By on March 6, 2013


All of you who talked smack about the New Jeep Cherokee, take note: Fiat CEO Sergio Marchionne believes in this car, so much that he predicts Chrysler selling more than 800,000 Jeeps worldwide in 2013.

At the Geneva Motor Show, Marchionne told Reuters:

“Last year we sold more than 700,000 Jeeps and this year we’re aiming to sell more than 800,000. With the new Cherokee coming out in May we’ll be in the largest vehicle segment in the U.S., and that’s important.”

800,000 would be a new world record as far as Jeeps go. In 2012, Jeep sales were 701,626, up 19 percent. The previous high mark was set in 1999 with 675,494 units.

 

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74 Comments on “Marchionne Wants To Set New World Record On The Jeep...”


  • avatar
    28-Cars-Later

    The record he’s chasing is “fewest sales of a new Cherokee model in its first year”

  • avatar
    thelaine

    Fail-Rated

  • avatar
    cgjeep

    I don’t understand why Jeep needs to be all things to all people. This might be a wonderful product (ugly as sin) but it isn’t what a Jeep should be. This would make a wonderful Dodge or Chrysler. Keep Jeeps focused on off-road oriented vehicles. I suspect it is CAFE that does this so it would be nice if CAFE could apply to the corporate parent or maybe let the parents apply credits to the child. Jeep would probably end up selling less vehicles but Fiat/Chrysler/ect would still do well and the Jeep brand wouldn’t get diluted. They’re all sold at the same dealerships anyway.

    • 0 avatar
      european

      get over yourself americans & drop your narrow world view.

      the world is going global. jeep is going global. any brand
      that doesn’t go global will wither and die.

      times are changing.

      and no, you’re no more number 1. china is.

      opening speech on HBO’s “the Newsroom” – YouTube
      http://www.youtube.com/watch?v=S4r7hIWln7Q

      • 0 avatar
        cgjeep

        Last I checked Jeeps are pretty popular in Europe but they aren’t close to being a top selling brand and they don’t need to be. They didn’t get that way by sucking. But Jeep is popular with enthusiasts, much like BMW use to be. I get BMW selling out to sell more product but they are independent. Jeep isn’t and if this vehicle was branded as something other than a Jeep it would still sell well for the parent company.

        Times are changing but Jeep doesn’t need to be a volume leading company, Fiat does. I bet the original Jeep Cherokee would sell more in China than this will.

        • 0 avatar

          “I bet the original Jeep Cherokee would sell more in China than this will.”

          This discussion happens whenever an article on an Urban SUV comes up (see last EcoSport, Cherokee articles on TTAC), but I’ll sum it up again for you.

          This will sell. Why? Because newspapers the world over will come with the headline: New Jeep, more economic than ever before! It now fits in your garage!

          People want something that looks like an SUV. It’s the growth market in auto sales. But people don’t want to deal with the size, initial price, 4×4 system, off-road tyres of a traditional SUV. They want a car that resembles an SUV because they like to see over other cars on he road, the extra ground clearance helps with the broken pavement all over the world. But they want fuel economy, some handling and comfort.

          THe new Cherokee goes in that direction. That’s why it will sell, sell very well.

          Even in America, discounting the enthusiast, off-road, traditional Jeep buyers crowd (however big, or small they really are), but there’s another whole (and much larger) group of buyers who, similarly to the rest of the world, just want something that looks like an SUV. They don’t really care about off-road prowess and such. Women in particular fit pretty much into this image, and as women control the pursestrings, this car can sell.

          • 0 avatar
            Hummer

            This will sell. Why? Because newspapers the world over will come with the headline: New Jeep, more economic than ever before! It now fits in your garage!

            Discounting the fact that newspaper are almost extinct in a large portion of the world.
            People don’t go to Jeep for efficiency, it doesn’t sell the vehicles jeep makes, if you sour an image name then you lose the loyal followers of the brand, and the sheep that buy these will see that normal people don’t buy them so the sheep follow them.
            Also I doubt any garage in the world made to hold a vehicle couldn’t hold a flagship Jeep, very bad example.

          • 0 avatar

            Hey Hummer!

