All of you who talked smack about the New Jeep Cherokee, take note: Fiat CEO Sergio Marchionne believes in this car, so much that he predicts Chrysler selling more than 800,000 Jeeps worldwide in 2013.
At the Geneva Motor Show, Marchionne told Reuters:
“Last year we sold more than 700,000 Jeeps and this year we’re aiming to sell more than 800,000. With the new Cherokee coming out in May we’ll be in the largest vehicle segment in the U.S., and that’s important.”
800,000 would be a new world record as far as Jeeps go. In 2012, Jeep sales were 701,626, up 19 percent. The previous high mark was set in 1999 with 675,494 units.