The W-Body Chevrolet Impala, so beloved by the horribly biased, anti-Detroit, anti-GM staff and readership of TTAC, will live on for one more year, as a fleet vehicle dubbed the “Impala Limited”.
The news came at the launch of the new Epsilon-based Impala, which is moving the full-size Chevrolet in a totally different direction. The W-Body made up as much as 75 percent of its sales volume via fleets, but Chevrolet is looking to turn that around completely, with a target of 70 percent retail sales for the new Impala.
Aside from having the Impala Limited catering to fleet customers, continuing the W-Body helps GM keep their Oshawa plant running at capacity, particularly the Oshawa Consolidated Line, which is set to close once the W-Body ends production. This also helps GM meet its “Vitality Commitment’, which requires GM to maintain a minimum production level in Canada. The new Impala will split production between Oshawa and Michigan.