            Newspaper circulation in Brazil is up over the last few years. Why? People have more disposable income. Magazines too BTW. Don’t know if that’s true for the rest of the world, but the publishing world doesn’t not resemble the decadence seen in America. Car and Driver for example set up shop in Brazil only a year or two ago. 5, 6 years ago there were basically 2 car rags with national circulation, now there are 4 or 5.

            The old Jeep Cherokee won’t fit into my garage. The largest car that’ll fit into my garage is a Honda Civic. Just today, at the supermarket, all the cars were stopped. Why? Some idiot in a F250 double cab had smashed his truck trying to fit his car in a space not designed for such a car. In Brazil, in many parking lots there are signs that list the cars that won’t fit inside. Jeeps are one of the most popular cars on those lists.

            I’ve told this before on TTAC but a while back, my mother’s car was in the garage. My brother offered her his Fusion to drive as hos wife was out of town. She refused. She took my Fiat Palio and I was stuck with the Fusion for 3 or 4 days. What a hassle! No turning radius, had to be extra careful in garages in buidings, in my garage (I lived elsewhere at the time) I had to do two manouvers to fit the Palio. The Fusion took 7,8 manouvers. Even so, part of the front hung out of my space, an invitation for other people who lived in the building to crash it. Luckily, nobody did.

            With the possible exception of America, Canada, Australia and a dew select other places, the world just doesn’t offer that much space.

          • 0 avatar
            Hummer

            Well, can’t really argue with that, but for as small as the fusion is I can’t see this being something of a overall success, this vehicle is about the same size.

            I’m guessing our newspapers ran off to Brazil, most people here stopped purchasing newspapers and magazines alike they all became politically leaning to the extreme left, you can keep em. ;)

          • 0 avatar
            corntrollio

            “Discounting the fact that newspaper are almost extinct in a large portion of the world.”

            This is what happens, again, when people try to generalize attitudes in the US to the rest of the world — it fails miserably. Beyond the delusional left-leaning newspaper nonsense, newspaper circulation in Latin America and Asia is way up relative to US and Europe circulation. Asia is way up even relative to itself:

            http://www.economist.com/node/21532315

          • 0 avatar

            I find it rather strange that nation that took over Orkut also reads newspapers. Something does not compute.

        • 0 avatar
          european

          honest reply so +1 @cgjeep

          but think of it this way:

          Jeep can generate premium pricing while fiat can’t. so better sell more Jeeps with premium pricing and get bigger $$$ margins, than to sells cheap fiats.

          fiats will become only the 500 and it’s derivatives.

      • 0 avatar
        Hummer

        Quite a position to try and preach to America to get over ourselves, seems it’s been the rest of the world trying to tell us how we should and should not do things for the past 40 years.

        Jeep should NOT be a global brand, if there was demand for it then so it will be, but changing a lineup to fit into a certain ideological set will quickly make the entire brand irrelevant. …as if a unibody fully i.s. hasn’t…
        Sell it as a chrysler is the demand is there, don’t destroy a brand name for a small percent of “wanna be’s”.

        That would be like Rolls-Royce coming out with a 10k communter car, that’s only resemblance to the brand is the name of the brand.

        • 0 avatar
          ZekeToronto

          “… seems it’s been the rest of the world trying to tell us how we should and should not do things for the past 40 years.”

          Congrats, that’s the most unintentionally ironic thing I’ve ever read.

          Deal with it dude. This is not a Rolls commuter car. It’s Jeep trying to be relevant to a broader market in order to survive and flourish. As much as I despise the styling, I’m confident it will sell well in both domestic and export markets.

      • 0 avatar
        OldandSlow

        Look at the number of Jeep vehicles sold in North America versus Europe.

        At best this upcoming FWD based FIAT with a posier Jeep grill looks like it was designed for folks in New Jersey.

        It will be a tough sell in Jeep’s more conservative home market. So, whatever sales numbers are gained overseas will be more than offset by tepid sales in the US.

      • 0 avatar
        28-Cars-Later

        Heavy is the head that wears the crown…

      • 0 avatar
        jimboy

        Get over your own self, european!
        The reason Jeeps are so popular is precisely because of their “go anywhere” abilities. That’s why everyone wants one, just for that cachet.

