Toyota Shakes Up Its Leadership

Bertel Schmitt
by Bertel Schmitt

When Toyota gets on the horn by lunchtime to tell Tokyo’s media to show up at 4:30 the same day, everybody knows it will be a big surprise and an even bigger deal. Today, Japan’s Fourth Estate already knew what’s coming when the phone rang. It still was a big deal: Toyota completely reshuffled its top executives. It even brought a non-Japanese on board, a former GM man to boot.

Earlier in the week, sources told Reuters that there will be changes at the top of Toyota. So nobody was really surprised when a day later, the changes happened. The biggest change was a further shortening of the long decision making where even the smallest project needs a series of “hanko,” or seals by the boss, his boss, and that boss’s boss. Said Akio Toyoda today at the Megaweb in Tokyo:

“It is healthy for decisions to be made by those close to the products and the ground, and there is a limit to what I can do.”

“As vehicle sales start growing again, my aim is to build a group in which everyone is aware that they are in charge.”

As expected, Toyota made Takeshi Uchiyamada, the father of the Prius and the engine behind Toyota’s hybrid drive, chairman of the board. By doing so, Toyota once again put someone in charge who knows his cars. Uchiyamada has shown that he doesn’t just know cars, he knows how to engineer cars for the future.

For the first time, Toyota brings outside directors to its board, one of them surprisingly Mark T. Hogan. Hogan was president of Magna before taking over as President of the Vehicle Production Group, a high level car consultancy. Those tidbits are ignored by Toyota’s press release which mentions instead that Hogan is a “former General Motors Corporation group vice president.”

Hogan was at GM for 31 years. Interestingly, his GM career began in 1973 with the Electro-Motive Division in Chicago. Hogan met Toyota as General Manager of NUMMI. After that, one of Hogan’s many jobs was Managing Director of GM do Brazil, where he became known for making simple, low cost vehicles though fully integrated organizations and lean manufacturing. Before he left GM, he was Group Vice President of Advance Vehicle Development. Even Toyota’s outside directors know their way around cars.

More Americans will be affected by the revirement: Toyota’s U.S. Jim Lentz advances from Managing Officer to Senior Managing Officer. Lexus chief Mark Templin advances from General Manager to Managing Officer.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Glenn Mercer Glenn Mercer on Mar 06, 2013

    Um, I am not sure if the VPG is just "a high level car consultancy." The company actually builds vehicles, jointly with AM General and Ford. (One might say "Hey, wait, that means AM General is the OEM and VPG is indeed just some kind of design consultancy." That may be true, but on the other hand the manufacturer of record of the MV-1 vehicle, according to the NHTSA, is indeed the Vehicle Production Group, LLC. Always hard to figure out exactly who's the boss with these "upfitted" vehicles; it's a bit like the world of RVs.) I've seen more than a few on the road here in Ohio. Check their website: http://www.vpgautos.com/ They make big SUV/CUV-like things specially fitted for disabled persons. It seemed like an odd place for Hogan to go, but then again, any company serving the elderly in the USA is serving a growing segment...

    • Type57SC Type57SC on Mar 07, 2013

      "high level car consultancy" actually sounds better than floundering random niche vehicle startup. Omitting it is kind of like the resumes with 3 year gaps. His last 15 years don't look like steps up. Maybe he's got pictures of Akio in a Nevada gentlemens club...

  • PCP PCP on Mar 07, 2013

    Well, having been at GM for 31 years, Hogan certainly knows all the mistakes to avoid...

    • See 2 previous
    • Lorenzo Lorenzo on Mar 08, 2013

      @Type57SC Heh. I think his only son is about 70 years old, and founded a company called Mugen decades ago. You're too late for Honda, but there's always the Ford clan.

  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
  • Lou_BC "That’s expensive for a midsize pickup" All of the "offroad" midsize trucks fall in that 65k USD range. The ZR2 is probably the cheapest ( without Bison option).
  • Lou_BC There are a few in my town. They come out on sunny days. I'd rather spend $29k on a square body Chevy
  • Lou_BC I had a 2010 Ford F150 and 2010 Toyota Sienna. The F150 went through 3 sets of brakes and Sienna 2 sets. Similar mileage and 10 year span.4 sets tires on F150. Truck needed a set of rear shocks and front axle seals. The solenoid in the T-case was replaced under warranty. I replaced a "blend door motor" on heater. Sienna needed a water pump and heater blower both on warranty. One TSB then recall on spare tire cable. Has a limp mode due to an engine sensor failure. At 11 years old I had to replace clutch pack in rear diff F150. My ZR2 diesel at 55,000 km. Needs new tires. Duratrac's worn and chewed up. Needed front end alignment (1st time ever on any truck I've owned).Rear brakes worn out. Left pads were to metal. Chevy rear brakes don't like offroad. Weird "inside out" dents in a few spots rear fenders. Typically GM can't really build an offroad truck issue. They won't warranty. Has fender-well liners. Tore off one rear shock protector. Was cheaper to order from GM warehouse through parts supplier than through Chevy dealer. Lots of squeaks and rattles. Infotainment has crashed a few times. Seat heater modual was on recall. One of those post sale retrofit.Local dealer is horrific. If my son can't service or repair it, I'll drive 120 km to the next town. 1st and last Chevy. Love the drivetrain and suspension. Fit and finish mediocre. Dealer sucks.
  • MaintenanceCosts You expect everything on Amazon and eBay to be fake, but it's a shame to see fake stuff on Summit Racing. Glad they pulled it.
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