C-Class, it’s just that…a series or class of cars that share a platform and have multiple body styles. It gives you further room to distinguish yourself within the brand (“Oh, you bought the sedan? Well check out my new coupe, with the performance package…”). Now I’m not saying that Cadillac needs to build a four-door-coupe-SAV between every model line like BMW is doing, but having more models isn’t a bad thing, and it’ll give them something else to pit against the German heavyweights.

  • avatar

    Cadillacs in their heyday were always about Making a Statement. I think the Cadillac that GM’s execs have in mind for the near future will also be about making a statement, but I think that statement will be more of a brash American-accented version of the statement that a loaded black S-Class makes, not so much the over-the-top blingtasticness of the Escalade, which is So Very 2007 at this point.

    I expect the next Escalade to be a) much improved and b) toned down considerably. I wouldn’t be surprised if it’s the kind of vehicle that the rich horse crowd loves and the hip-hop crowd doesn’t, sort of a Yukon XL taken one more big step upscale.

    The design statement made by the CTS Coupe did some good things for the brand, even if it didn’t rack up huge sales. If the ATS Coupe carries that forward, it’ll be a good thing.

    • 0 avatar
      Dan

      The Escalade isn’t 2007 because blingtasticness is no longer in vogue among rich douchebags. X6, Range Rover, QX56 sales never collapsed.

      It’s 2007 because GM, as usual, failed to notice when one of their products was successful and has sold the exact same truck for more than 6 years.

      • 0 avatar
        Kyree S. Williams

        I personally don’t blame GM for not updating the trucks, because they already sell well as they are. The technology is subpar at this point compared to everything else, but a company has finite resources, and they wisely spent them making cars like the Cruze, the new Malibu, the Verano, the Sonic, the Equinox/Terrarin, the LaCrosse, the new Impala, and a host of other cars that were sorely needed. To update the trucks while letting the smaller cars languish would be exactly like the old GM…and it probably wouldn’t have helped their bottom line at all.

  • avatar
    mike978

    I agree, the Escalade will be the more important vehicle from a profit and revenue perspective. The ATS coupe though will provide some positive publicity effect and since the engineering is already done it probably doesn`t need large sales to at least break even.

    I also agree with Derek that those wanting to fly under the radar do have a Yukon Denali, in my rural area those who own horses and run equestrian facilities all have Yukons. And who said GMC has no purpose!

  • avatar
    Spartan

    The Escalade needs to move upmarket to separate it from the Yukon Denali. We know just as well as Cadillac knows that the Escalade is their flagship vehicle, so they need to market it that way.

    The next Escalade should look like a flagship across all trims. Currently, the base model that doesn’t come with the 22″ wheels looks awful (Yes I know bigger tires, smaller wheels, better ride, got it), but it shouldn’t be that way, especially at that price point. For $70k, you shouldn’t mistake it for anything other than an Escalade and it should look better than anything it’s related to. The Suburban LTZ looks better than a base Escalade and so does the Yukon Denali.

  • avatar
    Idemmu

    While it is true that the hip hop crowd saved Cadillac arse back in the day, that fad has been over in that community for years now. BMW seems to be the new hip hop favorite, and now only white suburbanites buy the Escalade. I have not seen one in a music video or heard a rapper reference said vehicle in at least 7 years.

    • 0 avatar
      Compaq Deskpro

      “Yo, I used to have bad luck. Now you might see me in a Jag truck.” – Jadakiss

      “The Ferrari truck parked in the back is all black.” – Jadakiss

      “Sick with the bread, Lamborghini trucks topless” – Nas

      “Count new money, peeling out a venue, new Maybach after it was discontinued” – Rick Ross

      “If they ask you where I’m at I’m in the Melph pickin up Chuck, in the chromed out bubblegum pickup truck” – Juvenile

      “Ford Taurus pulls up everybody run
      White boys jump out running wit they guns
      Ford Taurus leave everybody came back
      Hope them boys didn’t find my sack” – Young Jeezy

      “I put Lamborghini doors on that Escalade
      Low pro’s so low look like I’m ridin’ on blades” – 50 Cent

      Rappers frequently drop real gems when talking about cars.

  • avatar
    PrincipalDan

    “I wouldn’t trade my Chevrolet for your Escalade or your freak parade…”

    (Sorry can’t help it.) ATS Coupe? Depends on what your sales targets are and what the purpose of the car is. My instinct is to NOT offer the coupe with the 4cyl, start with the V6 and see what the demand is. I’m guessing coupe buyers aren’t looking for the “stripped, no options” model. But that’s just a hunch, I’m not a marketing guy.