        Otherwise they would by KIA’s or Volkswagens. Diluting the brand too much renders the “JEEP” brand as just another boring car like you see all over Europe. ( which is why people want a JEEP!)

        You need to study some economics and brand value before you start pissing on people who DO understand the value of the Jeep brand.
        There is nothing wrong with a car-based jeep for Europe and elsewhere a small vehicle may be necessary, but it should never replace Jeeps core values and models

        We have already seen what happens to the quest for huge sales, crappy mercedes, bmw crossovers ad infinitum, a porsche sport utility?, and audi stealing sales from all of them!

        And what’s the most popular car in China, an American brand called Buick.

        Take your snotty attitude back to where you came from!

      • 0 avatar
        thelaine

        Sweet anti-American rant Euro. “The world is going global” is a super-insightful statement. Hadn’t thought of that. You Europeans really are sophisticated. Plus, you’ve got that single currency thing, so that’s good.

      • 0 avatar
        smapdi

        Here is the problem with this;

        Jeep is a niche brand. They cater to a specific demographic that takes pride in the brand they support and actually, generally, use Jeep’s products for what they are designed for. Jeep does not need to sell a vehicle for every shopper, that is what Dodge and Chrysler are for. If they continue down this road, and try to modify a niche brand to appeal to every consumer, then suddenly you have another Dodge within the same automotive family, and one of them has to go (Plymouth? Mercury? Pontiac? nothing made these brands different from their twins). In order for Jeep to still have a reason to exist in ten years, it MUST be left its own identity. THERE IS NO REASON FOR JEEP TO BE ADAPTED TO WORK GLOBALLY! That is what the more generic/bread and butter divisions are for!

    • 0 avatar
      sportyaccordy

      You don’t want Jeep to get Lotus focused. A commitment to a direction that eschews volume for “internet respect” is a suicide letter.

      • 0 avatar

        Exactly. Jeep needs to evolve or it’ll become irrelevant.

      • 0 avatar
        cgjeep

        Don’t get me wrong, I’m not saying every Jeep needs to be a Wrangler but there is no such thing as just a Jeep dealer. The dealerships all sell Dodge/Chrysler/Jeep on the same showroom with profits all going to the same company. Jeep isn’t a full lineup automaker. They are splitting RAM apart and I doubt RAM is going to sell cars.

        Every Porsche is focused on performance, their SUV is the fastest and best handling SUV. Jeeps should be focused as well and I don’t see the focus with this. I think the Grand Cherokee is a great product, I just think this is more like the Compass and that’s a bad thing.

        • 0 avatar
          Feds

          Actually, the fastest and best handling SUV might just be a unibody jeep:

          http://www.edmunds.com/car-reviews/track-tests/2012-jeep-grand-cherokee-srt8-vs-2013-porsche-cayenne-gts-track-test.html

        • 0 avatar
          MrWhopee

          Again, and American-focused view. There are plenty of Jeep-only dealers in other parts of the world, you know. Or do they not exist or not worthy of your notice?

          They would happily welcome a Cherokee to do battle with CR-V and the likes.

        • 0 avatar
          Kyree S. Williams

          That’s a funny argument you make about the Porsche Cayenne because when it was first conceived, enthusiasts worldwide cried foul at the fact that Porsche would even consider an SUV, and yet it’s quickly become the brand’s best-seller and hasn’t really detracted from the Porsche image. It has rather made the company more profitable and that model has earned quite a bit of respect. The same is true for the Panamera.

          Just something to think about…

      • 0 avatar
        corntrollio

        “A commitment to a direction that eschews volume for “internet respect” is a suicide letter.”

        Agreed. Ignoring the internet enthusiasts who don’t buy new cars is exactly the right thing here, as it always is.

      • 0 avatar
        azmtbkr81

        I imagine internet respect and a long-held reputation for rugged vehicles drive most if not all of Jeep’s current and past sales.

        Cashing in this reputation to drive sales of CUVs for a few years isn’t a solid long term strategy; in fact I suspect it will spell disaster for Jeep.

        When word gets out that Jeep’s new models lack any real capability the brand is dead – it has already started to erode with the Compass and Patriot and will continue to slide with the new Cherokee. Internet reviews and forums have the ability to do incredible amounts of damage to a brand’s image in a very short amount of time.

        Once the last bits of Jeep’s rugged reputation have evaporated Fiat is going to be in for one hell of a CUV sales ass-kicking at the hands of Honda, Toyota, and Ford. It will certainly be interesting to watch and will hopefully provide a gap in the market for other brands to move in with off-road capable vehicles. RIP Jeep.

    • 0 avatar
      danio3834

      It’ll be able to go off-road better than the rest of it’s competition, and that is what Jeep is. Just because it doesn’t have solid axles doesn’t mean it’s not a Jeep.

      It will have a multiple speed transfer case. It’ll have a lockable 4×4 system. It’ll have skid plates. It’ll have plenty of power. The only thing it won’t have that the XJ didn’t is solid axles and decent fuel mileage. It can’t even be argued that the XJ was more of a truck, both the XJ and KL are unibody!

      Anything that allows Jeep to be stronger as a brand will allow them to continue to build the traditional enthusiast Jeeps. They can’t afford to be a one trick pony.

      I own an XJ, and the new Cherokee doesn’t bother me. Except for dem headlamps.

      • 0 avatar
        Hummer

        It will have a multiple speed transfer case. It’ll have a lockable 4×4 system. It’ll have skid plates

        Seriously? Do you believe this? A front wheel drive vehicle with multiple speed transfer case? and what do you mean by lockable 4×4?
        A mid Diff locker?
        Because I’m just as sure as everyone else it won’t have front or rear lockers.

        Considering that even some current heeps only have plastic skidplates, why do you think a CUV heep will have skid plates when current ones don’t?

      • 0 avatar
        cgjeep

        I’m not one of those purists who wants to cut the fenders out. But I do want something that will take my family off the beaten path for various activities. I’ve owned 5 jeeps (91 Wrangler, 97 Cherokee, 02 Wrangler, 06 Liberty (wife), and now a 01 Grand Cherokee), bought 3 of them new so Jeep should care about people like me. I would have bought a 4th one new but they no longer have anything I want. I can load up the 01 with my family, take it out to the woods and not worry about breaking it. I don’t mean because its cheap, I mean because it is built for it. On the highway is quiet and well mannered. Doesn’t handle like a newer car based one, but sucks up freeway miles (and fuel, V8) just fine. The liberty had cast iron suspension bits so you could bang it into rocks, fallen trees ect. I imagine this new Cherokee has aluminum suspension bits and it might get you somewhere once but it won’t take a beating. The 4 door Wrangler was just too unrefined for my aging body.
        There is still a large market of people like me but we are forced into pick-up trucks now. That’s why you see so many non workers commuting in massive quad cabs all alone. They ride nice, don’t beat you up, and they can handle the family fun duties that actual SUVs use to. The other day there was a tree down in the road. I was able to wrap a strap around it and pull it out of the way. Good like doing that with the TigerShark motor in the Cherokee.
        I think soft SUVs are a great product and better suited for many people than an actual one. I wish the new Cherokee well, I just wish it was the Patriot replacement instead of the Liberty.

        • 0 avatar
          danio3834

          I wouldn’t write the KL Cherokee off just yet based only on some assumptions of how it will be. They’re going to be available fairly well equipped for off roading.

          At least give one a shot before writing it off.

      • 0 avatar
        azmtbkr81

        You underestimate the benefits of solid axles in an off-road oriented vehicle. It’s not just a nice to have feature like an extra cup holder or heated seats.

        Also do you really think that the wimpy family car transmission and axles will stand up to larger, heavier tires necessary for even light duty off road driving? I highly doubt it.

  • avatar
    Skink

    Tiki insect god face a sure winner.

  • avatar
    SlowMyke

    What was wrong with just two headlights? F you Nissan. F you.

  • avatar
    Felix Hoenikker

    Marchionne needs to sell 800,000 of these to pay for the Fiat losses in Europe.
    But, that fugly grill isn’t going to help

  • avatar

    It will sell. I think the record might be within grasp. Even in America I believe it will sell.

  • avatar
    photog02

    Much like Jerry Falwell, Sergio Marchionne issues a lot of predictions.

  • avatar
    krhodes1

    It will sell like hot cakes, just like the Evoque does. Same sort of thing, women will love it. It’s no worse looking than anything else in the segment, and better looking than most.