    • 0 avatar
      akitadog

      In a world of decreasing displacement, I’m fine with a 4-cyl. Though I’d suggest that they start with the 2.0T and leave off the rental-spec 2.5 altogether.

      If BMW can have both the 328i and 335i coupes, ATS needs to meet/beat them in both trims.

  • avatar
    sportyaccordy

    The next Escalade should be something like an American X6 or some kind of quasi coupe SUV hatchback. It’s gotta ooze American style and kind of reject the “old” Escalade which is representative of a bygone era. It should be roomy and feel American, but be up to date technologically and be fuel efficient. I don’t see a problem with a 4 banger turbo diesel Escalade depending on how they do it. I think that’s what would work best for Caddy in the context of sales and its image.

    If the ATS coupe has a shape more conventional than the “shooting brake without a tailgate wind”/”got rear ended w/only liability insurance and cant be bothered to fix it” styling of the CTS coupe it should do well.

    GM’s big problems with the ATS though are still the 4 bangers (neither of which hold up to Bimmer’s equivalents) and the mandatory HVAC/radio/nav interface I can’t recall the name of at the moment. They need to figure that out.

    • 0 avatar
      Kyree S. Williams

      Um…no. While Cadillac can compete with BMW on certain things, there are others that it should just leave alone. There is nothing roomy about the X6 and it is definitely a niche vehicle. I do, however, think that Cadillac could use a RWD-biased, truck-like competitor to the X5. That particular niche of cars (which also includes the Porsche Cayenne, Audi Q7, Volkswagen Touareg, Mercedes-Benz M and GL, and Range Rover/Sport) is highly-valued.

    • 0 avatar
      Hummer

      “The next Escalade should be something like an American X6 or some kind of quasi coupe SUV hatchback. It’s gotta ooze American style and kind of reject the “old” Escalade which is representative of a bygone era. It should be roomy and feel American, but be up to date technologically and be fuel efficient. I don’t see a problem with a 4 banger turbo diesel Escalade depending on how they do it. I think that’s what would work best for Caddy in the context of sales and its image.”

      This post makes no sense, whatsoever, It has to ooze American style? Yet needs a fuel efficient 4 cylc TD? What are you smoking? It has a 6.2, the only way to make it more American is to put a big block in it and give it a pickup bed. There was nothing wrong with the “old” escalade, for it’s day it was a pretty decent vehicle, had GM quality sure, but what are you gonna do?
      The escalade needs to keep on keeping on, a good start would be to either give it better quality or give it a price that reflects its quality.

      Becoming European or Japanese in style would assure its death.
      Need a competitor to other makes? Ok, fine but don’t dress a Gorilla as a Goat.
      This vehicle has no competition in the Lux fullsize SUV market, maybe we should complain about this.

      • 0 avatar
        Kyree S. Williams

        The Escalade at least competes with the Infiniti QX56 (soon to be QX80) and Lincoln Navigator, the former of which is an arguably-better vehicle.

  • avatar
    28-Cars-Later

    Wow another wise move for GM, this is becoming a nasty habit.

    • 0 avatar
      sunridge place

      Trying to figure out what you think the dumb move here is?

      Toned down Escalade? Think China. Also, opens it up to more of the US market. You want bling? Think Escalade Platinum Edition

      You are very wrong if you think the next Escalade won’t have plenty of chrome if you want it that way.

      • 0 avatar

        I think he’s being ironic, as in, good move on GMs part.

      • 0 avatar
        sunridge place

        Nah….28 is solidly in the camp that thinks Cadillac should only crank out large sedan land yachts with V16’s. I have a good memory. His opinion is that Cadillac lost its way around the year 2000.

      • 0 avatar
        28-Cars-Later

        No I seriously think an ATS Coupe is bright idea, as is restyling Escalade, and dropping the ugly duckling CTS Coupe. If “bling bling” is where its at in China, just come up with China-only chrome accents and a new front/rear clip.

        To Sunridge’s point, I am in that camp and Cadillac did start to lose its way in 2000, however it might be coming back. Having a solid entry level model is important, and GM seems to have done it right with ATS and Verano. Combine that success with a more serious looking CTS rumors of a real Fleetwood coming back and the enormously successful SRX re-badge, somebody over at RenCen is making some wise moves. My beef with them was/is the bizarre styling, lack of models (Deville and Sigma CTS/STS were the only car models for what, a decade?) and more recently lack of power (but the latter is really an industry problem) .