    What the Cherokee once was is utterly unimportant. Anyone who cares has one of the old ones and is not in the market for a new one anyway.

    • 0 avatar
      Hummer

      I don’t have a Cherokee, never have, and have no desire to ever own a jeep at all.

      But like I said before It’s no different then say Ferrari offering a 4cyl commuter car in the price range of 10k, when the world knows them for their supercars.

      Look what happened to caddilac they rebagded a car… I’m having a brain block on what the pos is but, it was everything opposite to what Caddies are known for, and their still recovering, granted I’ll give you it was only one in a line of mistakes they made

      • 0 avatar
        corntrollio

        “But like I said before It’s no different then say Ferrari offering a 4cyl commuter car in the price range of 10k, when the world knows them for their supercars.”

        Jeep, an SUV-focused brand, offering a more modern version of the SUV that will drive higher volumes is hardly the same as Ferrari offering a 4-cylinder $10K car. That’s not a very good analogy at all.

        That said, the Aston Martin Cygnet exists.

      • 0 avatar
        raph

        Cadillac Cimmaron (Chevy Cavalier) or the Catera (Opel Omega)

  • avatar
    Feds

    The more I look at this, the less I hate it. In fact, the styling is growing on me.

    And let’s be honest: A factory new Cherokee prior to about 1996 was a steaming pile of junk. From the rubber plug on the Dana 35 to the strong-as-glass AX5, they were lowest bidder, parts bin, Rennix-fuelled, closed-loop-cooled garbage.

    Yes, you could eventually (15+ years after launch) buy a good one, but for the most part, they were pretty dismal.

    These Cherokees will have more capability than anyone who buys it new will use. They’ll probably keep up with any stock Jeep prior to the TJ.

    Much like Porsche selling hybrid diesel Cayennes to fund the next Carrara GT, let Jeep sell volume models to subsidize the 3 SWB, man-trans Wrangler Rubicons it sells every month, and be happy that they’re smart enough to do it.

    • 0 avatar
      corntrollio

      “Much like Porsche selling hybrid diesel Cayennes to fund the next Carrara GT, let Jeep sell volume models to subsidize the 3 SWB, man-trans Wrangler Rubicons it sells every month, and be happy that they’re smart enough to do it.”

      Exactly. Jeep has a vehicle for the market that cares about off-road prowess only. Most Jeep Liberty/Cherokee and Grand Cherokee buyers never go off-road. Let’s not even talk about Compass/Patriot buyers.

      Chrysler has a far better chance making money on the new Cherokee than it ever will on the internet-purist vision of a Cherokee. It’s hard to take the purist mafia seriously on this one.

      • 0 avatar
        danio3834

        Interestingly, I do know a Patriot owner who actually does some serious off-roading. Of course he’s in the minority, but those vehicles when properly equipped are pretty impressive in some fairly hairy off road situations.

        • 0 avatar
          raph

          Indeed, I’ve driven a Patriot through some rocker panel deep mud pies then over the mousse like spoils dredged from the mud pie without getting stuck – it was eye opening what a alot of tires and proper technique can do even with something like a Patriot.

  • avatar
    StaysCrunchy

    I like it. I like the way it looks, and I like the whole concept behind Jeep making a vehicle like this.

    All the people complaining because they won’t be able to cut the fenders, jack it up in the air, slap monster truck tires on and crawl over mountains with it like the old Cherokee, why should Jeep care about that? Nobody did that with a brand-new off the showroom floor Cherokee in 2000 either, so how does it benefit Jeep for you to be able to buy one of these off Craigslist 10 years from now for $1800 and turn it into a rock crawler? They already made their money off it from the original purchase, and you’re not buying the off road hop-up parts directly from Jeep anyway. There is no financial gain for Jeep to make the 2014 Cherokee into a vinyl seat, no A/C, solid axle, ladder frame dinosaur with two big H6024 headlights flanking a steel grille.

    This vehicle will absolutely serve its intended purpose for Jeep from a business standpoint better than any other Cherokee before it ever did.

    • 0 avatar
      danio3834

      Exactly. But even the XJ Cherokee was unibody. The only real difference between the construction of the XJ and the new KL is the KL has fully independent suspension. Stock for stock, KL will be able to do what XJ did, so what’s the problem?

      As a current XJ owner, I understand the durability of solid axles, and I appreciate that. But we’re tlaking new vehicle sales here. And anyone who wants a hardcore off roader, solid axle Jeep can already get one new! In 2 or 4 door, stick or auto, hard top or soft top. Jeep already has that market covered. Some people just can’t deal with change.

    • 0 avatar
      azmtbkr81

      Jeep should care because those worthless enthusiasts provide marketing that no amount of money can buy. With the younger generations credibility is king: a Youtube video of a Jeep rock crawling through Moab or seeing a mud covered Jeep with big tires driving around town excites potential buyers and gets them into dealerships. This is the same reason Chevy sponsors NASCAR and Ferrari sponsors F1 – the only difference being that Jeep doesn’t have to spend a penny to do it!

      Not everyone wants to buy a Wrangler but many want something with 7/10ths of the capability of a Wrangler with more practical features. The new Cherokee will never be this vehicle. Sure, it may be a wonderful vehicle for middle-aged middle-class women to take to the mall but then again so are the CRV and RAV4 what sets the Cherokee apart?

      I’m sure at first a few adventurous buyers will attempt to drive the Cherokee off-road but as soon as the aluminum suspension arms start to crack and half inch thick axle shafts snap Jeep will lose a great deal of credibility very quickly.

  • avatar
    th009

    Marchionne is predicting 800K Jeep sales per year. But twice before he’s predicted 500K Alfa Romeo sales, and now that poor brand has dropped below 100K units.

    Admittedly this one is much less of a stretch.

  • avatar

    Might turn out as another Fiat Multipla desaster. Sheer ugliness won’t sell, even among SUV owners.

  • avatar
    Jeep Guy

    If they would bring back a rear drive or 4×4 Cherokee that looks like the 2001 model with the Pentastar engine, they would not be able to build enough of them…….

    • 0 avatar
      Lorenzo

      I wouldn’t be too sure about that. You’re talking about the American market, and Sergio is talking about the much larger global market. Sure, it’ll be more Fiat than Jeep, but as was pointed out above, it’ll sell for more than a Fiat, and as Marcelo keeps pointing out, American tastes and requirements are not shared globally, where these Jeeps will be sold.

      Jeep’s mystique is strictly American. As long as you can get a trail-rated Wrangler or Grand Cherokee, the mystique is preserved – here. In other markets, the American mystique has no currency, so you can make changes to both the vehicle and marketing image to suit those markets. Try not to view it as the death of an icon. Even icons have to make money to survive.

    • 0 avatar
      corntrollio

      Not true. The Cherokee’s sales from that era were well below the Grand Cherokee’s, for example.

      • 0 avatar

        I had my first Fiat Uno back in 1989. Then I bought another one in 95. THe last one I bought in 98. I bought them all brand-new. Oh, if they would just bring back that old design and simple, ergonomic, spacious interior! Great engines, honest finishing, decent content levels (for the time), big windows, thin pillars, the car that made me a Fiat fan. They still sell them nowadays. Not to the same people that bought them back in the day. The Uno survived because it was the cheapest car in the market for most of the time it was available. Now Renault with the Clio and Ford with the Ka offer cheaper alternatives. Probably not as spacious as original Uno, but much better drives. I guess people buy the Uno because the maintenance is dirt cheap though I think that advantage is off set by the fact that the insurance is only lower than a Gol’s. Finds plenty of fleet buyers too.

        I moved on. People who bought the car back in the 80s and 90s have moved on too. The Uno does find new buyers and there are crazies out there on their 10th or 11th Uno. Fiat lumps the old Unos sales together with new Uno (don’t confuse them, absolutely different cars). If you discount fleet (private, rental and government) sales and new Unos the old Uno would not make it into top 10.

        The same happens with the Gol. The G4 lives along the G5, but its take rate is even smaller than the Uno’s comparing with the newer car.

        So my point is, even in Brazil, where price is king and the old gen sells along the new gen, and being that our market is much less competitive than America’s, I could only have nightmares as to what doing what our friend above suggested, would do to Jeep sales and image.