        Meanwhile, Acura literally creates a Cimmaron (I recently test drove it, its “meh” all around with poor rear visibility and lacking in power)

  • avatar
    David Hester

    If the new Escalade doesn’t come from the factory with enough chrome bling to satisfy some corners of the market, I’m sure dealers will be happy to fill the void with aftermarket pieces for a nice, hefty upcharge.

    Escalade with a landau roof, anyone?

  • avatar

    understated elegance is Buick’s niche. once again GM proves their lack of marketing knowledge and savvy by confusing and clouding brand identity.

    • 0 avatar
      Dubbed

      Really. Which one of the new Cadillacs is understated. XTS nope. The ATS with its driving lights on, nope. Upcoming CTS or the ELR, again nope. Looking at their new lineup I don’t see understated. I see some as being more understated than models they replaced but the cars themselves are no where near where Buick is today.

      I think this an example of the designers and the PR folks creating a narrative and just sticking to it. If they say it journalist are inclined to write it down.. And then poof a Cadillac has become elegantly understated.

      • 0 avatar
        Kyree S. Williams

        Agreed. None of the Cadillacs really are understated as compared to Buicks. The Escalade will still have a commanding presence, but that presence won’t come from being garish or having an excessive amount of chrome. I say it’s a wise move.

  • avatar

    Is the Escalade like the T1000s, or is it like an Enclave? This is so important.

    “Personally, I think this is the wrong move”

    You have seen it?

    • 0 avatar
      Hummer

      Are you asking what it is similar to?

      Tahoe/Suburban
      Yukon/Yukon XL+Denali

      • 0 avatar
        PrincipalDan

        There was speculation that the next Escalade would move to the Lambda platform but apparently GM saw the light on that I realized that the vehicle mostly sold on the merits of being the size of a school bus and completely in your face, not on the merits of being a practical family hauler for the minivan averse. (BTW that’s what the Lambda triplets are.)

  • avatar
    cargogh

    My sister and her husband really like their new Suburban LTZ, but would never consider an Escalade.
    When they had an Explorer King Ranch, which was pretty glitzy, that was acceptable. They never liked their second Navigator, mostly because it was a Lincoln–and “that is not who we are.”

    As long as there are those kinds of buyers who will max out the less premium brand to avoid the stigma of being snotty, the manufacturers are making money with options and packages. I think the last time one of the sunroof covers actually opened on any of their cars was when it was rear ended.

    The other end of the buyers like the differential and want the bling. These days that chrome had better be tempered with higher end infotainment and performance figures though.

    I think the ATS coupe is great. GM should have done a coupe with the last 2 Malibus.

  • avatar
    Lie2me

    “moving away from the obnoxious (but awesome) bling-bling aesthetic “…

    …going by what’s happening with the other Cadillacs and their liberal use of exterior LEDs, I’m going to venture a guess that the new Escalade will bear a striking resemblance to a Carnival Cruise Ship coming into port…

    …it may be less obnoxious, but it will always be garish

  • avatar
    CJinSD

    They should have just called the ATS a four door coupe. It might have fooled anyone that would buy something called a four door coupe, and it would have gone a long way towards explaining the tiny back seat and trunk.

  • avatar
    Boxerman

    I rented a escalade for 2 weeks. It pretty much drove like crap, which is not surprising as its a truck underneath. Its size was its only appeal if that is your thing.

    My only conslusion was that there are still comsumers so clueless that they think an escalade is worth buying, and that GM is still clearly a crappy company with no shame as in the past if they actauly sell this thing.

    One example the cheap glued on plastc wood strip on the wheel which not only looks crappy on a 75 ford but is uncomfortable to boot.

    If cadillac were not shameless the escalade would be IRS have good steering great brakes a 7 speed or better tranny, I wont even go intot he motor debate, but a SBC was never a great NVH motor for a luxury car. Lets see cheapo rent a car interior, thing didnt trak straght.

    But yeah it had size, you really felt in comand of the road. One other point, its possibly the best chick magnet of any car I drove ever. I suppose every unmarried 28-30 something woman imagines living in the burbs at the top of the pyramid driving one of these things. So when you show up in one yooure offereing the promise of 3 kids a 5000 sqft home etc.