    • 0 avatar
      StaysCrunchy

      Jeep already had a vehicle that looked like the 2001 Cherokee for sale right up until 2011. It was called the Commander and people stayed away in droves.

      I remember back in 1999, the wife and I were looking at buying our first brand new car. We weren’t real particular on brand or anything like that, we were just looking for the least expensive car we could get that we still somewhat like. We ended up buying a Ranger, but we almost got a Cherokee. We had no real use for an SUV, but the Jeep dealer still had them stacked as deep as they could go late in the year and there was a TON of cash on the hoods.

      • 0 avatar
        cgjeep

        The Cherokee was a small SUV, smaller than the Grand Cherokee and the Commander was a 7 passenger SUV larger than a Grand Cherokee. It was actually a stretched grand Cherokee platform. So I don’t really see your point, they didn’t look anything alike other than being boxy. The Commander’s problem was that it was really too small to be a 7 passenger vehicle and there were much better products out there. In 1999 the Cherokee was 15 years old and still sold well.

        The Patriot would be a better comparasion and it doesn’t sell well. It isn’t because of its looks. Most people like the way it looks. It doesn’t sell well because it is a jeep built on a fwd economy car platform. Same formula they are using for the new Cherokee.

        Less than 5% of SUV’s are actuality taken offroad. In the late 90′s the Cherokee was no longer competitive driving wise but people bought them in droves because of the Jeep image; an image they weren’t going to use but the product could back up. Most owners remember them fondly. Mercedes and BMW both now sell on image and most agree that the product isn’t as special as it once was. I think Jeep just took the first step. It may succeed for a while but I think it will crash in the end.

        Its funny the Patriot and Compass were both designed at the same time, the Compass primarily for women. The Compass sells much better in Europe, but I bet its men buying them there. Just saying.

    • 0 avatar
      ZekeToronto

      If that was true, the D3 would all still be offering body on frame compact SUVs, like they did twenty years ago. Where did they all go?

    • 0 avatar
      azmtbkr81

      I’ve often wondered this myself, why not a simple, capable off-road vehicle with durable suspension and a 4 cylinder engine? Toyota uses this formula with great success around the world so you can’t tell me that it wouldn’t sell outside of the US. A vehicle like this would go a long ways towards shoring up Jeep’s fast eroding reputation.

  • avatar
    RS

    What motors are in it? Does Sergio have an extra 100K stash of 3.6′s some place?

  • avatar
    SilverHawk

    The Cherokee line will begin full production in May, and there are still capacity restraints on the GC & Wrangler. The Compass did well in world wide sales last year, but no large improvement is expected this year. They may have a chance to beat 2012 sales by a small margin, but when capacities are brought up to plan, and Cherokee production begins in China next year, Sergio may have the kind of sales increases that the group really needs from Jeep. 2013 may be too early to begin the celebrations, but check back in the 2015-2016 time frame, and we’ll probably see that Jeep has become an international force. The brand now has much greater recognition around the world than I ever imagined 10 years ago.

  • avatar
    2012JKU

    This might sell in Europe although I am skeptical. The Jeep brand carries very little heritage or value there. I can say in the US/Canada I think sales numbers will be much lower than projected. The front end is awful it is FWD based with limited offroad capability. Putting the Cherokee name on this was a terrible mis-step by Chrysler. The Grand Cherokee and Wrangler are the only two vehicles that keep the brand alive at this point.

  • avatar
    GTAm

    a)What’s the size of the hardcore American Jeep market? What’s that market’s rate of growth?

    b)What’s the size of the global CUV/SUV market? What’s that market’s rate of growth?

    I think – b)>a)

    If American hardcore Jeepers get offended with this SUV, will they stop buying their Wranglers and buy Land Rover Defenders instead?

    I think – NOT!

    What brand from the Fiat Chrysler Portfolio has the most global acceptance?

    I think – JEEP.

    • 0 avatar

      exactly, very nice sum up

      • 0 avatar
        cgjeep

        And Jeep got that global acceptance by building….

        • 0 avatar

          From my perspective Jeep got its world recognition, 60 years ago, by building such things as the World War II Jeep and the such things as Rural. Then they came back showing a Cherokee and Grand Cherokee that loked nice, were expensive, but specially the Grand Cherokee was deemed too fragile to go off roading. It was (sort of) a Mercedes-like aspirational vehicle withouth the stodginess of a Mercedes or a D-bag image of a BMW. So they carved up an image of themselves as an aspirational vehicle. 4×4 has little to do with that. In BRazil, serious off roaders use diesel vehicle. Things like Mitsubishi, Nissan, Suzuki and Land Rover Defender are much preferred. There’s even a Brazilian manufacturer that copied Jeep’s original design, stuffed a diesel in there, got bought by Ford (ironically like happened to Willys 6 decades ago) and are seen in trails all over the country. The Troller.

          4×4 off roading the world over is pretty much a Japanese thing.People do not off road much with PUs either. Jeeps, except for the odd old Cherokee and but a handful of Wranglers are not seen much off of pavement (however broken as it might be).

          • 0 avatar
            cgjeep

            Now your trolling. The GC up until 2005 was one of the better offroad vehicles you could buy. More capable than the Cherokee and until the Wrangler TJ (same suspension)came out in 97 better off road than the Wrangler. My GC can go most of the places my Wrangler went. Solid axles front and rear, lockers front and rear, 2.72 low range, Dana 44 in the rear, V8 engine, tows 6,700 pounds, hows it fragile? It’s only real competition was the Disco. Land Cruiser very capable but just too large.

            I’ve been off roading with a Jeep club in Greece. Very popular in Mexico as well. Full size pick-up trucks not used for off roading (too large) but Toys are all over the place. I specifically looked for a 99-04 GC for its off-road ability to on-road ability.

            But again I’m not talking about hard core off roading, rather getting to your favorite fishing spot or camping spot. The only new vehicles I would use for this now are the Wrangler, Xterra, 4 Runner, or FJ besides various pick-ups.

        • 0 avatar

          Hey cgjeep!

          Sincerely I’m not. I’ve been off roading many times. Used (because I haven’t been in a while) my dad’s 97 or so Pathfinder. I have also been to various dealership off roading events in various capacities (jeep has never organized something like this as far as I know), and I never saw a Grand Cherokee doing this kind of thing.

          Different countries, different cultures, different attitudes. I’m telling it like it is here. A Grand Cherokee is a luxury car here. Of course, I can’t say never, but I can only talk of what I’ve seen. Does not mean it’s not a capable off road kind of car. It’s just not used that way here.

        • 0 avatar
          GTAm

          Yeah sure I know what you mean. But brands transform and grow. Think about the Mini. It was a cheap simple utility car originally. Today it is a premium brand. Porsche was a specialist sports car manufacturer and a racing legend. Now it makes ugly SUVs and Sedans. And yet the sports cars are still fantastic.:)

  • avatar
    cgjeep

    Marcelo,
    Sorry I forget you aren’t in this country. I stock GC prior to 05 is quite a bit better than a 97 Pathfinder off-road and more easily upgraded. But I do like Pathfinders from that era and they are built much better than a Jeep. I imagine having a large displacement gas sucking vehicle that will need frequent repairs without a good local dealer network would make it an unpopular choice. My second choice after the GC was an Isuzu Trooper.
    In the US Jeep sponsors many off-road events called Jeep Jamborees. Quite fun for the family, especially the driver.

    • 0 avatar

      No need to be sorry. That’s why we come to this site, to debate as fellow car enthusiasts. Seeing eye-to-eye is not necessary for a good debate.

      I was mistaken on the Pathfinder. It’s a 93 or 94. 4 door with a diesel. Less than 100hp, but monster torque and and a lo mode that will take you up anything. BTW, not having an extensive dealer network is a pain. The car has been sitting at mechanics now for 4 or 5 months (maybe more). Some problem with the engine that needs parts and parts are unavailable. Brakes too. I drove the bus (as I call it for its sound) to the mechanic. What an adventure. Taking such a car, that is monstrous by Brazilian standards, on a city full of hills, to the shop with almost no brakes. Will never do that again!

      Don’t know why Jeep doesn’t do it. We have gone to some Nissan events and they’re very fun. Usually they also get some coverage in the local press and is a great way to divulge the off road prowess of your cars. Mitsubishi is the one that does this best in Brazil. Maybe part of the reason why Mitsubishi=off road in Brazil?


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