    • 0 avatar
      tankinbeans

      “I suppose every unmarried 28-30 something woman imagines living in the burbs at the top of the pyramid driving one of these things.”

      About 8 years ago, when I was in high school, I went to school with a girl who said that an Escalade was her dream car. That year when the yearbook came out there were pictures of the student parking lot. In the lot there was the smattering of late model BMWs, Mercedes, Audis along with your more pedestrian models from Ford, Chevy, Honda, Toyota. In the lot was a first generation Escalade (the rear 4/5 being identical in every way to a Yukon, but with the face of an Escalade.)

      I said “oh goody, he has an Escalade, yayrah.”
      She responded saying “that’s not an Escalade, it’s a Yukon.”

      I don’t know if it would have been appropriate to point out the irony in the statement. She claimed that the Escalade is her dream car, but couldn’t even pick one out in a crowd.

    • 0 avatar
      Hummer

      If cadillac were not shameless the escalade would be IRS have good steering great brakes a 7 speed or better tranny, I wont even go intot he motor debate, but a SBC was never a great NVH motor for a luxury car. Lets see cheapo rent a car interior, thing didnt trak straght.

      I’m guessing the rental didn’t have the air susp which is Standard (I believe) in anything other than fleet.
      But your wrong about this IRS, People wouldn’t have it, it would be just like every other vehicle on the road if they did away with it, It’s a fullsize SUV with a 6.2, the solid rear axle is the only way that makes sense, Most people I see with them like to haul their toys with them, not very fun on IRS.
      Adn your crazy if you wouldn’t want a SBC in a luxury car, that alone is a relief knowing your using an engine that has been so extensivelly tested. I can’t think of a better engine then a SBC for a Luxury vehicle, low cost maintence so you know the dealer isn’t going to kill you over one offs, easily fixable yourself….

  • avatar
    ellomdian

    Wonder how long the CTS Coupes on lots will sit around before they become poisonous enough for some really good deals.

  • avatar
    philadlj

    Don’t forget that the next-gen 3-Series coupe won’t be called “3-Series” at all; it will be the 4-Series.

    Logic suggests that they’ll count 4-Series sales separately from 3-Series, just as they currently count 6-Series coupes separately from 5-Series sedans. One assumes the M version will be renamed M4.

    The X6 and upcoming X4 count as a separate models, but the hatched GT versions of the 3 and 5 count towards 3 and 5 Series sales.

    Confused yet?? ;)

  • avatar
    Kyree S. Williams

    The Yukon Denali does **not** fly under the radar, especially with that giant chrome grille. A nice Tahoe or Suburban LTZ would do the trick, though. But seriously, I think that tastes have changed and a lot of the stigma surrounding Escalades is now negative. There’s nothing they can do to hide the fact that it’s a hulking truck, but understated styling may do a world of good for people who want one, but don’t want to be associated with garishness or a lack of taste.

    • 0 avatar
      Hummer

      Most of the negative stigma (So I’ve heard, as even with driving so many fullsize SUV’s I’ve never had anything but positive comments) I believe is gone and over, it hit its high mark when the Vehicle craze hit its high mark.

      I think the vehicle is fairly good for what it is, you also have to remember that customers have no other choice in this segment, it is the only vehicle availible in its segment. So GM needs a wide range of options to suit them all. (Navigator not counting seeing how it has become a car underneath)

  • avatar
    Speed3

    Remember how Lincoln offers(ed?) the Navigator with optional bling? Yeah very few people actually checked that box. I think the bling market is pretty niche. Besides, the hip-hop crowd has moved on to the Range Rover, X6, etc.

    I think GM is smart for moving the Escalade upscale and more mainstream (and aligned with the rest of the brand). And while yes, its a bit crowded with the Tahoe/Yukon/Denali/Escalade, GM does this with every crossover/suv segment (fill in Buick for Cadillac and there are at least 4 variants).

  • avatar
    Michael500

    An “understated yet elegant” ‘Escamalade will NOT work for the Kardasians, because they are not understated (or elegant).

  • avatar
    jimbob457

    The more I read these automotive threads, the more I get the feeling the recently bankrupt GM is, in the US at least, just playing out the string offering increasingly outdated technology to an ever-shrinking customer base. Even their new products are usually no better than best third best in their marketplace – Volt, Malibu, et.al. GM just ain’t no good anymore.


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